Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Nokia faces strong competition in UAE

7/22/2014

  • ZDNet

Nokia maintains a lead in mobile phone sales in the United Arab Emirates, but that status is increasingly challenged by smartphones from Samsung and Apple, according to official data. Nokia's declinin… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Report: Collaboration between CMOs and CIOs has improved

7/23/2014

  • ChainStoreAge.com

Digital projects are driving more overlap between chief marketing and chief information officers with 43% of CMOs and 50% of CIOs saying collaboration has improved over the past year, according to an … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Why Xbox is ditching original content in favor of gaming

7/23/2014

  • Wall Street Journal (tiered subscription model), The

Microsoft's move to shutter its Xbox original content unit is an admission that its marketing of the Xbox One as a media device has largely failed, according to this analysis. Xbox One sales have lagg… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Millennials and the future of food shopping

7/23/2014

  • SmartBrief/SmartBlog on Food & Beverage

Millennials are much like the young versions of previous generations, except they grew up in a digital age and lived through the Great Recession, circumstances that affect the way they shop, Hartman G… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Apple Passbook tops survey on frequent digital wallet use

7/23/2014

  • MobileCommerceDaily.com

Apple's Passbook leads the way among mobile wallets in terms of weekly usage, according to a study by Thrive Analytics. "If Apple were to extend its capabilities, it could become the big player to pie… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Developers can zero in on distinct devices with Facebook offering

7/22/2014

  • TheNextWeb.com

Developers and advertisers have the ability to home in on specific mobile devices and operating systems with a new Facebook tool. The option may prove particularly useful to application developers loo… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Social media users can't get no satisfaction

7/23/2014

  • InformationWeek

Social networks are among the worst companies around when it comes to user satisfaction, according to the American Customer Satisfaction Index. "It's rare to see strong growth in an industry with such… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Responsive design shouldn't be the only mobile focus

7/23/2014

  • SmashingMagazine.com

Designers who build a responsive site but make no further improvements for mobile support could be losing visitors, writes Maximiliano Firtman. Loading times are the key concern, and Firtman suggests … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Survey: Patients lean on WOMM when picking doctor

7/22/2014

  • Guardian Liberty Voice (Las Vegas)

Data from the Associated Press-NORC Center for Public Affairs Research show that consumers prefer to choose a doctor based on the opinions of family and friends 60% of the time. Meanwhile, 22% of peop… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Understanding the limits of data-based foresight

7/23/2014

  • iMedia Connection

Beware of relying solely on data when shaping a strategy, as it doesn't always provide foolproof predictions of audience response to marketing efforts, writes Shawn Aguilar, digital marketing manager … Read More