Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

AT&T, Verizon spent nearly $900M combined on TV ads in year's first half


  • Wall Street Journal (tiered subscription model), The

The wireless industry spent $1.77 billion on national TV spots in the first half of this year, and nearly half of that came from AT&T and Verizon, according to iSpot data. AT&T's $480.2 million covere… Read More

Analysis: Social strategy requires diving in


  • MIT Sloan Management Review online

The Latin phrase solvitur ambulando -- "it is solved by walking" -- is key to social media strategy, Gerald Kane writes. "Only by doing and experimenting will leaders fully recognize the transformatio… Read More