Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Why marketers' shift to mobile needs to be more drastic

1/26/2015

  • Advertising Age (free access for SmartBrief readers)

Brand marketers have paid lip service to "mobile-first" strategies, but it hasn't shown up in budgets or program structures, writes Brian Solis of Altimeter Group. In the meantime, mobile has only gro… Read More

Don't ignore your engagement metrics

1/26/2015

  • Marketing Land

Engagement metrics won't tell you everything you need to know about a brand's performance, but you shouldn't ignore them, Mark Traphagen writes. Consider it a starting point, then delve into patterns … Read More

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