Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Nokia faces strong competition in UAE

7/22/2014

  • ZDNet

Nokia maintains a lead in mobile phone sales in the United Arab Emirates, but that status is increasingly challenged by smartphones from Samsung and Apple, according to official data. Nokia's declinin… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

CMOs are leading on digital, survey finds

7/24/2014

  • Advertising Age (free access for SmartBrief readers)

The chief marketing officer is spearheading digital transformations at 54% of the companies recently surveyed by Altimeter Group. CMOs beat out all other executive-level positions in the survey, inclu… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

One inventor, 2 revolutionary camera technologies

7/24/2014

Cinematographer Garrett Brown is the inventor behind two technologies that "revolutionized TV," Nick Friedman writes. Brown is most famous for his Steadicam device that allows filmmakers to shoot stab… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Where does the Safeway, Albertsons merger stand?

7/24/2014

  • Dallas Morning News (free content), The

Safeway shareholders will vote on the sale of the company to Albertsons on Friday, as federal regulators continue to conduct an antitrust review of the deal, one of the largest among grocery retailers… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Opinion: Mobile is key in beating new competitors

7/24/2014

  • Forbes

The sudden appearance of the sharing economy and other new business models is disrupting the fields occupied by traditional brands, writes Scott Sterner, senior vice president at Beeby Clark+Meyler. B… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Apperian doubled year-over-year bookings in Q2

7/23/2014

  • BostInno (Boston)

Application-management company Apperian said its enterprise apps have been downloaded more than 1 million times, doubling its second-quarter year-over-year new business bookings. Apperian also added m… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Get ready for app-based enterprise networking

7/24/2014

  • Information-Age.com

Social-networking users are eager to engage via mobile, and that's reshaping not just commercial social networks but also the enterprise networking ecosystem, writes Chloe Green. "[T]his has made soci… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Why 72% of business websites are failing

7/24/2014

  • PRDaily.com

Corporate sites make the mistake of being too general, packing in too much content and becoming cluttered as a result, writes JoAnn Seeman. Stale and robotic content as well as too much of a focus on … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Applebee's to open up its Instagram feed to diners

7/22/2014

  • Adweek

Applebee's is encouraging mobile users to share images of their food by turning over the restaurant's Instagram feed to fans. "Our plan is to repost [the] best images from our 'fantographers' for an e… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

What Denny's top marketer sees as the brand's "North Star"

7/24/2014

  • FastCoCreate

Frances Allen, chief brand officer at Denny's, says that establishing a distinct brand personality and ensuring that this pervades every touch point with consumers have been key to the success of its … Read More