Lead Editor: Susan Rush
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- Advertising Age (free access for SmartBrief readers)
Brand marketers have paid lip service to "mobile-first" strategies, but it hasn't shown up in budgets or program structures, writes Brian Solis of Altimeter Group. In the meantime, mobile has only gro Read More
- Marketing Land
Engagement metrics won't tell you everything you need to know about a brand's performance, but you shouldn't ignore them, Mark Traphagen writes. Consider it a starting point, then delve into patterns Read More
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