Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

IAB report explains why the world's best ads work


  • Business Insider

The IAB has released its first-ever "What Works & Why: IAB Global Insight Report," which features 18 of the most influential digital ads from around the globe. The IAB researched ads in 43 countries, … Read More

Marketers learn from users as they explore mobile


  • SmartBrief/SmartBlog on Social Media

Listening to consumer feedback helped Kimberly-Clark improve its Pull-Ups Time to Potty mobile application and win more users, Organic's Dwayne Raupp said at the Mobile Marketing Association's SM2 co… Read More