Lead Editor: Susan Rush

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Bud Light's "Whatever, USA" takeover is a go in Colo.


  • Advertising Age (free access for SmartBrief readers)

Bud Light's plan to take over Crested Butte, Colo., as part of its summerlong "Whatever, USA" campaign is back on track after the brewer upped its donation to the town to win approval. Some residents … Read More

How to turn social analytics into action



Twitter and Pinterest have broadened access to their social analytics tools, and that's good news for brands, writes Simon Penson. Using social data can help you pick the best day to tweet, the ideal … Read More