Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Think outside the box to build a team with tech skills


  • VentureBeat

It may be too difficult to find one employment candidate with skills in business, analytics, technology and storytelling, so consider assembling a team that encompasses all those skills, says Erica Se… Read More

The geniuses behind the pumpkin spice latte


  • Vox

The pumpkin-spice craze has been fueled largely by the seasonal latte offering at Starbucks, but the real masterminds behind the trend were researchers at McCormick, whose flavor-trend forecasts help … Read More