Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Gap ads from W+K, Sofia Coppola are "endearingly weird"

10/30/2014

  • Adweek

The Gap has released a set of "endearingly weird" ads from Wieden + Kennedy in New York and director Sofia Coppola, Tim Nudd writes. The spots are "more about momentary glimpses into the charms and fo… Read More

Microsoft looks to gain a foothold in the wearables market

10/30/2014

  • New York Times (tiered subscription model), The
  • Bloomberg
  • V3.co.uk (U.K.)

Microsoft is looking to leverage its position in the PC industry into a leadership position in the emerging wearables and Internet of Things markets with a new device designed to track and analyze use… Read More