Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Understanding the limits of data-based foresight


  • iMedia Connection

Beware of relying solely on data when shaping a strategy, as it doesn't always provide foolproof predictions of audience response to marketing efforts, writes Shawn Aguilar, digital marketing manager … Read More

Social media users can't get no satisfaction


  • InformationWeek

Social networks are among the worst companies around when it comes to user satisfaction, according to the American Customer Satisfaction Index. "It's rare to see strong growth in an industry with such… Read More