Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Don't let hypertargeting lead you away from the core brand


  • iMedia Connection

Beware of getting too exact with targeted content -- brands risk having messages become too fragmented when they try to reach multiple audience segments at once, writes Michael Caccavale, CEO of Plur… Read More

The rise of "omnicultural marketing"


  • SmartBrief/SmartBlog on Social Media

Brands need to think globally to appeal to tech-savvy young consumers, Jamie Gutfreund writes. "[M]illennials want marketers to move away from multicultural marketing and lean toward a new omnicultura… Read More