Responsible for developing, implementing, and managing youth protection initiatives for the Baseball & Softball Development Department of the Office of the Commissioner of Major League Baseball, including overseeing policies and procedures for all youth-related programs, activities, and events. Learn more.
LinkedIn is adding look-alike audiences as well as audience templates and Bing search data targeting to help advertisers bolster their campaign effectiveness. The company wants to attract more advertisers, offering new features in addition to a user base that has topped 600 million members.
Personalized advertising can tap into the needs and interests of diverse audiences, Adriana Waterston writes. Research from her firm, Horowitz Associates, shows that hashtag campaigns, such as Always' #LikeAGirl and Coca-Cola's #ShareACoke, appeal to multicultural consumers.
Millennials, who are expected to spend $1.4 trillion in 2020, use a variety of devices and tap into an increasingly fractured digital landscape. Marketers should aim for seamless and authentic experiences plus personalization to engage this group, Dallas Lawrence writes.
Start with the copy when approaching a design project and make sure the goals are clear, Paula Borowska writes. This copy-first approach works because it's collaborative and works out the kinks before expanding to the visual stage, she writes.
Precision Phone Repair offers repairs for smartphones and other mobile devices, along with micro-soldering repairs, in Pocatello, Idaho. The store also has a machine that allows technicians to create custom screen protectors for any type of smartphone.
The immediate future of smartphones will be defined by 5G-compatible phones and foldable devices such as the Samsung Galaxy Fold. Although Deloitte has projected 5G smartphone sales to total just 1 million units in 2019, CCS Insight's Shaun Collins expects 5G "to get very big, very quickly" thereafter.
Technology has become a key part of marketing, requiring executives in the area to understand its applications, says Raja Rajamannar, chief marketing officer at Mastercard. The company's decision to remove the name from its logo was partly tech-driven, as online stores provide little space for logo displays.
Digital clothing retailer Betabrand is leveraging comments on Facebook's sponsored posts to engage consumers, using the insights it gleans to serve them with relevant messaging and products. "People are pleasantly surprised, if not shocked, by a brand that listens, learns and tries to entertain," says Betabrand's Emelia Hildreth, adding that "it can turn an entire comment thread into a social sales pitch."