More than 10,500 TV ads centering on the 2020 presidential elections have aired on cable and broadcast channels, with more than half on Iowa channels. "Presidential advertising this early in the cycle is unexpected, but I think things are increasingly unpredictable," said Kantar Media senior analyst Madeline Meininger.
Brian Hammond explores the ramifications of the imminent arrival of 5G networks, highlighting the faster download speeds and services that will be provided by the major industry players including Verizon, AT&T, T-Mobile and Sprint. The implementation of 5G will boost mobile content consumption as well as support the increasing popularity of internet of things connectivity in homes and in cars, he writes.
Over a dozen advertisers and media and entertainment companies, including the Ad Council, Vice Media and Lyft, have partnered to create the Civic Culture Coalition with the aim of encouraging Americans to participate in democracy. The coalition is launching a nonpartisan push titled "I am a voter," which includes a site and text message platform to help consumers register to vote and get information; it is supported by a host of celebrities and influencers across social media.
Hulu's new campaign, "Better Ruins Everything," features a star-filled cast including Sofia Vergara of "Modern Family" and Miles Brown of "Black-ish" telling viewers that if they get Hulu they'll never be able to go back to their old TV watching ways. The push debuted during the Emmy Awards and includes nine TV ads, social, digital video and out-of-home in cities such as Los Angeles, Chicago, New York and Dallas.
Wieden+Kennedy's new spot for Nike's "Just Do It" campaign debuted before the Berlin Marathon and starred the world's fastest long-distance runner, Eliud Kipchoge from Kenya, to inspire others to take up the sport. Kipchoge went on to break the global marathon record in Berlin by 78 seconds.
The Martin Agency's new push for Timberland Pro celebrates America's skilled trades with an anthem spot showcasing workers alongside copy that says, "It's not the talkers who move the world. It's the doers." The campaign will continue into next year across digital and TV.
US marketers will invest $12.3 billion in data this year, with global spend set to reach $20.6 billion, according to OnAudience.com. The study estimates that US spend will hit $15 billion in 2019, and UK marketers will invest the second-highest amount in data next year at $2.4 billion.
360i has tapped Jesse Tyler Ferguson of "Modern Family" to tout Absolut Vodka's sugar-free grapefruit flavor in a campaign where the actor doesn't mince his words. The humorous #NoSugarCoating push is running across connected TV and social including Snapchat, YouTube and Instagram.
KFC is touting its Hot Honey product with a campaign from Wieden+Kennedy that introduces Colonel Bear -- a bottle of honey shaped like a bear dressed up as the brand's mascot. Consumers can win a speaking plastic version of the bear, and the push is running across social, digital and TV.
Periscope is leading an advertising community effort titled "Peace Paper" to raise awareness of the International Day of Peace with crowdsourced paper products. The campaign includes out-of-home digital billboards from Outfront Media and public school Peace Paper education kits with a launch event at West Junior High School in Minnesota that will be broadcast on Facebook Live and across social media.