Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Bud Light's "Whatever, USA" takeover is a go in Colo.

8/29/2014

  • Advertising Age (free access for SmartBrief readers)

Bud Light's plan to take over Crested Butte, Colo., as part of its summerlong "Whatever, USA" campaign is back on track after the brewer upped its donation to the town to win approval. Some residents … Read More

How to turn social analytics into action

8/29/2014

  • eConsultancy.com

Twitter and Pinterest have broadened access to their social analytics tools, and that's good news for brands, writes Simon Penson. Using social data can help you pick the best day to tweet, the ideal … Read More