Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

AT&T, Verizon spent nearly $900M combined on TV ads in year's first half

8/1/2014

  • Wall Street Journal (tiered subscription model), The

The wireless industry spent $1.77 billion on national TV spots in the first half of this year, and nearly half of that came from AT&T and Verizon, according to iSpot data. AT&T's $480.2 million covere… Read More

Target taps PepsiCo exec as new CEO

8/1/2014

  • Star Tribune (Minneapolis-St. Paul, Minn.)
  • CNBC
  • Wall Street Journal (tiered subscription model), The

PepsiCo Americas Foods CEO Brian Cornell will take over the reins at Target, the company announced Thursday. Cornell has also been CEO at Sam's Club, which is part of Wal-Mart, and has experience at g… Read More