Lead Editor: Susan Rush

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Expert: Engage millennials by recognizing their "limitless possibilities" mindset


  • Forbes

Marketers covet millennials but continue to misunderstand them because they approach adulthood in a different manner and view life as having "limitless possibilities," says Katie Elfering, a CEB Icono… Read More

3 ways to test the usability of your website



There are a number of easy ways to gather user feedback on a website design, starting with experience testing, which involves asking participants the same question at several different times of day to… Read More