Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

AARP urges brands to focus on aging baby boomers


  • New York Times (tiered subscription model), The

AARP's "Boomers @50+" campaign celebrates the coming of baby boomers into their 50s and tells brands to target this affluent group that has more tech savvy than prior generations and is more willing t… Read More

Women gain ground in the world of food retail


  • SmartBrief/SmartBlog on Food & Beverage

Today's business world is more collaborative and focused on partnerships and networking, key skills women bring to the table, says Food Marketing Institute President and CEO Leslie Sarasin. Female lea… Read More