Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Tigo enhances mobile money service in Tanzania

9/16/2014

  • Reuters

Interest payments are the consumer enticement for Tigo's new mobile money offering in Tanzania. Tigo says the payment service works well with the mobile money transfers it began offering earlier this … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

CEOs begin paying attention to B2B marketers

9/18/2014

  • Sales Benchmark Index

Business-to-business operations continue to put more pressure on chief marketing officers, and new research is showing an increase in CEO attention to marketing, writes Vince Koehler. "Some CEOs are r… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

FCC chair: 4 Mbps is "not enough" for today's technology

9/18/2014

  • Ars Technica

The Federal Communications Commission by the end of 2014 aims to raise the minimum broadband speed for providers seeking an infrastructure subsidy from the federal Connect America Fund from 4 Mbps to … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

How Sanderson Farms adapts in the changing poultry industry

9/18/2014

  • FoodBusinessNews.net (free registration)

The poultry industry has changed significantly over the three generations of leadership at Sanderson Farms, but adapting to increased demand, new technology and diverse, emerging markets has resulted … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

FTC steps up enforcement of children's privacy law

9/18/2014

  • VentureBeat

Yelp and TinyCo are among the first to face lawsuits from the Federal Trade Commission for alleged violations of children's privacy law, but the agency is expected to step up enforcement. "There's ver… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Feed.fm boosts music festival's app engagement

9/18/2014

  • Mobile Marketer

A concert-based soundtrack from Feed.fm boosted user engagement on the Lockn' Music Festival's mobile application, with users spending an average of 20 minutes in the app. In addition to music, the ap… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Hiring a social analyst? Pick someone with a human side

9/18/2014

  • SmartBrief/SmartBlog on Social Media

Social media analysts shouldn't be number-crunching automatons, says Jim Sterne of eMetrics Summit. It's important to hire analysts who can handle the quantitative side, but you also need people who c… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to prepare a site for traffic spikes

9/18/2014

  • InformationWeek

A surge in traffic on Black Friday or other major sales holidays can crash a website, leading to a costly design failure, writes Joe Masters Emison. He recommends that designers prepare for such days … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Businesses offer discounts for consumer buzz

9/16/2014

  • MSN Money

The offer of discounts to consumers who refer friends or family takes a new dimension when it is linked to online media. More businesses are seeking out social media as a forum to encourage customers … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Marketers discuss methods for reaching baby boomers

9/18/2014

  • CIO.com

At first glance, marketing to baby boomers may look a lot like marketing to millennials: Honesty, transparency and personality are important, and the sales process should be easy and secure. The baby … Read More