Lead Editor: Susan Rush
Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.
- iMedia Connection
Beware of getting too exact with targeted content -- brands risk having messages become too fragmented when they try to reach multiple audience segments at once, writes Michael Caccavale, CEO of Plur Read More
- SmartBrief/SmartBlog on Social Media
Brands need to think globally to appeal to tech-savvy young consumers, Jamie Gutfreund writes. "[M]illennials want marketers to move away from multicultural marketing and lean toward a new omnicultura Read More
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