As Americans prepare to savor the year’s best holiday sales opportunities, an even bigger sales extravaganza just took place in China: Singles Day.

In order to get started on the right foot with your digital marketing endeavors, you’re going to write down your goal, choose a type of content to master, and pick one social media channel to promote your business.

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

Here are some ways retailers should consider creating more meaningful experiences for shoppers this holiday season.

Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.

Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.

Don’t get caught out by the quickly approaching Black Friday and Cyber Monday: Now's the time to start preparing your search network text ads.

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..

Content matters, and placing ads in trusted, brand-safe environments is essential to advertising effectiveness

Digital marketing continues to soar - so what can we expect next?