Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Upworthy focuses on strategy alignment with brands

7/10/2014

  • Digiday.com

Native advertising for Upworthy involves determining which parts of a brand's mission are best suited for its platform, then fusing its editorial style, said James Marcus, Upworthy's chief revenue off… Read More

Instagram snaps are boon for marketers

7/10/2014

  • Fast Company online

More brands are using photos taken by Instagram users in marketing as a cheap way to make content more authentic and engaging. Snapwire is a stock-photo alternative that facilitates that process by co… Read More