Lead Editor: Susan Rush

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POM has 2 court dates in label-related cases


  • Wall Street Journal (tiered subscription model), The

Juice brand POM Wonderful heads to the Supreme Court today in its case against Coca-Cola for how the soft drink company branded a competing juice beverage. Separately, POM will face the Federal Trade … Read More

3 ways to test the usability of your website



There are a number of easy ways to gather user feedback on a website design, starting with experience testing, which involves asking participants the same question at several different times of day to… Read More