SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Frog in water

Account managers have become nothing more than client “butlers” waiting for the next request, the next SOW change, the next task order and watched their role become little more than saying, “Yeah, we can do that for you.”

Keys to building relationship through content marketing

Effective content marketing hinges on nurturing relationship with your customers. Here are three keys to help you make that happen.

Does your brand still need followers?

Cross out the “building a fanbase” goal on your social media planning whiteboard (real or figurative) and set your sights on these three more strategic opportunities.

Mobile customer service strategy

Natasa Djukanovic provides insight into how to strengthen your mobile customer service and avoid losing customers.

Andy Sernovitz: How FedEx built a social media command center, and how you can too

FedEx builds a social media command center to monitor and management content.

How Cineplex improved their social strategy

Cineplex creates movie buzz through the help of influencers, location-based marketing, hashtags and user-generated content.

Exercise equipment and scale

Weight Watchers' Lauren Salazar focuses on Instagram and the secret ingredients that work for their brand and can for others, too.

Relevance Raises Response: How to Engage and Acquire with Mobile Marketing

The digital landscape for marketers is evolving quickly, and it can feel overwhelming to keep up. Starting with the basics can help you get a handle on the types of ad options available.

Nintendo’s tips and tricks on creating an effective influencer program

Why work with influencers? Because we want to reach consumers where they are, speaking their language, and speaking from someone they trust,” says Katie Cornish.

Snapchat Stories home screen

Snapchat has built a huge following with teens and millennials -- reaching 41% of all 18- to 34-year-olds in the U.S. daily. And now, brands are eagerly jumping on board as well.

How social media can boost your link building

Explore why the relationship between social media and SEO is still so contentious, why social media matters to SEO and how to go about joining up these often seemingly disparate approaches.

Kroger talks brand strategy shifts

The Kroger Company’s Social Media Manager, Jorie Mark, explains how the emergency birth of a baby in one of their stores changed the way they managed their social media engagement and curation strategy.

As a small business, you may not be able to match the access to staff, time and resources that big brands enjoy, however, that doesn't mean you can't match the results. Email marketing is a powerful tool for businesses of all sizes.

Social media automation: Unlocking the power of IFTTT recipes

The use of IFTTT (If This Then That) recipes in the social media world has transformed how many marketers do business, the result of which has led to the brands at the center of these contracts being rather impressed

Blog lettering in front of a pen and notepad

When working with bloggers, PR professionals make several mistakes that may turn bloggers away and prevent long-term, mutually-beneficial relationships from forming.