Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Top CMOs are relying on digital execs to stay up to speed

7/29/2014

  • Adweek

Two heads are better than one at brands such as GE, Taco Bell and Levi's, where chief marketers are collaborating with digital/social media executives to achieve their goals. Among the pairings highli… Read More

Uber, Airbnb take aim at business customers

7/29/2014

  • Wall Street Journal (tiered subscription model), The
  • Bloomberg
  • New York Times (tiered subscription model), The

Uber and Airbnb have announced versions of their core applications focused at business travelers. The potentially lucrative market could heighten regulatory and safety concerns about the companies' of… Read More