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Articles by Jo Hamilton

What should B2B marketers prioritize in 2023?

Report: How marketers can alleviate data privacy concerns

How AR improves brand connection with consumers

Why marketers need to ensure disability is part of the mix

4 ways marketers can prepare for 2023

How to build better relationships with influencers

Brands experiment with audio ad interactivity

Out-of-home advertising continues to make a comeback

Brands engage with gamers

Scholarships help brands reach Gen Z

How Instagram users interact and connect with brands

A marketer’s cheat sheet to back-to-school shoppers?

Retail media ad market poised for growth

How the NIL market is shaping up for brands, athletes

4 ways blockchain technology is transforming marketing

Out-of-home ads see a resurgence, blend with digital

Would a TikTok Music app disrupt music streaming?

Snapchat AR game tech offers marketing opportunities

Qonsent, Givsly blend cause marketing and data privacy

Virtual worlds give consumers a place to belong

Digital marketing skills are in demand

The state of Meta advertising and why Reels is one to watch

Where multicultural marketers can best engage audiences

“Gentleminions” trend shows the power of TikTok

Kantar: Southeast Asia winners reveal what makes digital ads effective

Why personalization is more important than ever for brands

Social marketing: How to reach your audience

Mobile data privacy concerns mount for marketers

How brands are marking Title IX turning 50

Do interest-based ads present a privacy problem?

Connections matter. What consumers want from brands

Metaverse spending will be too big to ignore

How does emerging tech fit into marketers’ budgets?

How Gen Z and millennials are driving creator economy growth

What marketers can learn from America’s most-loved brands

Gift card branding offers a marketing opportunity

Seventh Generation, TOMS top purposeful brands index

3 content marketing trends for marketers to watch

Travel marketing takes flight again

Sprite and M&M’s: How brands connect through music

Marketing automation to close in on $4.7B globally by 2028

What makes podcast ads good?

Going green becomes mainstream for brands

Instagram, Google and P&G: Brands embrace inclusion

Gartner: Marketing budgets up, focused on hybrid channels

What marketers need to know about the subscription economy

How marketers can work with diverse media suppliers

Marriott network avails first-party data

Advertising to Gen Z? Personalize it

Wedding travel spurs excitement, anxiety

PepsiCo, Pizza Hut team up on mobile game

Music enhances shopping experience

Podcasts are growing, even as Facebook draws back

Inflation is making purchases stressful, survey finds

Why Publicis Groupe bought Profitero

Lessons from Samsung’s ad controversy

41% of consumers want to shop in virtual worlds

What you need to know about the creator economy

Commerce media drives marketing growth

What if Elon Musk ditches Twitter advertising?

Roblox accused of “deceptive marketing”

Marketing tips from Meta’s community playbook

What marketers need to know about TikTok’s Interactive Add-Ons