Lead Editor: Susan Rush

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Why marketers' shift to mobile needs to be more drastic


  • Advertising Age (free access for SmartBrief readers)

Brand marketers have paid lip service to "mobile-first" strategies, but it hasn't shown up in budgets or program structures, writes Brian Solis of Altimeter Group. In the meantime, mobile has only gro… Read More

Don't ignore your engagement metrics


  • Marketing Land

Engagement metrics won't tell you everything you need to know about a brand's performance, but you shouldn't ignore them, Mark Traphagen writes. Consider it a starting point, then delve into patterns … Read More

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