McCann Worldgroup was selected as worldwide brand agency partner by SAS following a review, the first time the multinational analytics software firm has teamed with an external shop in two decades. The agency is tasked with creating new branding "to reintroduce the world to SAS" and McCann's Devika Bulchandani says her agency will tell a story with "a bold, meaningful narrative about one of the world's most exciting and innovative organizations and cultures."
Three-time US Paralympian Angela Madsen passed away in late June during her solo rowing attempt across the Pacific Ocean. During her US rowing team career, Madsen, a Marine Corps veteran, won four gold medals and one silver medal at the world championships and participated in the 2008 and 2016 Paralympic Games. In track and field, Madsen took home a bronze medal at the 2012 Paralympic Games in London. More than anything, she had a knack for accomplishment on the open water. She was the first woman with a disability to row across the Atlantic Ocean. In 2009, she and her teammate became the first women to row across the Indian Ocean. In 2010, she was part of a team of women that circumnavigated Great Britain. Madsen founded the California Adaptive Rowing Program and was a leader in the region's emerging Paralympic movement. For more of Angela Madsen's story please visit www.rowoflife.org
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The NBA is seeking an individual with a point of view, passion and precision to join its Asia Pacific digital and direct-to-consumer team, part of the NBA's industry leading Global Content and Media Distribution division. This role will focus on growing NBA's current premium SVOD service (NBA International League Pass) and future direct-to-consumer products. This individual will be based in Hong Kong reporting to the Senior Director of Digital and will work closely with Hong Kong and US-based Direct to Consumer, Digital Media Product, Marketing, Content and Global Media Distribution teams. Required skills/knowledge: Strong understanding of OTT/direct-to-consumer/ecommerce industries. Proven account management experience with strong attention to detail and accuracy utilizing online/offline data analytics In-depth knowledge of digital media rights. Strong negotiation skills coupled with a strategic vision. 3+ years of experience in the sports, media, and/or OTT/direct-to-consumer industry. Avid consumer of existing OTT products (i.e. Netflix, Amazon, DAZN, Viu, etc.). Multiple language skills is a bonus; English fluency is a must. Details here.
Louisiana Tech University is seeking candidates for an Assistant Athletics Director for Marketing. This is a full-time, 12-month position with benefits. The position reports to the Senior Associate Athletics Director for External Affairs and is responsible for coordinating all marketing and promotional activities for 16 intercollegiate athletic sports programs. Duties include: Developing marketing plans for all programs and athletics department; leading comprehensive ticket sales plan for football, men's and women's basketball and baseball; coordinating the implementation of graphic design work for print materials; coordinating all game day activities to fulfill sponsor and promotional obligations. Please submit cover letter, resume, and three references by email to Paul Kabbes at firstname.lastname@example.org.
While podcast advertisers typically secure spots for specific series, Omnicom Media Group is bucking the trend with a deal to spend $20 million on Spotify podcast promotions on behalf of clients during the second half of 2020. Omnicom Media Group North America's Catherine Sullivan says the firm was enticed by audience growth and advancing technology that enables better targeting and measurement and believes addressability will boost success even further.
Pereira O'Dell launched Stella Artois' "You're Never Too Far From the Life Artois" campaign with music video set to a version of "Daydream" from folk singer M. Ward and Alia Farah. The video features people whose doubles embrace the carefree life of summer from home, includes cameos from Eva Longoria, Liev Schreiber and Blake Griffin, and the campaign features shorter versions of the video along with social content.