Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Kellogg updates its marketing amid cereal woes

8/1/2014

  • Advertising Age (free access for SmartBrief readers)

Lackluster quarterly results in its morning-foods business is prompting Kellogg to update marketing for Special K, moving from a weight-loss theme to one based on nutrition. The company is also trying… Read More

Why brands should join the dark side

8/1/2014

  • BizReport

It's time for brands to embrace and learn to monitor "dark social," or sharing beyond the major social networks, says Rebecca Watson. Tools that automatically monitor copy-pasted text and images can h… Read More