Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Will virtual reality become a powerful tool for brands?

7/28/2014

  • Advertising Age (free access for SmartBrief readers)

Given the growing affordability of virtual reality headsets, advertisers including Coca-Cola, HBO and Nissan are amping up their efforts to use VR to build branded experiences. But some advertisers sa… Read More

Why Facebook is wooing small businesses

7/28/2014

  • Miami Herald (tiered subscription model), The

Facebook is getting serious about winning over small and medium-sized businesses, says Dan Levy, the social network's global director of small business. A council of SMB owners has been advising Faceb… Read More