Marketing

Mobile marketing is creating thousands of jobs and increasing productivity and innovation across Asia, where mobile adoption has been widespread, writes Rohit Dadwal. In fact, mobile penetration has o… Read More

The true measure of innovation success is the money an invention brings in when it's brought to market, write Michael Graber and Jocelyn Atkinson. That means that all innovation strategies should be g… Read More

U.S. broadband providers in Q1 boosted their rolls by 1.1 million customers, with cable accounting for the bulk of the new additions, Leichtman Research Group has found. The 17 biggest ISPs now have m… Read More

Marketers can overcome their fears of mobile marketing by hiring a good agency and having a clear message, writes Maurice Saatchi. "As ever, I believe that brands should be free from the shackles of t… Read More

The Connecticut Senate, voting 35-1, has approved a bill that would require a label indicating whether food contains genetically modified organisms. "Consumers have a right to be informed when making … Read More

Shopping accounts for six of the 16 most highly rated activities in Las Vegas, as mapped by Esri. Among the top destinations are Fashion Show Mall, M&M's World and Miracle Mile Shops. Read More

Connecting customers' digital experiences in a personalized way is the key to enhancing mobile commerce, Target Chief Information Officer Beth Jacob said at the CTIA 2013: Mobile Marketplace conferenc… Read More

Capital Insurance Group's new mobile application helps auto insurance customers file claims. The company sees the app as a competitive move, arming regional agents with technology. "[W]e needed to giv… Read More

Professional storm chasers say they're often surrounded by dozens of amateurs who discuss storms on social networks, and rush to take pictures or videos that they can share on the sites. As smartphone… Read More

Dunkin' Donuts is launching a contest on the social video site Vine that invites fans to submit videos showing how Dunkin' Donuts Iced Coffee gives them energy. One grand prize winner will receive fre… Read More

Last week's viral social media rant from a pair of Arizona restaurateurs -- who felt they were being unfairly criticized online -- shows the challenges small businesses face in managing digital feedba… Read More