Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Outlet stores are a perfect fit for some customers


  • HBS Working Knowledge

Outlet stores are no longer just a place to dump old or irregular clothing, but a strategy unto themselves. Why? Because customers tend to be divided into two camps: those primarily interested in the … Read More

Appsfire establishes itself with big-name publishers


  • TechCrunch
  • Rude Baguette (France)
  • Moby Affiliates (U.K.)

Ad tech startup Appsfire recently announced partnerships with big-name publishers such as Opera Media Works, Cheetah Mobile and Zeptolab, flexing its industry muscle as a leading alternative native ad… Read More