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Marketing Strategy

It’s a generational thing

Is Generation Z the “golden child” of generations? SmartBrief looks at why brands are eagerly trying to cultivate a connection with this generation.

By Mike Driehorst 04/01/26

Recent articles

Marketing Strategy

Small businesses investing in marketing, despite uncertain economy

By Frank Vella 04/01/26

Digital Technology

AI brain fry: What marketers need to know

By Debra Andrews 03/30/26

Marketing Strategy

How tracking the wrong metrics leads to executive blind spots

By Mike Hakob 03/29/26

AI in Marketing

2026 will expose broken marketing workflows being masked by AI

By Christine Royston 03/26/26

Digital Technology

2026 Prediction: Programmatic will fade

By Angus Dowie 03/24/26

AI in Marketing

Insider’s view: One agency’s AI creativity manifesto

By Mike Driehorst 03/23/26

Public Relations

AI hasn’t killed earned media. It made it more valuable.

By Kathy Keadle 03/12/26

Marketing Strategy

What recession pop reveals about the psychology of nostalgia

By ​Mike Ford 03/09/26

Marketing Strategy

When one marketer isn’t enough: Rethinking the solo coordinator model

By Debra Andrews 03/03/26

Marketing Strategy

Performance marketing has a ceiling. Your brand is the way to break through it

By Alison Steinlauf Anziska 02/26/26

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