Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Marketers discuss methods for reaching baby boomers



At first glance, marketing to baby boomers may look a lot like marketing to millennials: Honesty, transparency and personality are important, and the sales process should be easy and secure. The baby … Read More

Hiring a social analyst? Pick someone with a human side


  • SmartBrief/SmartBlog on Social Media

Social media analysts shouldn't be number-crunching automatons, says Jim Sterne of eMetrics Summit. It's important to hire analysts who can handle the quantitative side, but you also need people who c… Read More