Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Outreach is key to training next generation of marketers


  • iMedia Connection

Industry leaders must work on both a national and local level to educate "the next generation" of the marketing workforce, writes Denise Zimmerman, president and chief strategy officer at NetPlus. Mar… Read More

Analysis: McDonald's social campaign may backfire


  • Motley Fool, The

McDonald's is using social media to take on criticism of its food production, but it may not be a smart strategy, Leo Sun writes. "This half-baked idea simply magnifies the controversies of the past w… Read More