SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Emojis are not just for expressing emotion. Here's how marketers can use them.

How Chevron leverages social media in a crisis

Chevron's Olivia Harting discusses how to prepare, what to do during, and how to learn from a crisis using social media.

Snapchat logo

Here are a few ways small businesses can start using Snapchat to support your social media marketing plan.

Stock exchange

Marketers must avoid “messaging drift” like investors should be watchful of “style shift” in their mutual fund managers.

Website ROI

The fact that so many potential clients ask about website ROI is proof that it needs to be met head on and handled pragmatically.

EBay's Tracy Baeckler

How eBay leverages Pinterest influencer content and promoted pins to drive traffic to eBay.

Digital governance

Within major organizations, there are often many different divisions and functional groups creating properties for web, social, and mobile. This creates the potential for problems.

stock exchange

Review sites attract shoppers seeking advice like investors seeking advice from online sources.

Black Friday & holiday shopping: 3 ways to optimize your site for mobile shopping

E-commerce companies and retailers must realize mobile capability is not just important to consumers -- it’s expected.

How Cargill became a global thought leadership from scratch

Cargill worked to become a thought leader in the field of food security by collecting data, curated existing conent and cultivated followers.

stock exchange

Gaining market intelligence about your social media followers is as important as gathering investment intelligence about your mutual fund managers.

Bumble isn't content with being a different type of dating site. It wants to be the place you go for connections of any type, even in business.

Email message

For marketers, the continued relevance of email is self-evident.

"Walk the walk" for a new path to purchase

It’s ironic that these days while mapping is as easy as a tap on a mobile device, marketers cannot easily follow the consumer’s path to purchase.