Website headers and footers can improve the overall user experience and with great design can boost branding and utility. Eric Karkovack offers 10 examples that can be used as design inspiration for making the most of this space.
Chipotle Chief Marketing Officer Mark Crumpacker has resigned from his position, effective immediately and with no explanation offered by the brand. "We have a very talented marketing team in place and we'll continue our existing programs while we finalize the plans for a new CMO," the company said in a statement.
Some 18% of consumers report their smart speaker suggests a different brand to try when ordering items, and 25% report their speaker informs them of deals from alternative brands, comScore research finds. Among respondents, 58% report asking their speaker for a specific brand and 42% report simply asking to order the category item, findings that suggest smart speakers could be "negatively influencing brand loyalty," said comScore's Ryan Williams.
PRSA offers webinars on a variety of topics important to communicators, presented by leading public relations professionals. Available every month, these webinars are free to members. Upcoming webinars include The Science of Communication (March 20), Communicating Cause: Five Things We Get Wrong in Social Cause Communication (April 12), and Telling the Story With Your Data (April 19). See the full list here.
Online personal finance company Social Finance hosted 323 events in 2017 in an effort to reward customers with experiences they'd be unlikely to have otherwise. SoFi also encourages customers to discuss the company on social media using the #WhyISoFi hashtag.
Ally Financial will issue five-figure stipends to all finalists in its creative, digital and media account review. "We want to establish from the get-go that we believe that agencies are partners and they have a seat at the table and the closer we get to one another, the better the work will be," said Andrea Brimmer, chief marketing and public relations officer.
Citigroup's new chatbot helps customers check information such as account balances and bill summaries through Facebook Messenger. The service debuts in Singapore this week and will be available in Hong Kong and Australia later in 2018.
Google and Apple lost considerable ground in terms of brand visibility, falling from spot 8 to 28 and from spot 5 to 29 respectively, while Amazon retained the top spot in the latest annual Harris Poll survey. Amazon's sustained strength is attributed to its widening presence in consumer's lives, writes Stephen Nellis.
Starbucks says it plans to fuel growth in a variety of ways, including boosting personalization opportunities, stepping up innovations and making operations more efficient. The company aims to increase its marketing investment around innovations after the successful launch of its Nitro Cold Brew drink.