Lead Editor: Susan Rush
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- Wharton Magazine online
Developing a closer alliance with chief financial officers begins with learning to speak their language, being specific about the financial impact of marketing initiatives, and knowing how to account Read More
- Fast Company online
Social media generates 25 billion brand impressions a year, but research indicates that offline person-to-person interactions account for 30 times that number, Gabrey Means and Cassie Hughes write. "T Read More
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