Lead Editor: Susan Rush
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- MediaPost Communications
Vivint Chief Marketing Officer Jeff Lyman, formerly of Nike, sees a few similarities between his time at the athletic-apparel giant and his current role at a home-automation company. "A lot of Nike's Read More
- B2C Marketing Insider
Social media analytics tools can help businesses go beyond simple metrics such as number of followers and "likes" to better locate their target audiences and quickly locate unhappy customers, writes R Read More
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