SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Video, personalized emails, consumer content and other highly-engaging marketing tactics should be part of every business strategy -- no matter the size of the company.

As digital marketing becomes more sophisticated and pinpointed, marketers must know what messages to deliver and how to do it effectively.

Toshiba exec talks retail’s converging channels and today’s digital consumers
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In this Q&A, Toshiba exec Kirk Goldman talks about findings from new Toshiba research on today's consumers, technology in retail and unified commerce.

Promoting a branded podcast is all about optimization and engagement.

The much-anticipated deployment of 5G networks will be the driving force for the wireless industry, starting very soon. 5G networks will enable vastly improved download speeds, lower latency, and improved processing power.

Brands can extend their culture and authenticity into digital realms by incorporating it, consciously, into marketing strategy.

Seeing retail operations and the customer experience through retail’s digital transformation
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Retail is transforming, but are retailers ready? AT&T Business exec Phillip Hartfield talks about delivering on omnichannel experience and the role of evolving tech in retail in this Q&A.

Branded podcasts are a great way to engage with an audience and they do not need to cost a lot of money to launch or maintain.

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..

Predictive marketing utilizes segmentation, machine learning and automated triggers to send the most effective email content for each shopper to ultimately convert more sales.

How retailers can fill in the gaps of today’s customer experience

Consumers have a lot of demands in today's digital shopping environment, but sometimes meeting them is easier said than done. Where does that leave retailers? A new report from SmartBrief found out.

Understanding the consumer standpoint when it comes to data and privacy is vital bridging the consumer trust gap that currently exists.

Podcasting is seeing a resurgence due to listening through mobile devices and smart speakers. Brands can enter the market relatively inexpensively and should consider this engaging form of content marketing.

Blockchain holds a lot of potential for the online advertising industry and will lead to more secure, trustworthy transactions and engagements.