Lead Editor: Susan Rush

About This Industry

Few industries are changing as fast as the world of media -- so don't get left behind. SmartBrief keeps you in-the-know with daily updates on marketing, mobile, social media, digital content, Web development and more.

David Fincher is behind a series of black-and-white Gap ads


  • Mashable

The Gap has introduced several new video ads from David Fincher, the Oscar-nominated director behind "The Social Network" and "The Curious Case of Benjamin Button." The ads "strive to be enigmatic," w… Read More

How to turn social analytics into action



Twitter and Pinterest have broadened access to their social analytics tools, and that's good news for brands, writes Simon Penson. Using social data can help you pick the best day to tweet, the ideal … Read More