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Marketing Strategy

Marketing Strategy

How LinkedIn bounced back after being hacked

LinkedIn relies heavily on users trusting it with crucial data. So how did LinkedIn respond to more than 6 million passwords being compromised? Sentiment analysis suggests it did quite well. Being honest, clear and proactive in its crisis response...

By Murray Newlands 05/26/16

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Marketing Strategy

How Google used a demo video to get people talking about Google Input Method

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Marketing Strategy

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Marketing Strategy

What Jack Daniel’s can teach you about the value of closely monitoring your brand

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Marketing Strategy

How to capitalize on a major event like the Olympics — without being an official sponsor

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Marketing Strategy

How the right question can help you break out of a blogging rut

By Jesse Stanchak 05/26/16

Marketing Strategy

Protecting your brand image: What you can learn from the mistakes of Chick-fil-A and Papa John’s

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Marketing Strategy

Progressive Insurance case study: How not to handle a PR crisis

By Murray Newlands 05/26/16

Marketing Strategy

4 ways to stand out from the crowd on Twitter

By Becky Robinson 05/26/16

Marketing Strategy

How Nestlé’s GMO debacle makes the case for corporate transparency

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Marketing Strategy

What you can learn about making an announcement from the marketing geniuses at Apple

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