SodaStream, which is being acquired by PepsiCo, has debuted a spot that spoofs Coca-Cola's iconic 1972 "Hilltop" ad while sending out a message about the environmental damage caused by plastic bottles. The ad features a cameo from Rod Stewart as a singing sea turtle.
Lucky Generals has won worldwide creative for Royal Caribbean's Celebrity Cruises after a competitive review, which reportedly included BBH and McCann New York but not incumbent Venables Bell & Partners. The brand invests $30 million globally in advertising, according to estimates by R3.
BMW has picked the Cashmere Agency to lead its multicultural initiatives aimed at the Hispanic, African-American and Asian markets. The automaker also favors Cashmere for the agency's proficient understanding of the LGBTQ community.
The Financial Times wants more female experts quoted in its articles after realizing just 21% of quoted people in its articles were women. The paper has created a bot, which uses pronouns and analysis from first names to make its determinations, to alert its section editors if articles have quoted too many men.
Real-time data is rarely truly that due to the complex supply of sources and platforms needed to harness it, but even if it's just a few seconds out it can add huge value to marketers if they extract the right information about the contextual behavior of target audiences in the moment, writes Marc Sabatini. "[S]uccessful customer interactions come about only through customized and contextually relevant experiences, and that mandates real-time information about users and their context," he writes.
Skyy Vodka has tapped actor and wrestling star John Cena to star in its new digital spot, "The Pledge," which continues its "Proudly American" push. The ad shows Cena pledging allegiance to a host of inclusive messaging such as "civil discourse" and "you being you."
BBH New York's Black Friday spot for PlayStation shows a man being thrilled to wake up to blizzard conditions because it means he can immerse himself guilt-free in gaming. The ad touts the brand's Black Friday offers and is running across TV with custom videos for YouTube, Facebook and Instagram.
Time's Up Advertising now has a membership of almost 200 agency executives and is led by a committee that is seeking to create "safe, fair and dignified" workplaces. The committee has responded to criticism that the movement didn't reflect women of color by pledging to make the "issue of equity and dignity for women within the workplace, especially women of color, our first priority."
Thomson Reuters recently published the Top 100 Most Diverse and Inclusive Organizations Globally, which spotlights organization that are furthering diversity and inclusion efforts. There were 7,000 companies assessed and the top ones earned a spot on the list including Accenture, Diageo and Gap, which launched the ASCEND program to help minorities reach their professional goals.