Marketing
Top stories summarized by our editors
12/14/2017

With 28 member-led committees, in multiple geographic hubs, ANA members stay involved in the marketing industry and address key industry issues in a true hands-on manner. Our complimentary committees advance marketing knowledge, provide a forum for peer-to-peer exchange and networking and build camaraderie -- all in an environment that encourages thought leadership. Learn more about the benefits of ANA membership.

Full Story:
ana.net
12/14/2017

There are many small tasks that designers can do to improve efficiency, Eric Karkovack writes. He outlines his steps to take control and get more work done in less time, such as gathering all project requirements and designing a prototype.

Full Story:
Speckyboy
More Summaries:
Eric Karkovack
12/14/2017

Designing a unique Christmas card is as simple as working with Adobe Stock and InDesign CC, Freddie Made writes. The London-based designer's tutorial -- available as a video or via written instructions -- explains how to easily design creative holiday greetings.

Full Story:
Creative Bloq (UK)
More Summaries:
Adobe, Indesign
12/14/2017

The Branding Network will partner with Competitive Carriers Association, making the Wireless Repair EXPO 2018 a co-located event and partner of CCA's Mobile Carriers Show. "Building a strong repair community has always been foremost and of the highest importance in providing a place where repair professionals could gather to learn, educate, network, and grow," said Michelle James, president of The Branding Network.

Full Story:
Business Insider
12/14/2017

There are many ways to detract from a great idea when presenting it, writes Geoffrey James. He provides 31 of them, including poor use of visuals, relying on jargon and overwhelming the audience with too much information.

Full Story:
Inc. online
More Summaries:
Geoffrey James
12/14/2017

Business-to-business marketers surveyed by Demand Gen Report and Cision say they invest 32% of their budgets on owned media, 25% on paid media and 24% on earned media. Seventy-seven percent of respondents said that creating shareable content was their top priority for improving the efficacy of earned media, while 59% said their biggest focus was to optimize their use of social media.

Full Story:
eMarketer
More Summaries:
social media, Cision
12/14/2017

Content marketers predict the top trends for 2018, including an increased use of augmented and virtual reality, and improved personalization and speedier content production due to artificial intelligence and machine learning. The use of microinfluencers and user-generated content will dominate and marketers will become strategic in their approach, others add.

Full Story:
CMSWire
12/14/2017

Joe Pulizzi outlines content marketing predictions for next year, such as his hunch that at least two Fortune 500 firms will hire former media or publishing executives as their chief marketing officers. Forecasts from others include a surge in experiential content using new formats such as social livestreaming, podcasts or Alexa skills.

More Summaries:
Alexa, Joe Pulizzi
12/14/2017

Sixty-eight percent of marketers intend to increase their investment in marketing technology next year, with 30% saying they plan to up their spend by between 11% to 25% from 2017, per Conductor. Eighty percent of respondents had invested in from one to five new marketing technologies this year.

Full Story:
MarTech Advisor
12/14/2017

A recent survey by Social Media Manager found that Facebook is now the most-used channel of B2B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

Full Story:
ana.net
More Summaries:
Facebook, LinkedIn, Twitter