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Rob Birgfeld

Articles by Rob Birgfeld

Social Media

Let social media help your SEO

By Rob Birgfeld 05/26/16

Brands & Campaigns

What’s your Facebook page worth? A look inside the Social Page Evaluator

By Rob Birgfeld 05/26/16

Digital Technology

Open readership: Charlene Li takes your questions

By Rob Birgfeld 05/26/16

Brands & Campaigns

Can we legislate our way to a more transparent Web?

By Rob Birgfeld 05/26/16

Brands & Campaigns

Groupon CEO on commerce via the social graph

By Rob Birgfeld 05/26/16

Brands & Campaigns

Answers from the field: Morton’s The Steakhouse

By Rob Birgfeld 05/26/16

Marketing Strategy

“Open database of places”: Could it be true?

By Rob Birgfeld 05/26/16

Social Media

What my gynecologist can teach your business about social media

By Rob Birgfeld 05/26/16

Brands & Campaigns

With changes, Yelp offers a peek behind the curtain

By Rob Birgfeld 05/26/16

Brands & Campaigns

5 questions for Foursquare

By Rob Birgfeld 05/26/16

Brands & Campaigns

5 steps to building a companywide social-media plan

By Rob Birgfeld 05/26/16

Food

Getting active on Yelp — Restaurants address and respond to negative reviews

By Rob Birgfeld 05/26/16

Marketing Strategy

Introducing #ireadSBoSM

By Rob Birgfeld 05/26/16

Digital Technology

3 tools to help optimize your social presence

By Rob Birgfeld 05/26/16

Social Media

Golden Grahams uses social media to get the job done

By Rob Birgfeld 05/26/16

Social Media

Live from Social Media Week: Is it time for marketers to check in to location-based social services?

By Rob Birgfeld 05/26/16

Marketing Strategy

Are marketers ready for the “Splinternet?”

By Rob Birgfeld 05/26/16

Social Media

Looking beyond the 10 blue links — what social integration means to search

By Rob Birgfeld 05/26/16

Marketing Strategy

Facebook and privacy: What’s in it for me?

By Rob Birgfeld 05/26/16

Marketing Strategy

Is social search a distraction?

By Rob Birgfeld 05/26/16

Marketing

Ushering in the new “conversationalists” in 2010

By Rob Birgfeld 05/26/16

Marketing Strategy

Follow us on Twitter

By Rob Birgfeld 05/26/16

Marketing Strategy

5 ways to spotlight your audience and extend your reach

By Rob Birgfeld 05/26/16

Social Media

4 ways to transform your employees into social-media marketers

By Rob Birgfeld 05/26/16

Social Media

Why crisis management and social media must co-exist

By Rob Birgfeld 05/26/16

Marketing Strategy

4 ways keywords can drive your blog’s editorial calendar

By Rob Birgfeld 05/26/16

Marketing Strategy

Secrets of successful group blogs

By Rob Birgfeld 05/26/16

Marketing Strategy

6 steps for creating a Web video series

By Rob Birgfeld 05/26/16

Marketing Strategy

Driving real results with YouTube: Questions for aimClear’s Marty Weintraub

By Rob Birgfeld 05/26/16

Brands & Campaigns

Social with a KISS: Keep it short, stupid

By Rob Birgfeld 05/26/16

Food

Is Norm killing your check-in strategy?

By Rob Birgfeld 05/26/16

Digital Technology

Win tickets to Facebook Success Summit 2010

By Rob Birgfeld 05/26/16

Food

Nick Sarillo on leadership, staffing and social media

By Rob Birgfeld 05/26/16

Marketing Strategy

6 ways to give your old content new life

By Rob Birgfeld 05/26/16

Brands & Campaigns

Making sense of social-media ROI with Olivier Blanchard

By Rob Birgfeld 05/26/16

Social Media

5 ways social media can build on search engine marketing

By Rob Birgfeld 05/26/16

Brands & Campaigns

Turning social media into research and development for the rest of us

By Rob Birgfeld 05/26/16

Food

Secrets of restaurant marketing with Foursquare: Questions for AJ Bombers

By Rob Birgfeld 05/26/16

Brands & Campaigns

5 tactics to safely engage children in social networking

By Rob Birgfeld 05/26/16

Marketing Strategy

Charlene Li on business through relationships, not transactions

By Rob Birgfeld 05/26/16

Social Media

Charlene Li answers your questions on social engagement and open leadership

By Rob Birgfeld 05/26/16

Social Media

Do Social Media Links Help Your SEO?

By Rob Birgfeld 05/26/16

Food

3 mobile technologies your restaurant can benefit from

By Rob Birgfeld 05/26/16

Digital Technology

Live from SXSW: Monday, March 16th

By Rob Birgfeld 05/26/16

Brands & Campaigns

Join the conversation about your business

By Rob Birgfeld 05/26/16

Social Media

The costs of failing in social media

By Rob Birgfeld 05/26/16

Digital Technology

An all-Twitter conference? An interview with the producers of TWTRCON

By Rob Birgfeld 05/26/16

Social Media

Social Media lessons from the Copacabana

By Rob Birgfeld 05/26/16

Marketing Strategy

Real-time search, the next evolutionary step

By Rob Birgfeld 05/26/16

Social Media

Is social media becoming a search engine?

By Rob Birgfeld 05/26/16

Digital Technology

Engage or enrage: What the new monitoring means

By Rob Birgfeld 05/26/16

Social Media

4 reasons ads on social networks are annoying

By Rob Birgfeld 05/26/16

Digital Technology

SXSW: Who are these people?

By Rob Birgfeld 05/26/16

Marketing Strategy

A lesson in value exchange: The LinkedIn Outlook Toolbar

By Rob Birgfeld 05/26/16

Marketing Strategy

Twitter revs its search engine

By Rob Birgfeld 05/26/16

Marketing Strategy

Taste the future?

By Rob Birgfeld 05/26/16

Marketing Strategy

How many tweets does it take…

By Rob Birgfeld 05/26/16

Marketing Strategy

Pitfalls of intrusive advertising: The Facebook “Test”

By Rob Birgfeld 05/26/16

Marketing Strategy

When “being there” isn’t enough

By Rob Birgfeld 05/26/16

Marketing Strategy

Are you getting in the way of your customers?

By Rob Birgfeld 05/26/16

Brands & Campaigns

The PETA Approach – How social media is changing the big game

By Rob Birgfeld 05/26/16

Marketing Strategy

If Twitter should pass

By Rob Birgfeld 05/26/16

Social Media

Proceed with caution: Everyday dangers of social media, part 2

By Rob Birgfeld 05/26/16

Social Media

Proceed with caution: Everyday dangers of social media, part 1

By Rob Birgfeld 05/26/16

Marketing Strategy

Tweet like you mean it: My first 60 days on Twitter

By Rob Birgfeld 05/26/16

Brands & Campaigns

How we put the SmartBrief App on the map

By Rob Birgfeld 05/26/16

Marketing Strategy

Real-time search: 4 questions that deserve answers

By Rob Birgfeld 05/26/16

Marketing Strategy

Reality setting in: What Google’s real-time search means to businesses

By Rob Birgfeld 05/26/16

Brands & Campaigns

Never too early: Making the most of Google Sidewiki

By Rob Birgfeld 05/26/16

Marketing Strategy

Name the SmartBrief iPhone App: And the winner is…

By Rob Birgfeld 05/26/16

Digital Technology

A cheeky look at Gov 2.0: Questions for Mark Drapeau

By Rob Birgfeld 05/26/16

Marketing Strategy

The future of social search: Questions for Facebook’s Brian Boland

By Rob Birgfeld 05/26/16

Brands & Campaigns

We’re listening— now what?

By Rob Birgfeld 05/26/16

Digital Technology

Live from Ad:Tech — The Myth of the “Last Click”

By Rob Birgfeld 05/26/16

Brands & Campaigns

Live from TWTRCON ’09: Navigating the world of immediacy

By Rob Birgfeld 05/26/16

Social Media

Shifting CPG resources from traditional to social media

By Rob Birgfeld 05/26/16

Brands & Campaigns

Create your own media — The DoD Way

By Rob Birgfeld 05/26/16

Brands & Campaigns

Talking social media strategy, policy with the DoD

By Rob Birgfeld 05/26/16

Marketing Strategy

Name the SmartBrief iPhone app

By Rob Birgfeld 05/26/16

Brands & Campaigns

Some social media insights from Someecards

By Rob Birgfeld 05/26/16

Brands & Campaigns

A Facebook success story from the Lupus Foundation of America

By Rob Birgfeld 05/26/16

Marketing Strategy

Use special occasions to maximize your WOM shelf life

By Rob Birgfeld 05/26/16

Brands & Campaigns

Viral does not always equal video

By Rob Birgfeld 05/26/16

Brands & Campaigns

Lessons from IBM: Your community can be your copywriter

By Rob Birgfeld 05/26/16

Brands & Campaigns

Social Media & customer service: Are you scalable?

By Rob Birgfeld 05/26/16

Social Media

Will social media iTunes-ify content?

By Rob Birgfeld 01/21/10