Marketing
Top stories summarized by our editors
11/21/2017

Smart questions are diluted when you keep talking, Dan Rockwell writes. Ignore your discomfort, and give the other person a chance to answer.

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Leadership Freak
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Dan Rockwell
11/21/2017

The best way to determine why you were passed over for a promotion is to start a dialogue with your manager about it, writes Shannon Fitzgerald. Consider your accomplishments and areas in which you have improved, and use the time with your manager to set goals for further development.

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The Muse
11/21/2017

Rap star Drake is following a series of humorous short spots for his whiskey brand Virginia Black with a new spot featuring his father, Dennis Graham, as "The Realest Dude Ever." The ad plays off Drake's corny smoothness when an attractive woman passes him up for his ultra-slick father, who then compliments his son's turtleneck.

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UPROXX
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Drake
11/21/2017

Business-to-business marketers can boost performance by incorporating artificial intelligence in content production, Marcia Riefer Johnston of the Content Marketing Institute writes. Following the advice of Paul Roetzer in a recent presentation, Johnston suggests getting started by picking one onerous task and finding a technology that could simplify it.

11/21/2017

Nandini Rathi offers tips for success in using data and analytics in marketing. Her recommendations include starting with high-quality customer data, using customized metrics dashboards so that key measurements are easier to track and analyze, and using visualization tools that best fit the data narrative you hope to relay.

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MarTech Advisor
11/21/2017

Obstructing text is one of the newest trends designers are experimenting with, Carrie Cousins notes in explaining how bucking conventional wisdom can sometimes pay dividends.
Cousins explains several ways to employ the tactic, but warns the technique is not easy to pull off.

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Design Shack
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Carrie Cousins
11/21/2017

Beauty brands are moving toward using influencer endorsements versus celebrity endorsements, because in many cases influencers offer more authenticity and give a bigger boost to brand sales. Tribe Dynamics found that in the first six months of 2017, 80% of the top 15 beauty brands were connected with an influencer as part of a co-venture.

11/20/2017

Brad Jakeman, the outgoing president of PepsiCo's global beverage unit, spoke last week about the perils of stewarding a product "in a world now where one person with 50,000 Twitter following can have a significant impact on your brand." When a message doesn't hit its mark, marketers should ask each other how they can help rather than pointing fingers, he advised.

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Ad Age
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Brad Jakeman, PepsiCo, Twitter
11/20/2017

In an analysis of more than 3.6 million business-to-business leads on Integrate's platform, one-third included duplicated data, 10% contained invalid information and 45% were unusable in their current state without additional cleaning, David Crane writes. Integrate also surveyed 14 customers and discovered they waste an average of 51.9 hours each month dealing with bad leads, and Inverta's Ashley Shailer warns, "Losing credibility is the biggest consequence of poor lead quality."

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CustomerThink
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Integrate, David Crane, 51.9 hours
11/20/2017

KFC is selling the Internet Escape Pod for $10,000 to help consumers hide from a bombardment of digital and social messaging during the holiday season, such as a "relentless desire to check your social media apps to see your wiser friends' beach vacation posts and 'grams," the brand says. The product is an igloo-shaped safe space that the Colonel hugs and is made with technology that blocks Wi-Fi.

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KFC, social media apps