All Articles Marketing Brands & Campaigns It's the cars, not the marketing

It’s the cars, not the marketing

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Brands & Campaigns

SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues.  We run the poll question each Wednesday in our e-newsletter and feature analysis on this blog. This week’s analysis is from SmartBrief on Social Media Senior Editor Mary Ellen Slayter. Paul Chaney will return next week.

Last week’s SmartPulse question: Does GM’s use of YouTube to launch its new advertising campaign in any way change your attitude toward the company?

  • It did not change my attitude, 76%
  • It has changed my attitude, and for the better, 15%
  • It has changed my attitude, but for the worse, 9%

“While GM’s foray into social media is encouraging, slick video won’t be enough to save the troubled car company. For social media to even matter for GM, they have to get back to making cars that people want to buy and drive — much less chat about with their friends online. ” –Mary Ellen Slayter, senior editor, SmartBrief on Social Media

Image credit, iStock