Communications departments are increasingly managing the social media strategies of luxury brands, and influencer marketing is now more of a focus for luxury brands than traditional media channels, a survey from the Luxury Communications Council reports. Eighty percent of luxury brand communication executives said their budgets had risen since 2014, and the survey reveals that in-house video production is also increasing.
Ninety-six percent of Americans between 12 and 17 years old use YouTube, and nearly 70% use Instagram and Snapchat -- a rise for all three platforms -- while Facebook's share has stagnated, Forrester reports. The study also revealed that 51% of 12- and 13-year-olds say it's cool to be associated with brands on social sites, and one major takeaway is that young Americans prefer social platforms geared toward video and visual content, writes David Kirkpatrick.
If you were fired from a previous job, avoid blaming a former manager and instead describe how you've learned from the experience. End your explanation by emphasizing your skills and positive qualities, writes Hallie Crawford.
With 28 member-led committees, in multiple geographic hubs, ANA members stay involved in the marketing industry and address key industry issues in a true hands-on manner. Our complimentary committees advance marketing knowledge, provide a forum for peer-to-peer exchange and networking and build camaraderie -- all in an environment that encourages thought leadership. Learn more about the benefits of ANA membership.
There are many small tasks that designers can do to improve efficiency, Eric Karkovack writes. He outlines his steps to take control and get more work done in less time, such as gathering all project requirements and designing a prototype.
Designing a unique Christmas card is as simple as working with Adobe Stock and InDesign CC, Freddie Made writes. The London-based designer's tutorial -- available as a video or via written instructions -- explains how to easily design creative holiday greetings.
The Branding Network will partner with Competitive Carriers Association, making the Wireless Repair EXPO 2018 a co-located event and partner of CCA's Mobile Carriers Show. "Building a strong repair community has always been foremost and of the highest importance in providing a place where repair professionals could gather to learn, educate, network, and grow," said Michelle James, president of The Branding Network.
Business-to-business marketers surveyed by Demand Gen Report and Cision say they invest 32% of their budgets on owned media, 25% on paid media and 24% on earned media. Seventy-seven percent of respondents said that creating shareable content was their top priority for improving the efficacy of earned media, while 59% said their biggest focus was to optimize their use of social media.
Content marketers predict the top trends for 2018, including an increased use of augmented and virtual reality, and improved personalization and speedier content production due to artificial intelligence and machine learning. The use of microinfluencers and user-generated content will dominate and marketers will become strategic in their approach, others add.