Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

Ditch the Web benchmarks that don't matter anymore


  • Re/code

Site rankings, keyword-heavy content posted merely for the sake of having new content, and link exchanges that encourage users to navigate away from a site are some of the long obsolete tactics that m… Read More

Analysts: Enterprise social tools aren't delivering


  • Wall Street Journal (tiered subscription model), The

Growth in enterprise social networks has slumped as social tools get integrated in larger systems and the need for dedicated social programs declines, analysts say. "The growth of the enterprise socia… Read More