Facebook is campaigning to destigmatize opioid addiction in collaboration with The Partnership for Drug Free Kids + Center on Addiction. "Stop Opioid Silence" tells the stories of 12 individuals who have been affected by opioid dependency and stories will run across Facebook, Instagram and Messenger, while directing people to a dedicated site and Messenger bot to connect those affected by the crisis to information and resources within their communities.
Busch beer is inviting social users across Facebook, Twitter and Instagram to enter a competition to win $25,000 to put towards their wedding and have the ceremony performed by brand spokesman, the "Busch Guy." A YouTube spot introduces the campaign and stars the "Busch Guy" explaining why he's become certified as a wedding officiator.
Coca-Cola has teamed with Netflix to lightheartedly remember its disastrous 1985 launch of "New Coke" during the upcoming third season of "Stranger Things" with the failed beverage appearing during episodes and also returning to stores for a limited time. Brothers Ross and Matt Duffer, the show's directors, have also created a YouTube and cinema spot teasing the new season that pays nostalgic homage to Coca-Cola and features the show's stars.
Ryanair CMO Kenny Jacobs is making simple changes to the airline's website and app and aims to use its wealth of customer data to add personalization to the buying process. "We're using the data to give a cleaner, faster online experience and to cross and upsell," he says, noting that 95% of Ryanair's sales come through its platform, not third parties.
Personalized banking is becoming more difficult in the digital age but banks can use digital technology to learn about their customers' needs and preferences. The data gathered from transactions also can be used to develop new products and create a better experience by connecting with them through their online environment.
MullenLowe and nonprofit Change the Ref have launched an initiative titled "The Museum of Incomplete," which is introduced in a spot by Manuel Oliver -- co-founder of Change the Ref and father of Parkland shooting victim Joaquin. The project urges people to share symbols of lives left unfinished due to gun violence, with Oliver giving his son's "favorite pair of basketball sneakers," which will be showcased in an online exhibition.
The Many, previously known as Mistress, has created a new campaign for Spindrift, which brings back Kristen Bell as the brand's "superfan" to tout the real fruit used to flavor the sparkling water. The push also features a series of 15-second spots that show an array of people trying unsuccessfully to recreate the simplicity of the brand's beverages and includes print, influencer marketing, social, in-store, search and audio on Spotify and Pandora.
"Vida" is returning for a second season on Starz and its Latinx creative team of writers, directors and cast aims to tell authentic, personal and culturally respectful stories. "Latinx audiences are growing increasingly impatient with cookie-cutter stereotypes that inform the storytelling when there is no diversity in the writer's room," Gabriela Garcia writes.
Apple will be named Creative Marketer of the Year at the Cannes Lions Festival of Creativity next month, following in the footsteps of Google, which won last year, and Burger King, which received the honor in 2017. "We are humbled to receive this prestigious award," says Apple's Tor Myhren and Cannes' Simon Cook says the brand's advertising, both in-house and from agency TBWA\MAL, "consistently showcases creative excellence."
Shep Hyken, an expert on customer service, sees customer experience as a new kind of marketing that involves all interactions customers have with companies. Consistency, responsiveness, delivery and innovation all play a part in CX, and smart marketing chiefs will make it a focus of their overall strategy, he writes.