Lead Editor: Susan Rush

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Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Scripps, Journal to merge broadcast holdings, spin off newspapers


  • Milwaukee Journal Sentinel (tiered subscription model)

E.W. Scripps Co. and Journal Communications have agreed to combine their broadcast assets and create a separate, publicly traded company for their newspapers. Scripps will now have control over 34 TV … Read More

Analysis: Social strategy requires diving in


  • MIT Sloan Management Review online

The Latin phrase solvitur ambulando -- "it is solved by walking" -- is key to social media strategy, Gerald Kane writes. "Only by doing and experimenting will leaders fully recognize the transformatio… Read More