Lead Editor: Susan Rush

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How to keep brand-expansion goals realistic


  • Branding Strategy Insider

Brand expansion plans can be counterproductive if companies set goals that are lofty but not necessarily feasible, writes Mark Di Somma. Among the things marketers should consider are distribution lim… Read More

Helium, the unsung hero of Thanksgiving


  • New York Post

It wouldn't be Thanksgiving without turkey, pumpkin pie or helium, the gas used to keep floats aloft during the Macy's Thanksgiving Day parade. The floats use enough helium to inflate more than 600,00… Read More

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