Media

Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

ANA: Advertisers need to play a role in fixing ad fraud

8/27/2014

  • CMO.com

The ANA has partnered with White Ops to study online traffic fraud and its effect on the industry as part of plan to get advertisers more involved in the fight against ad fraud. Agencies, publishers a… Read More

Why paid ads beat organic outreach on Facebook

8/27/2014

  • SmartBrief/SmartBlog on Social Media

The return on investment for organic outreach efforts on Facebook is trending toward zero, making it imperative that brands develop effective paid-media strategies, Phil Penton writes. "Now is the tim… Read More