Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Rhapsody expands in Latin America, Europe through carriers

7/29/2014

  • TheNextWeb.com

Pioneering music-streaming service Rhapsody says it has passed 2 million paying subscribers worldwide. The service is partnering with various carriers to pre-load Rhapsody on feature phones, an effort… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Strategies to improve trade show success

8/1/2014

  • Advertising Age (free access for SmartBrief readers)

Trade shows can be the biggest marketing expense for business-to-business brands each year, but incorporating targeted communications to registered attendees in a marketer's field is one way to potent… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Latest "Doctor Who" to launch with theatrical screenings, TV marathon

8/1/2014

  • Los Angeles Times (tiered subscription model)

BBC America is promoting the debut of new "Doctor Who" star Peter Capaldi with screenings of the first episode in movie theaters, several TV specials and a marathon of episodes. The movie-length first… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Target taps PepsiCo exec as new CEO

8/1/2014

  • Star Tribune (Minneapolis-St. Paul, Minn.)
  • CNBC
  • Wall Street Journal (tiered subscription model), The

PepsiCo Americas Foods CEO Brian Cornell will take over the reins at Target, the company announced Thursday. Cornell has also been CEO at Sam's Club, which is part of Wal-Mart, and has experience at g… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Mobile commerce has made major strides in a year

8/1/2014

  • BizReport

Mobile commerce saw rapid growth over the past year, with its share of revenue in the retail economy climbing 335% faster in the second quarter than it did a year before, according to the MarketLive P… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Opera MediaWorks debuts ad targeting based on app downloads

7/31/2014

  • Mobile Marketing Magazine

Mobile-ad service Opera Mediaworks has released ad-targeting technology based on a study it conducted about the relationship between the types of applications people download and their likelihood to i… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Why brands should join the dark side

8/1/2014

  • BizReport

It's time for brands to embrace and learn to monitor "dark social," or sharing beyond the major social networks, says Rebecca Watson. Tools that automatically monitor copy-pasted text and images can h… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Design tips for telling your brand story

8/1/2014

  • Design Shack

Good design can establish the flow of a company's storytelling and create lasting impressions as consumers interact with a brand throughout the buyer's journey. To design a compelling story, designers… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

TD Bank strikes emotional chord with viral campaign

7/31/2014

  • NBC News

TD Bank is generating viral marketing buzz from a YouTube video that sprung out of its annual customer-appreciation day. A handful of customers got a special, personalized gift from the Automated Than… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Kellogg updates its marketing amid cereal woes

8/1/2014

  • Advertising Age (free access for SmartBrief readers)

Lackluster quarterly results in its morning-foods business is prompting Kellogg to update marketing for Special K, moving from a weight-loss theme to one based on nutrition. The company is also trying… Read More