Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Kenyan bank will distribute NFC phones to retailers to build mobile payments

4/22/2014

  • ITWeb.co.za (South Africa)

Kenya's Equity Bank is sending out more than 300,000 free NFC-equipped mobile phones to retailers nationwide in a bid to expand the use of mobile point-of-sale technology. "The NFC-enabled phones and … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to know which marketing analytics to use

4/22/2014

  • HubSpot.com

The type of marketing analytics that marketers should use varies by situation, writes Rachel Sprung. She suggests measuring traffic and reach on social networks when the goal is to promote your brand,… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Comcast exec: Bottom line matters more to Netflix than consumers

4/22/2014

  • Variety

Netflix has announced its opposition to Comcast's proposed $45 billion merger with Time Warner Cable, citing concerns over the deal's impact on broadband competition. However, Comcast said Netflix is … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Sobeys Quebec to launch healthy-eating campaign

4/22/2014

  • Canadian Grocer

Canada's Sobeys is kicking off a program in Quebec dubbed "The Joy of Eating Better," designed to help customers make informed decisions about the food they buy. The company will boost its organic foo… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Hacking group to harness location data for climate change insight

4/16/2014

  • Guardian (London), The

"Civic hackers" in Philadelphia have formed a group called Code for Philly that plans to collect air pollution and temperature data from sensors attached to buses throughout the city. The project seek… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Apple is reportedly interviewing for mobile-payments project

4/22/2014

  • Re/code

Apple's plans to enter mobile payments is taking another step forward as, sources say, the company interviews senior executives in the field. The service would build on Apple's 600 million-strong iTun… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

FTC warns that Chicago driver app law could "impede competition"

4/21/2014

  • Hill, The

The Federal Trade Commission has spoken out against a bill developed by Chicago lawmakers that would place more regulations and costs in driver applications such as Uber and Lyft. A $25,000 licensing … Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

No cage can hold the mighty honey badger

4/22/2014

  • YouTube

Captive honey badgers have proven to be remarkably adept escape artists. One badger learned to unbolt gates, undo wire clasps and fashion staircases out of rocks to scale the walls of its enclosure. Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Infinite scrolling can allow maximum engagement

4/22/2014

  • WebDesignerDepot.com

The type of content you're presenting on your website should influence whether to use infinite scrolling, writes Dustin Cartwright. High-engagement content such as long articles requires more focus, a… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Researchers assess what makes content go viral

4/21/2014

  • San Francisco Chronicle (free content)

The speed at which content is shared is one of the best indicators of whether it will become viral, according to an analysis of Facebook photos by Stanford University computer scientist Jure Leskovec … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Netflix: Connecting with consumers is working as an ad strategy

4/22/2014

  • MarketingWeek.co.uk (U.K.) (free content)

Netflix CEO Reed Hastings says the company will continue its strategy of highlighting the delight members find in its service, which led to increased revenue in the first quarter. Rather than focusing… Read More