Marketing
Top stories summarized by our editors
4/25/2018

Samsung is promoting its virtual-reality video service with an immersive VR experience designed by Sibling Rivalry and the Museum of Modern Art's Paola Antonelli. The "&Design" experience made its first appearance at this year's Tribeca Film Festival and gives consumers "a deep experience of what makes up this creative field, and we are describing a fascinating and diverse universe, of creators, thinkers, and makers," Antonelli said.

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The Drum (Scotland)
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Samsung, Museum of Modern Art
4/24/2018

The Cambridge Analytica issue and forthcoming EU's General Data Protection Regulation have brought to light insecurities in third-party data processes across social platforms and websites. Brands that have access to first-party data are at an advantage when it comes to protecting consumer privacy and better ad targeting, writes Ambreen Ali.

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SmartBrief/Marketing
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Ambreen Ali, EU
4/24/2018

The EU's General Data Protection Regulation and potential further US privacy legislation could actually help Facebook and Google, rather than hinder them, as consumers are more apt to give opt-in consent to big platforms they know, Daisuke Wakabayashi and Adam Satariano write. While the GDPR may restrict the flow of data for targeting purposes, "firms like Google and Facebook still have an advantage because advertisers are likely to turn to services with reach and enormous audiences," they write.

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Facebook, Google, EU, Adam Satariano
4/24/2018

Consider factors such as bonuses, relocation allowances, annual leave, professional development and your start date when you're negotiating a job offer. Gaia Vasiliver-Shamis writes that you shouldn't try to negotiate until you've received an official offer.

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Inside Higher Ed
4/24/2018

Communication is the most in-demand skill among American workers, LinkedIn CEO Jeff Weiner says. Improve in this area by honing your listening skills and learning to make use of eye contact and other nonverbal cues.

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Inc. online
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LinkedIn, Jeff Weiner
4/24/2018

Inject some life into your content by covering more interesting topics, using a less-corporate voice, telling a story and adopting a more humorous tone, Jayson DeMers writes. Employ visual tactics such as video, don't shy away from controversial subject matter and invite influencers and employees to contribute to your strategy.

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Forbes
4/24/2018

Business-to-business technology prospects say that when making a buying decision they are most influenced by their own experience with the product, followed by free trials or accounts, demos or referrals from peers, friends and colleagues, TrustRadius reports. However, B2B tech sellers focus more on their website content, demos, marketing materials and case studies, TrustRadius finds.

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MarketingProfs
4/24/2018

Sujan Patel explains the benefits of five specialized content distribution channels, such as Zest, a community that consists mostly of marketers who recommend the best articles to each other and includes a "Content Boost" feature. Quuu Promote helps marketers reach influencers to promote their content and List.ly allows marketers to share content with prospects via relevant lists.

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Entrepreneur online
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Sujan Patel
4/24/2018

George Beall takes a look at how artificial intelligence and voice will affect search engine optimization, such as AI's ability to improve ad targeting. Marketers should adopt a more conversational approach to keywords and search phrases to optimize for voice, he advises.

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Business 2 Community
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George Beall, AI
4/24/2018

Content consumption is changing. Consumers not only watch content on the big screen, they also view digital devices on the go. In this video, learn how marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device.

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ana.net