Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Early adopters hint at promise of marketing beacons


  • Harvard Business Review online/HBR Blog Network

Hudson's Bay, Hillshire Brands and Simon Malls are some of the early adopters of beacon-based marketing, which allows for seamless message delivery to smartphones in a certain area. Hudson's Bay recen… Read More

Peer reviews via social key in back-to-school shopping


  • SmartBrief/SmartBlog on Social Media

The majority of back-to-school shoppers say they will turn to social media for tips on what to buy, and 56% will use Pinterest for suggestions, according to a Crowdtap survey featured in this infograp… Read More