Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

A-B InBev says it is "disappointed" in the NFL

9/17/2014

  • Advertising Age (free access for SmartBrief readers)

Anheuser-Busch InBev, a major NFL sponsor, has issued a statement expressing disappointment and concern over the league's handling of recent events, including domestic-violence and child-abuse charges… Read More

What independent programmatic measurement looks like

9/16/2014

  • Advertising Age (free access for SmartBrief readers)

Brand marketers need to independently measure their programmatic ad buys, and any system they develop must be more reliable than the programmatic algorithms they're using before the purchase. A progra… Read More