David Marine, Coldwell Banker's senior vice president of marketing, leverages digital marketing and video in brand advertising, which also ties in domestic categories such as dogs and children. Marine shares insight on the brand's work with Adopt-a-Pet.com and their "Old Dog, New Dog" ad, stating, "We created this ad as a way to pay homage to the organization and what it is doing. This year we had our largest participation in pet adoption events across the country. It's really become part of our culture now."
Starbucks has debuted the Brewed Refill Tumbler, a stainless steel reusable mug that sells for $40. Fans who buy the 16-ounce cup can refill it for free every day throughout January with a grande hot coffee or tea -- but specialty drinks are excluded from the promotion.
The National Museum of American History unveiled its plan to open the Molina Family Gallery, the Smithsonian Institution's first permanent Latino museum, in 2021. The gallery, which was made possible due to an endowment honoring the Molina family patriarch, physician C. David Molina, will have the "Making Home: Latino Stories of Community and Belonging" as its inaugural exhibition.
American adults invested an average of 10 hours and 24 minutes each day consuming media during the second quarter, and 81% used a digital device as they watched TV, according to Nielsen. Americans between 18 and 34 are the only demographic to spend more time consuming media digitally than on TV, and they also spend the most time watching connected TV.
Consumers are growing more dissatisfied with automated chatbots as about 45% of consumers report interactions with these programs as "annoying," per an Acquia study. "Chatbots can offer fantastic benefits to both marketers and consumers by solving large volumes of customer issues and queries autonomously and in real time -- but too often, they're implemented in isolation," said Sylvia Jensen, Acquia's vice president of EMEA marketing.
Johnnie Walker has launched a review of its international advertising account. The whisky brand's current agencies have been invited to participate in the review.
The chilled kombucha and fermented drink category grew over 31% in the past year, according to data from SPINS. GT's Living Foods, KeVita and Health-Ade were the leading kombucha sellers, but other brands are making gains in the category.
Data is central to business decision-making, as it allows brands to create personalized experiences that consumers have come to expect. However, as more data is collected and analyzed, how can marketers prepare for the challenges that come with being stewards of this precious gold?
Don't miss the inaugural 2019 ANA In-House Agency Conference, March 13 to 15 in Orlando, Fla., to learn practical ideas for establishing an in-house agency and running one more efficiently.
- Jean Batthany, VP of global creative, Yellow Shoes Creative Group, at Disney Parks and Resorts
- Warren Chase, VP and chief operations officer, 140, at Verizon Communications
- Kerri Martin, chief electrofier, Electro Creative Workshop, at Clorox
- Mike Boyd, SVP of marketing at Nationwide
- Leland Maschmeyer, chief creative officer at Chobani
- Patti Cocciolo, global account director, The Hatch, at Cisco
Almost 60% of business-to-business buyers say they have chosen vendors specifically because of their thought leadership content, while 29% have turned down companies because their thought leadership isn't up to par, according to a study by Edelman and LinkedIn. In contrast, just 26% of B2B companies think thought leadership leads to account wins, and only 18% can attribute leads that come from thought leadership content.