Lead Editor: Susan Rush
Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.
At first glance, marketing to baby boomers may look a lot like marketing to millennials: Honesty, transparency and personality are important, and the sales process should be easy and secure. The baby Read More
- SmartBrief/SmartBlog on Social Media
Social media analysts shouldn't be number-crunching automatons, says Jim Sterne of eMetrics Summit. It's important to hire analysts who can handle the quantitative side, but you also need people who c Read More
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