Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

What independent programmatic measurement looks like

9/16/2014

  • Advertising Age (free access for SmartBrief readers)

Brand marketers need to independently measure their programmatic ad buys, and any system they develop must be more reliable than the programmatic algorithms they're using before the purchase. A progra… Read More

Find the best writer for your social content

9/16/2014

  • SmartBrief/SmartBlog on Social Media

Social content relies on the authority, credibility and notability of the writer, says Anita Malik of ClearVoice. "By identifying writers who produce shareable, trending content, brands or publishers … Read More