Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

What Denny's top marketer sees as the brand's "North Star"

7/24/2014

  • FastCoCreate

Frances Allen, chief brand officer at Denny's, says that establishing a distinct brand personality and ensuring that this pervades every touch point with consumers have been key to the success of its … Read More

Get ready for app-based enterprise networking

7/24/2014

  • Information-Age.com

Social-networking users are eager to engage via mobile, and that's reshaping not just commercial social networks but also the enterprise networking ecosystem, writes Chloe Green. "[T]his has made soci… Read More