Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Expedia U.K. sees value in e-mail, mobile marketing

7/8/2014

  • MediaPost Communications

Expedia U.K. & Ireland acknowledges the importance of social media but still relies heavily on e-mail marketing, with an e-mail list that remains much larger than Expedia U.K.'s following on social me… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to survive disruption

7/10/2014

  • Irving Wladawsky-Berger blog

"Disruption" remains a critical concept for companies despite the public debate of late, argues Irving Wladawsky-Berger. Companies must ask tough questions about their and their competitors' shifting … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Meet the firm behind most of TV's closed captioning

7/9/2014

The company behind most closed captioning on TV is the Virginia-based National Captioning Institute, which uses courtroom-style stenographers to transcribe everything from drama series to live sports.… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Kroger continues price cuts with Ky. division

7/10/2014

  • Lexington Herald-Leader (Ky.)

Kroger's Louisville, Ky., division has cut prices on almost 10,000 commonly bought products, including lettuce, dog food, coffee and laundry detergent. The move is part of an effort started last month… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Nielsen tempers expectations for upcoming mobile TV data

7/9/2014

  • Adweek

Nielsen will make its first set of smartphone TV viewing data available for the upcoming fall TV season, but it is warning that the bump to overall ratings will be small at first. The data collected w… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Verizon details government requests for user data

7/9/2014

  • Reuters

Verizon reported Tuesday that it received 150,000 requests from the U.S. government about customer data during the first half of this year. Nearly half of those were subpoenas, and there were 37,000 c… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Instagram snaps are boon for marketers

7/10/2014

  • Fast Company online

More brands are using photos taken by Instagram users in marketing as a cheap way to make content more authentic and engaging. Snapwire is a stock-photo alternative that facilitates that process by co… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to use color to improve site conversions

7/9/2014

  • ClickZ

Color can alter the emotional connection consumers make with brands and websites and, if used correctly, improve conversion rates. Aggressive red has been shown to make people more willing to pay for … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Braff uses unique approach for grass-roots movie buzz

7/8/2014

  • Los Angeles Times (tiered subscription model)

A film funded with about $3.1 million raised via Kickstarter is banking on backers to help sell tickets. Actor and director Zach Braff is traveling nationwide and abroad to meet with supporters of "Wi… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Upworthy focuses on strategy alignment with brands

7/10/2014

  • Digiday.com

Native advertising for Upworthy involves determining which parts of a brand's mission are best suited for its platform, then fusing its editorial style, said James Marcus, Upworthy's chief revenue off… Read More