Lead Editor: Susan Rush
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- Advertising Age (free access for SmartBrief readers)
Brand marketers need to independently measure their programmatic ad buys, and any system they develop must be more reliable than the programmatic algorithms they're using before the purchase. A progra Read More
- SmartBrief/SmartBlog on Social Media
Social content relies on the authority, credibility and notability of the writer, says Anita Malik of ClearVoice. "By identifying writers who produce shareable, trending content, brands or publishers Read More
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