Marketing Strategy
The state of digital influencers in 2013: Q-and-A with DBA’s Kendra Bracken-Ferguson
Kendra Bracken-Ferguson is DBA’s chief operating officer. Her background includes online interactive and integrated marketing, with specialties in mobile marketing, influencer relations, digital communications, viral/word-of-mouth marketing, event management and youth marketing. Bracken-Ferguson was named Mobile Marketer’s “Mobile Women to...
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