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Today’s bonus tracks: Rules of the game

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Marketing Strategy

Memo to media companies of every stripe: You can try to police your employees on social networks– but that’s not going to win you any fans. When ESPN’s Ric Bucher tweeted that the company was “prohibiting tweeting info unless it serves ESPN,” he set off a firestorm of criticism. Bucher went on to clarify that the network is just trying to be “smarter” about its social policy by giving employees guidelines. Jennifer Van Grove writes that ESPN’s new rules are a little vague, but she also gives the network plaudits for putting them out in the open. As the rules of the game change, you can count on the daily newsletter from SmartBrief on Social Media to always tell you the score.