Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

MMA Vietnam chapter makes debut with co-chairs

4/15/2014

  • Digital Market Asia

Tran Thi Lan Thanh, chief of Goldsun Focus Media, and Jacob Kvist, chief of GroupM Vietnam, have been selected as co-chairs of the MMA's newly launched Vietnam chapter. "The presence of the MMA in Vie… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Targeted alerts lead to big returns for B2B goods

4/16/2014

  • MarketingSherpa

UsedCardboardBoxes.com has generated more than $13,000 in sales from a single e-mail alert notifying customers that goods they once purchased are in stock again. The campaign focuses just on goods tha… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Critic: FX's "Fargo" is strong "remix" of original film

4/16/2014

  • Atlantic online, The

FX's "Fargo" is a smartly done "remix" of the acclaimed 1996 film, according to critic Christopher Orr. The FX version "takes a different approach from ... would-be sequels, bringing back not the orig… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Companies need to buy into food safety programs

4/16/2014

  • SmartBrief/SmartBlog on Food & Beverage

For successful food safety programs, the company must buy into them beginning at the executive level and they must be well-funded as well as integrated into all systems and departments, according to e… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Hacking group to harness location data for climate change insight

4/16/2014

  • Guardian (London), The

"Civic hackers" in Philadelphia have formed a group called Code for Philly that plans to collect air pollution and temperature data from sensors attached to buses throughout the city. The project seek… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Recipe site engages shoppers in-store with beacons

4/16/2014

  • Advertising Age (free access for SmartBrief readers)

Shoppers with Epicurious' mobile application and Bluetooth enabled will receive recipes, grocery lists and coupons as they shop at certain food purveyors, including Safeway. The Condé Nast publicatio… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Limited stock of Google Glass devices sells out

4/16/2014

  • Computerworld

The one-day sale of Google Glass devices saw all units sold for $1,500 each, Google said. "All spots in the Explorer Program have been claimed for now, but if you missed it this time, don't worry. We'… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How your business can celebrate Foursquare Day

4/16/2014

  • SmartBrief/SmartBlog on Social Media

Today is an unofficial holiday celebrating Foursquare and the ways the social check-in service builds local communities. How can businesses mark the occasion? Anna Crowe recommends linking online and … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Startup Framework offers website design solution

4/16/2014

  • WebDesignerDepot.com

Designmodo has released its Startup Framework website builder for startups looking to quickly build a website without the help of a professional. The product uses a modular approach to allow different… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Learn from WOMM strategies used by authors

4/16/2014

  • Fast Company online

Marketers can learn from how authors spread the word about newly published books: fostering a community of fans with quality blog content and sharing and promoting the content of influencers who might… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Pennzoil uses hot-rod documentary to introduce new motor oil

4/16/2014

  • Adweek

An hourlong "Breaking Barriers" documentary about the history of hot rodding and attempts to break land speed records is the core of Pennzoil's rollout campaign for its new Platinum motor oil line. Pr… Read More