Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

McDonald's may take its custom toppings test nationwide


  • Bloomberg

McDonald's is considering expanding its build-your-own-burger experiment, which provides customers with touch-screens on which they can select burger ingredients such as jalapeƱos and tortilla strips… Read More

Would-be branded handles are in use by regular Twitter users


  • Adweek/AdFreak blog

A surprising number of marketers failed to lock down their brands' names on Twitter before they were claimed by other users. Handles including @Lego, @Advil, @Kraft and @JohnnieWalker are all used by … Read More