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LinkedIn is in, MySpace is out

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Brands & Campaigns

SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, creates the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.

Last week’s SmartPulse question: Which social network provides the greatest business opportunity?

  • LinkedIn, 50%
  • Facebook, 26%
  • Twitter, 21%
  • Other, 3%
  • Myspace, 0%

“Not surprisingly, LinkedIn, the strictly business social network, won the day. The fact that MySpace got no votes is worth remarking. Has the network become so marginalized that it appeals only to those in the entertainment industry? Perhaps so.

Facebook and Twitter are not to be denied. I’m guessing if we were to present this same poll six months from now, we’d see both of those networks ranking even higher. You will see more and more companies creating Facebook Public Profiles (fan pages) and, without a doubt, Twitter will continue to gain ascendancy as a customer service and marketing tool. A presence there will be expected, if it’s not already.” –Paul Chaney

Image credit, iStock