Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Upworthy focuses on strategy alignment with brands



Native advertising for Upworthy involves determining which parts of a brand's mission are best suited for its platform, then fusing its editorial style, said James Marcus, Upworthy's chief revenue off… Read More

Instagram snaps are boon for marketers


  • Fast Company online

More brands are using photos taken by Instagram users in marketing as a cheap way to make content more authentic and engaging. Snapwire is a stock-photo alternative that facilitates that process by co… Read More