SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Ad fraud is becoming increasingly pervasive in mobile advertising -- a critical channel for advertisers in 2018 -- and it’s not just growing, it’s evolving too.

Social media is a powerful, fighting force in the world of digital advertising and marketers must stay alert to the coming changes on the horizon and make the necessary adjustments to stay relevant.

Modern marketers need carefully considered strategies and data, not just tools and technology, to implement successful digital marketing.

Where do segmentation clusters fit in in the new world order of micro-audience targeting?

Rethinking retail ahead of the holiday shopping season
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In this interview, Toshiba exec Fredrik Carlegren talks about brand authenticity, bringing tech into stores and new consumer research ahead of the holidays.

The power of choice: How businesses can prioritize channels to build relationships with consumers
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In this interview, Facebook exec Michelle Bonner Techel talks about the challenges businesses face in today's omnichannel world, and how they can deliver on consumer demands.

Just like going outside to kick around the soccer ball with friends, Gen Z now hops on a gaming device to compete and connect with friends playing games like Grand Theft Auto Online, Fortnite and Clash Royale, or watch professional gamers and streamers.

With the loss of big in-store player Toys R Us, and more of a digital reliance, here are the trends to expect in retail this holiday season.

A quarter of all holiday shipping is now taking place in November before Black Friday.

For data to provide real value, it needs to be on-demand and fresh, and enable accurate decision-making.

This will be the year of the holiday marketing video.

People are growing increasingly accustomed to seeing digital ads for items that appeal to them, to the point where some people are even starting to feel frustrated if an ad doesn’t apply to them. That is evidence of the power and value of programmatic.

The fact is, loyalty has no rules; it only has leaders and followers. And followers will always be two steps behind.

Calling all small businesses: The advantages of cloud-based voice-over-IP
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The combination of cloud computing and ubiquitous internet has become the great equalizer in business, and cloud-based telephony can be a game-changer for small businesses. Find out how SMBs can take advantage of cloud-based VoIP technology.

The so-called duopoly is a lazy narrative that describes a narrow and outdated snapshot of ad tech, circa 2015. The reality is that the idea of a duopoly faces three systemic challenges that aren’t going away.