Lead Editor: Susan Rush
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Customer data is the "the single most important asset" available to chief marketing officers, who in turn "should be taking a much more active role" in making sure it remains secure, says Dell CMO Kar Read More
- Marketing Land
Forrester Research analyst Sheryl Pattek says that for the foreseeable future, "the most successful enterprises" will need to turn their focus to "systematically [serving] their customers." Technologi Read More
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