Farmers Insurance is using the Netflix hit "Stranger Things" as a basis for its new 360 digital campaign. The advertisement allows users to explore unusual insurance claims as part of its "Stranger Claims" campaign, led by brand spokesman character Professor Nathaniel Burke.
Tylenol teamed with shopper agency Upshot to target mobile users who might be in need of the brand's Rapid Release Gelcaps pain relief. The brand used Aki Technologies to target consumers based on factors such as physical activity or whether they were working late, and then directed them to nearby Walgreens locations using Waze.
Disney-ABC Television Group gave brands the chance to star in "Jimmy Kimmel Live" during his week of live Brooklyn shows, and an integration with Google Home Mini features Kimmel and his family avoiding an argument over dinner by doing some fact checking using the device. Bank of America was also featured in one of the shows, and Disney-ABC's Debra O'Connell said that every show's integration is "very customized to each brand."
Building a website from scratch can take as little as a day if you have the right tools, Jake Rocheleau writes. He highlights 15 free tools to help with your next development project.
Shadi Halliwell, chief marketing office for Three UK, discussed what it takes to gain success in marketing during a conference in Australia. Halliwell outlines six key factors to success, including having a great boss, being brave and developing marketing insight.
Red Bull has finalized a new sponsorship deal with esports team Tempo Storm, which competes in games such as "Hearthstone," "League of Legends," "Overwatch" and "Super Smash Bros. Melee." "Red Bull has been doing amazing stuff in the space with event production, content creation and athlete performance," said Andrey "Reynad" Yanyuk, CEO of Tempo Storm.
Marketers should create Facebook Live videos to engage with their prospects, ensuring that livestreams are well planned and include calls to action. Promote live video by scheduling Facebook events, use it to demonstrate products, and allow prospects to interact during the livestream.
Fifty-eight percent of business-to-business buyers say that purchasing cycles have become longer this year compared with 2016, with 52% reporting that the number of people involved in decision-making has increased, per Demand Gen Report. Seventy-eight percent of respondents said that more time is spent researching, and 77% are conducting a more thorough analysis of return on investment of purchases.
Attract new buyers through e-commerce efforts by using paid search, such as Google Shopping ads, and by creating a content section on your site that provides useful information and resources to prospects. Make ordering as simple as possible and provide fast, reliable shipping.
Over 40% of marketing leaders in the US and UK report that analytical tools are among their biggest five investments, and the leading vendors are Adobe, SAS and Google, Gartner reports. The study found that analytical tools are becoming more focused on identity matching across devices, multichannel customer journeys, enhanced user interfaces and predictive intelligence.
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