SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.


Don’t get caught out by the quickly approaching Black Friday and Cyber Monday: Now's the time to start preparing your search network text ads.


Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..

Content matters, and placing ads in trusted, brand-safe environments is essential to advertising effectiveness

Digital marketing continues to soar - so what can we expect next?


Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer.

Shopping bag

The customer journey has become a critical focus for marketers, yet it has become more and more elusive.

Instagram and AI are among the hot topics being discussed at industry events this month.


Companies that ignore or do not measure analytics are quite literally throwing away valuable information that could help them become more successful.

Data word cloud

Not all data is the same. Here's why it's important for marketers to know the difference.


Is your business making these common data analysis mistakes?


How marketers can form effective partnerships with social influencers who have large followings.

Influencer collaboration

Take influencer marketing up a notch by co-creating products.

Quaker Oats

Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.


Is it really a good idea to create multiple Facebook pages for different locations of your brand?