All Articles Leadership Live at TWTRCON ’09: Twitter and recruiting

Live at TWTRCON ’09: Twitter and recruiting

2 min read


Jessica Lee of APCO Worldwide and Kerry Noone just finished an excellent, whirlwind presentation at TWTRCON DC of how to use Twitter to attract and hire the best talent. Here’s a roundup of their advice:

Employment branding

  • Use Twitter to audit your brand. What are people saying about your organization?
  • Twitter is a good way to improve the candidate experience.
  • Show people why your organization is a great place to work.
  • Since Twitter is an informal place, you can put more fun personal stuff on there (about your softball team, orientation program, RT new hires who tweet about their new job. )
  • Use it to tell your story.

Candidate engagement/relationship building

  • DO participate in the conversation.
  • Get HR out of the resume black hole — lose the auto-response approach.
  • Tweet to welcome new people to your company and let them know what life is like here.
  • Be careful but not scared to try new things.

Find and source candidates

  • Twitter is great for driving traffic to job postings. People retweet interesting openings. This delivers resumes.
  • Use strategic hashtags on your job postings so candidates will see what you’re looking for. #whatido, #jobseeker, #jobangels are three great groups that qualified candidates are dialed into.
  • To actively identify the right prospects, try tools like Twitwall and Twello to search for specific keywords in individuals’ Twitter bios.
  • Monitor traffic Twitter is driving to your Web site.
  • Track the quality of real conversations with real candidates.