For marketers, the continued relevance of email is self-evident.
It’s ironic that these days while mapping is as easy as a tap on a mobile device, marketers cannot easily follow the consumer’s path to purchase.
A media mix is like laddering bonds.
The big news in social media this month was the debut of Instagram's Stories feature.
Use a "bucket strategy" to keep enough marketing cash on hand.
Journalists are often influencers on social platforms, and their roles fall into five distinct categories that are worth understanding and targeting.
A marketing strategy, like a diversified investment portfolio, must have a 360-degree approach.
Content specialist Liz Hester shares her recommendations for capitalizing on that engaging content and avoiding common pitfalls.
Video marketers can trigger emotional responses with storytelling.
Find out how creating and distributing original content plays into NRF's engagement with their members and the retailer industry as a whole.
More women are starting their own businesses, but female business owners still remain a rare breed.
View your marketing portfolio like your investment portfolio for greater diversification, lower risk and higher yields.
Facebook made a series of modifications to the desktop version of Pages. Here's a recap of the modifications made.
Evelyn Timson outlines the benefits and power of using animation to build a strong and enduring brand identity, on and offline.
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