Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

How to keep brand-expansion goals realistic

11/26/2014

  • Branding Strategy Insider

Brand expansion plans can be counterproductive if companies set goals that are lofty but not necessarily feasible, writes Mark Di Somma. Among the things marketers should consider are distribution lim… Read More

Helium, the unsung hero of Thanksgiving

11/26/2014

  • New York Post

It wouldn't be Thanksgiving without turkey, pumpkin pie or helium, the gas used to keep floats aloft during the Macy's Thanksgiving Day parade. The floats use enough helium to inflate more than 600,00… Read More

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