SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.

Twitter logo

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers.

How brands can capitalize on the digital media migration

Media outlets are expected to be faster and share better quality content -- yet have less time or staff to do either. Communications teams can help.

Made in the USA

As the world’s largest market, China offers U.S. retailers lucrative opportunities to reach consumers who desire – and increasingly buy – products that are ‘Made in the USA’ through cross-border e-commerce.

Data on a computer screen

For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.

Personalization critical to driving customer loyalty

Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.

Shoppers at a supermarket

Here are a few of the major changes affecting the grocery industry, and some thoughts on how food marketers can respond to these changes.


Content is now critical for associations as they aim to capture the attention of busy professionals and keep them engaged and informed.


A study from Mediakix shows that we’re probably spending more time on social media than we think.

Chess game

It's no longer possible to not offend anyone.

Twitter screenshot

How a small business managed a Twitter firestorm after one of its Facebook ads inadvertently landed on a controversial site.


Most primary points of failure in B2B e-commerce can be avoided if they are recognized early enough.


Focus on outcomes, not activity, to achieve results from your marketing strategy.

Discover the eight true factors of influence that brands should consider before working with an influencer:

Idaho Potato Commission ad

Some of the most successful internet brands still spend the bulk of their ad budget on television.