Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

How to develop a stronger CMO-CFO relationship

7/30/2014

  • Wharton Magazine online

Developing a closer alliance with chief financial officers begins with learning to speak their language, being specific about the financial impact of marketing initiatives, and knowing how to account … Read More

Don't forget about offline word-of-mouth

7/30/2014

  • Fast Company online

Social media generates 25 billion brand impressions a year, but research indicates that offline person-to-person interactions account for 30 times that number, Gabrey Means and Cassie Hughes write. "T… Read More