SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
3 ways retailers should be utilizing Instagram, according to COO Marne Levine

Following NRF's Big Show, read about three important ways Instagram's COO says retailers should be using the social media platform.

I've learned more from music than any business book and here's why

The benefit of optimizing for voice search is that it will help you rank in text search results too

Building a strong marketing business means building strong leaders

Marketers must treat voice search as a conversation content is provided based on context

How distributed ledger technologies help fill critical gaps in IoT

As brands, agencies search for new models, here's evidence agile can work

Last year laid the foundation for great innovation in audio technology now

Looking back on an exciting year in digital media, we compiled a list of the top performing trends and innovations in digital marketing 2017.

Quality content will remain in focus, but what else can we expect for SEO trends in 2018?

Azoya graphic

Let’s compare Singles Day and Black Friday to spot emerging global retail trends.

How can you integrate social media into your event marketing strategy without spending all your time on it?


Twice as many consumers start product searches on Amazon than on Google, according to a BloomReach. Here's how to reach them.


As creative people, our voice is the one thing that gives us our edge. Here's how to keep it strong.


It didn’t take a bot for me to reach 2,000 followers -- just crafty work with filters, a handful of hashtags and friendly conversation.