Lead Editor: Susan Rush

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Dell exec: CMOs should play "active role" in protecting data


  • Fortune

Customer data is the "the single most important asset" available to chief marketing officers, who in turn "should be taking a much more active role" in making sure it remains secure, says Dell CMO Kar… Read More

Analyst: Companies must "systematically serve their customers"


  • Marketing Land

Forrester Research analyst Sheryl Pattek says that for the foreseeable future, "the most successful enterprises" will need to turn their focus to "systematically [serving] their customers." Technologi… Read More