Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Rhapsody expands in Latin America, Europe through carriers

7/29/2014

  • TheNextWeb.com

Pioneering music-streaming service Rhapsody says it has passed 2 million paying subscribers worldwide. The service is partnering with various carriers to pre-load Rhapsody on feature phones, an effort… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to approach trade shows with a strategic plan

7/31/2014

  • LinkedIn

Trade shows can be a useful tool to generate qualified leads despite their cost and time requirements, but only if businesses have a solid plan in place, writes Mark Semmelmayer. The approach must inc… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Cablevision says it now has 1 million hot spots

7/30/2014

  • Multichannel News

Cablevision now operates more than 1 million Optimum WiFi hot spots following additions on the boardwalks at Coney Island and Long Beach, N.Y., and two dozen New Jersey transit rail stations. The hot … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

IRI: 15% of shoppers turning to premium products

7/31/2014

  • Drug Store News

According to new data from IRI, 15% of shoppers will be boosting their purchases of natural, organic and premium products in the coming year. "The word 'premium' means different things to different co… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Analysis: Flurry helps Yahoo tap growing mobile ad space

7/31/2014

  • Benchmark Monitor

The acquisition of mobile analytics company Flurry provides a big gain for Yahoo as it positions itself against competitors Google and Facebook in the growing mobile ad space. "With Yahoo, we will hav… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Revamped Yahoo Finance app features push notifications, better graphics

7/30/2014

  • MediaPost Communications

Yahoo Finance has released a revamped version of its mobile application that highlights real-time stock quotes. The app comes with push notifications for breaking finance news and better interactive c… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Analysis: Social strategy requires diving in

7/31/2014

  • MIT Sloan Management Review online

The Latin phrase solvitur ambulando -- "it is solved by walking" -- is key to social media strategy, Gerald Kane writes. "Only by doing and experimenting will leaders fully recognize the transformatio… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to use HTML5 to take Web forms to the next level

7/31/2014

  • Noupe (Germany)

HTML5 has features that enhance Web forms, such as support for multiple submit buttons and the incorporation of elements that live outside of the form itself. Denis Potschien provides examples and sam… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Diners love sharing what's on their plate

7/29/2014

  • Wall Street Journal (tiered subscription model), The

Priscilla Parkhurst Ferguson's latest book, "Word of Mouth," tackles the American obsession with talking about food. The modern foodie tells stories to friends about a great meal, writes reviews about… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Under Armour features ballerina in ads for women's line

7/31/2014

  • New York Times (tiered subscription model), The

Under Armour is breaking from its usual practice of featuring professional athletes in its ads by highlighting ballerina Misty Copeland in a commercial promoting its women's line. The ad introduces th… Read More