Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Marketers discuss methods for reaching baby boomers

9/18/2014

  • CIO.com

At first glance, marketing to baby boomers may look a lot like marketing to millennials: Honesty, transparency and personality are important, and the sales process should be easy and secure. The baby … Read More

Hiring a social analyst? Pick someone with a human side

9/18/2014

  • SmartBrief/SmartBlog on Social Media

Social media analysts shouldn't be number-crunching automatons, says Jim Sterne of eMetrics Summit. It's important to hire analysts who can handle the quantitative side, but you also need people who c… Read More