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Top stories summarized by our editors
9/17/2021

The Atlanta Hawks and State Farm Arena seek a Brand Communications Manager. The Brand Communications department of the Atlanta Hawks and State Farm Arena is responsible for the public storytelling, communication practices, and amplification of the organization's work and accomplishments across various business areas including marketing, corporate partnerships, corporate social responsibility and more. Responsibilities: Serves as communications subject matter expert for assigned departments within the Hawks organization, creating and executing integrated plans to promote brand awareness. Works as a consensus builder to cultivate collaborative working relationships, understand department priorities and manage expectations. Exhibits strong knowledge of the organization, its partners and media landscape. Fosters relationships with local, regional and national media contacts and influencers. Leverages the department's use of Linkedin and other owned channels to drive interest in the Hawks and State Farm Arena brands. Demonstrates proficiency in writing skills to craft various types of correspondence including press releases, talking points, communications plans, presentations, award submissions and more. Qualifications: Bachelor's degree in communications, public relations, journalism, English, marketing or a related field. At least 4-7 years of public relations and media relations experience is required with either B2C and/or B2B audiences; a specific focus on any of the following: brand, lifestyle, community, corporate or sports, communications including project and/or account management is a plus. Experience with media monitoring tools including Cision and Trendkite is a plus. Available to work events on nights and weekends. Contact max.strauss@hawks.com

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statefarmarena.com
9/17/2021

LEARFIELD seeks an Industry Relations Marketing Director. This position leads the strategy and execution for our press/media relations, industry sponsorships/partnerships that include high-profile in-person/virtual hospitality and educational events. This role will build our brand through content and experiences designed to build affinity, facilitate relationships, build thought leadership, as well as inform the industry about the company, its capabilities and the benefits of partnership. Responsibilities: Lead sponsorships and external events to support our multimedia rights business and larger enterprise offerings for college sports marketing, including vendor/partner negotiation, communications plans, content strategy, logistics, and execution. Drive the long-term strategy for and short-term execution of our media and public relations efforts, including overseeing the editorial calendar of news announcements. Report, research, and analyze on how to improve our thought leadership efforts; auditing of industry best practices and doing long-term planning work; involvement with industry advisory groups and overall marketing and communications strategy. Qualifications: 7+ years of experience leading media and PR efforts for an organization, with experience leveraging social, event marketing, leading industry event strategy and execution targeting partners, customers, clients, or prospects; including hospitality, conference/seminar, and trade show exhibits. 5+ years of budget management for sponsorship, event marketing, and/or media relations (with annual expenditure $500K), agency and vendor management experience, including experience creating RFPs or creative briefs and leading business reviews or event retrospectives/post-mortems. 5+ years of management experience and leading cross functional projects of scale and impact. 3+ years of experience leading the submissions for and the creation and refinement of conference presentation content, including keynotes and educational sessions to third-party events. 3+ years experience leading executive-level advisory groups and working in a fast-paced, high growth business in a category with strong consumer/public interest. Preferred: 7+ years experience in college or professional sports industry with established relationships. Details here.

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learfield.com
9/16/2021

Adobe teamed with Cameo to give those who register for its virtual Adobe Max conference the chance to receive a personalized out-of-office video from stars of "The Office" including Melora Hardin, Kate Flannery, Andy Buckley and David Koechner. A social video shows "The Office" writer and star Mindy Kaling introducing the campaign.

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David Koechner
9/16/2021

Planet Fitness is re-engineering its promotional approach by paring its agency roster from 16 to one and "reevaluating the entire marketing ecosystem" to eliminate redundancies and boost scale, efficiency, data-driven decisions and personalization on a national and local scale, said CMO Jeremy Tucker. The fitness chain estimates shifting to a performance-based model will enhance media efficiencies by 20%.

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Marketing Dive
9/16/2021

Dawn dish soap teamed with Overwolf to create a #DawnSavesWildlife campaign on Twitter that invites Minecraft players to share videos of the wildlife environments they've created within the game. Every week through Oct. 17, Dawn and its campaign partners will award three winners an Alienware computer, all entrants will get the chance to win an Oculus Rift Quest VR headset, and the brand is donating $5 for each video shared to The Marine Mammal Center and International Bird Rescue.

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Twitter
9/16/2021

Google is merging its Smart Display and standard Display campaigns to help brands easily automate bidding, creatives and targeted audiences, and change selections without having to create new campaigns. Google also is enhancing Display Campaigns with optimized targeting similar to that offered for Smart Displays to help marketers expand their audience reach, clicks or conversions.

9/16/2021

PepsiCo has rolled out its companywide sustainability-focused pep+ program, which includes expanding regenerative agricultural methods, reaching net-zero emissions by 2040, eliminating more than 200 billion plastic bottles from the global waste stream by entering more markets with its SodaStream sparkling water platform and many more initiatives, said CEO Ramon Laguarta. In addition, the Pepsi brand is releasing the "Trash Talk" campaign featuring NFL players who dispel recycling myths.

9/16/2021

Influ2 CEO Dmitri Lisitski talks about how the platform can help business-to-business marketers build pipelines from scratch and how to optimize and test data-based campaigns. Lisitski also discusses how to serve decision-makers the right content based on their journey within the buying funnel.

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Influ, Lisitski
9/16/2021

Twitter Australia's acting managing director, Angus Keene, attributes the platform's 87% increase in global ad revenue during the past quarter to new brand advertisers, current advertisers doing more, firms tying social activations to key events like the Tokyo Olympics, among other reasons. "[B]rands are tapping into a highly engaged and influential audience, to launch something new, and connect around big cultural moments and movements," Keene said.

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CMO (Australia)
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Twitter
9/16/2021

Customers who have the Cash App mobile wallet from Square will soon be able to use it on in-store purchases if the merchants have compatible technology, with the process involving either QR codes or an app button. Cash Executive Vice President Brian Grassadonia says that customers have frequently requested the ability.