Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Report: Programmatic video gaining traction with marketers


  • eMarketer

Programmatic video is rapidly gaining traction, according to an eMarketer report. It cites IAB statistics that show agencies and marketers invested more than 33% of their ad spending on digital video … Read More

Dollar General ups the ante in Family Dollar quest


  • Wall Street Journal (tiered subscription model), The
  • New York Times (tiered subscription model), The

Dollar General has raised its bid to buy rival Family Dollar to $9.1 billion, offered to close up to 1,500 stores to win regulatory approval and promised to pay $500 million if antitrust regulators ki… Read More