Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Why marketing departments need more salespeople

8/21/2014

  • iMedia Connection

With online influencers playing an increasingly important role in many marketing plans, employees with traditional sales skills will be a must-have for marketing departments, writes Benjamin Taylor of… Read More

Uber will allow other brands to link with its service

8/21/2014

  • Bloomberg Businessweek
  • TechCrunch

Uber has launched a software platform that will allow companies including Starbucks, United Airlines and OpenTable to tap into its service and easily hook up their online customers with Uber rides. Th… Read More