Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Dell exec: CMOs should play "active role" in protecting data

8/22/2014

  • Fortune

Customer data is the "the single most important asset" available to chief marketing officers, who in turn "should be taking a much more active role" in making sure it remains secure, says Dell CMO Kar… Read More

Analyst: Companies must "systematically serve their customers"

8/22/2014

  • Marketing Land

Forrester Research analyst Sheryl Pattek says that for the foreseeable future, "the most successful enterprises" will need to turn their focus to "systematically [serving] their customers." Technologi… Read More