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How to improve social media marketing with video

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Social Media

This year, social media marketing is all about content — and that’s where video comes in. Internet video is a great way to generate wider brand awareness or to increase traffic to your website, and social media websites provide a truly unmatchable marketing resource.

So, how can you use video to improve your social media marketing? Here are some top tips for the most popular social media platforms.

[youtube]http://www.youtube.com/watch?v=G0RICNLJIG0[/embed]

Andy Havard is a marketing executive at Skeleton Productions, a U.K. corporate video production company.