Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Expert: Engage millennials by recognizing their "limitless possibilities" mindset

4/18/2014

  • Forbes

Marketers covet millennials but continue to misunderstand them because they approach adulthood in a different manner and view life as having "limitless possibilities," says Katie Elfering, a CEB Icono… Read More

3 ways to test the usability of your website

4/18/2014

  • WebDesignerDepot.com

There are a number of easy ways to gather user feedback on a website design, starting with experience testing, which involves asking participants the same question at several different times of day to… Read More