Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

How should you approach social media measurement?



Social media analytics should be used to make concrete decisions about future plans, but make sure you understand the context of the data first, experts say. Also, while it's OK to track vanity metric… Read More

King Tut wasn't much of a looker, scientists say


  • Huffington Post, The

A "virtual autopsy" indicates that the Egyptian pharaoh Tutankhamun had round hips, a dramatic overbite and a club foot -- a far cry from the handsome ruler depicted in his famous golden funeral mask. Read More