Marketing
News about mobile marketing for the Asia-Pacific region
MMA SmartBrief - APAC Edition
Published in partnership with: Mobile Marketing Association - Asia Pacific
How mobile is accelerating Asian development
5/20/2013
- CampaignAsia.com
Mobile marketing is creating thousands of jobs and increasing productivity and innovation across Asia, where mobile adoption has been widespread, writes Rohit Dadwal. In fact, mobile penetration has o Read More
B2B marketing news
Business Marketing SmartBrief
Published in partnership with: Business Marketing Association
Tell your company's innovators to show you the money
5/22/2013
- Daily News (Memphis, Tenn.), The
The true measure of innovation success is the money an invention brings in when it's brought to market, write Michael Graber and Jocelyn Atkinson. That means that all innovation strategies should be g Read More
Marketing news for the cable industry
CTAM SmartBrief
Published in partnership with: Cable & Telecommunications Association for Marketing
Cable providers see increase in broadband customers in Q1
5/22/2013
- CEDMagazine.com
- FierceCable
U.S. broadband providers in Q1 boosted their rolls by 1.1 million customers, with cable accounting for the bulk of the new additions, Leichtman Research Group has found. The 17 biggest ISPs now have m Read More
Mobile marketing news for Europe, Middle East and Africa
MMA SmartBrief: Europe, Middle East, & Africa Edition
Published in partnership with: Mobile Marketing Association - Europe, Middle East, Africa
Maurice Saatchi: Mobile need not be complex or intimidating
5/20/2013
- Brand Republic (U.K.)
Marketers can overcome their fears of mobile marketing by hiring a good agency and having a clear message, writes Maurice Saatchi. "As ever, I believe that brands should be free from the shackles of t Read More
News and information about the grocery retail industry
FMI dailyLead®
Published in partnership with: Food Marketing Institute
Conn. lawmakers move forward on GMO labeling
5/22/2013
- Hour (Norwalk, Conn.), The
The Connecticut Senate, voting 35-1, has approved a bill that would require a label indicating whether food contains genetically modified organisms. "Consumers have a right to be informed when making Read More
News on location business intelligence and data
Location SmartBrief: Business Game Changer
Published in partnership with: LBx Journal
Shopping venues rate highly among Las Vegas activities
5/22/2013
- SmartBrief/SmartBlog on Leadership
Shopping accounts for six of the 16 most highly rated activities in Las Vegas, as mapped by Esri. Among the top destinations are Fashion Show Mall, M&M's World and Miracle Mile Shops. Read More
News about mobile technology and marketing
MMA SmartBrief North America
Published in partnership with: Mobile Marketing Association
Personalization is key to m-commerce, says Target's Jacob
5/22/2013
- MobileCommerceDaily.com
Connecting customers' digital experiences in a personalized way is the key to enhancing mobile commerce, Target Chief Information Officer Beth Jacob said at the CTIA 2013: Mobile Marketplace conferenc Read More
Mobile app development and marketing news
MMA SmartBrief for Apps
Published in partnership with: Mobile Marketing Association (MMA)
Capital Insurance app aids customers and regional agents
5/22/2013
- MobileCommerceDaily.com
Capital Insurance Group's new mobile application helps auto insurance customers file claims. The company sees the app as a competitive move, arming regional agents with technology. "[W]e needed to giv Read More
Amateur storm chasers use social media to track twisters
5/22/2013
- Huffington Post, The
Professional storm chasers say they're often surrounded by dozens of amateurs who discuss storms on social networks, and rush to take pictures or videos that they can share on the sites. As smartphone Read More
Digital marketing news
Web Marketing Association SmartBrief
Published in partnership with: Web Marketing Association
Dunkin' Donuts makes Vine debut with video contest
5/22/2013
- Mobile Marketer
Dunkin' Donuts is launching a contest on the social video site Vine that invites fans to submit videos showing how Dunkin' Donuts Iced Coffee gives them energy. One grand prize winner will receive fre Read More
News about word of mouth marketing trends
Word of Mouth Marketing SmartBrief
Published in partnership with: Word of Mouth Marketing Association
Restaurant owner meltdown offers case study in how not to handle online feedback
5/22/2013
- Washington Post, The
Last week's viral social media rant from a pair of Arizona restaurateurs -- who felt they were being unfairly criticized online -- shows the challenges small businesses face in managing digital feedba Read More
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05/22/2013
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