Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Social tools can help retailers lure shoppers

5/21/2013

  • SmartBrief/SmartBlog on Social Media

Customers use social media to research products and to brag about their purchases, and retailers can leverage both phenomena to their advantage, Cynthia Sassi writes. Try touting new products, special… Read More

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