Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Sustained strong gains seen for Twitter in Argentina

8/26/2014

  • eMarketer

The number of individual monthly users of Twitter in Argentina will rise to 3.7 million this year for a gain of 44.5%, eMarketer predicts. Further double-digit increases are projected through 2016 eve… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

The new way to manage leads

8/29/2014

  • Sales Benchmark Index

The "most exciting" evolution in lead generation and management is the Dynamic Lead Management Process, Vince Koehler writes. The process includes five options for nurturing established leads: grade, … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

SEC Network has big plans to follow up strong start

8/28/2014

  • New York Times (tiered subscription model), The

ESPN's SEC Network, which was widely carried across the country for its Aug. 14 debut, is expected to rival the Big Ten Network's projected $304 million in revenue this year, according to SNL Kagan. "… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Older consumers prefer "natural" foods over "organic," report says

8/29/2014

  • FoodNavigator

Consumers older than 55 prefer foods with a "natural" label, rather than "organic," as the demographic becomes wary of overly-processed foods and seek healthier options, according to a report from Can… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Urban Airship offers customizable interactive notification buttons

8/29/2014

  • Marketing Land

Urban Airship is offering interactive notification buttons with different action options deep-linked to landing pages in applications or on the Web. Developers will be able to define their own options… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Facebook feature targets ads by mobile-network speeds

8/28/2014

  • Advertising Age (free access for SmartBrief readers)
  • Wall Street Journal (tiered subscription model), The

Facebook is rolling out an option for marketers to target their ads based on the strength of a user's cell signal. The feature will work across all Facebook units and its mobile network, and it is exp… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How to turn social analytics into action

8/29/2014

  • eConsultancy.com

Twitter and Pinterest have broadened access to their social analytics tools, and that's good news for brands, writes Simon Penson. Using social data can help you pick the best day to tweet, the ideal … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to reduce UI problems across devices

8/28/2014

  • Designmodo

MultiScroll, jQuery Tip Cards and Slinky.js are among the jQuery snippets previewed in this list of enhancements that ensure a good website experience for the end user regardless of which device is us… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

WOMM sustains local business for 30 years

8/28/2014

  • Pittsburgh Tribune-Review

A husband-and-wife duo has run a small ice-cream shop near Pittsburgh since 1984. The couple say their success comes from a commitment to great customer service, which leads to strong word-of-mouth ma… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Volvo's "First Edition" XC90s will be sold exclusively online

8/28/2014

  • MarketingWeek.co.uk (U.K.) (free content)

An initial 1,927 "First Edition" models of Volvo's XC90 will only be available online, as the carmaker seeks to draw attention to its updated online sales process. The digital store will be operating … Read More