Lead Editor: Susan Rush
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- iMedia Connection
Beware of relying solely on data when shaping a strategy, as it doesn't always provide foolproof predictions of audience response to marketing efforts, writes Shawn Aguilar, digital marketing manager Read More
Social networks are among the worst companies around when it comes to user satisfaction, according to the American Customer Satisfaction Index. "It's rare to see strong growth in an industry with such Read More
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