Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Don't let hypertargeting lead you away from the core brand

10/22/2014

  • iMedia Connection

Beware of getting too exact with targeted content -- brands risk having messages become too fragmented when they try to reach multiple audience segments at once, writes Michael Caccavale, CEO of Plur… Read More

The rise of "omnicultural marketing"

10/22/2014

  • SmartBrief/SmartBlog on Social Media

Brands need to think globally to appeal to tech-savvy young consumers, Jamie Gutfreund writes. "[M]illennials want marketers to move away from multicultural marketing and lean toward a new omnicultura… Read More