Marketing
Top stories summarized by our editors
2/15/2019

Publishers such as Substack, Slate and Anchor offer products to podcast creators that can convert listeners into paid subscribers. Stitcher's Erik Diehn says there will likely be a variety of paid models that will stick, while Wondery founder Hernan Lopez says the company will stick to advertising to support its scripted content.

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Hernan Lopez, Stitcher
2/15/2019

L'Occitane has launched a marketing campaign called "No Filter Needed" that features the firm's female employees. The activation will be highlighted on social media in tandem with the brand's debut of two moisturizers.

2/14/2019

Mattel has added new dolls to its Fashionistas' line that aim to further inclusivity, including dolls with new body types, braided hair and physical disabilities. "Our commitment to diversity and inclusion is a critical component of our design process and we are proud that today's kids will know a different image and experience of the brand," says the global head designer for Barbie, Kim Culmone.

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Good Morning America
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Mattel
2/14/2019

Pixar is addressing "toxic masculinity" in the workplace with "Purl," a new short animated film based on the personal experience of writer and director Kristen Lester. The project is part of Pixar's SparkShorts innovative storytelling program, which highlights the importance of diversity and inclusion.

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Upworthy
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Pixar
2/14/2019

Under Armour's Patrik Frisk says the brand is working to be smarter with its marketing strategy, will become "louder" to tout new products and will "make each [marketing] dollar work like three." He said the brand aims to make "sure that we're delivering the right content, the right tone of voice at that moment in time and doing it in an Under Armour-appropriate way."

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Patrik Frisk
2/14/2019

Data from the US Transportation Department's Bureau of Transportation Statistics show that 244 flights were delayed on the tarmac for at least three hours in the first 11 months of 2018. There were 164 such delays reported in 2017.

2/14/2019

One of the three new Certified Financial Planner Board of Standards ads features a same-sex couple of different races seeking a CFP's advice. The campaign includes 15-second and 30-second digital and television spots alongside print and radio ads.

2/14/2019

Mastercard Chief Marketing and Communications Officer Raja Rajamannar has been recognized as the World Federation of Advertisers' 2018 Global Marketer of the Year. Mastercard recently revealed its sonic logo, which Rajamannar says remains consistent globally even as it's adapted across different speeds and types of music.

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Forbes
2/14/2019

For shoppers in the US, UK, Germany and France, Lego Wear and Snapchat have partnered to create a line of clothing that you only can purchase on Snapchat through an augmented reality store. "We're an innovative, playful brand at heart and part of that is exploring new digital channels and technologies," says Lego Group's Lea Sandell.

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CNBC, The Drum
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Lego Group, Snapchat
2/14/2019

We create more inclusive workplaces by publicly giving credit to colleagues whose work may be overlooked, promoting their areas of expertise and lobbying on their behalf to superiors, writes Karen Catlin. Conduct meetings so everyone has an opportunity to contribute and intervene if someone's ideas are unfairly dismissed.

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The Muse
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Karen Catlin