Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Popular app GuiaBolso brings financial management to mobile in Brazil

9/2/2014

  • TechCrunch

Personal finance application GuiaBolso ascended to No. 5 in downloads in Brazil after only a month and little publicity. The app manages all of a user's bank and credit card accounts, a new offering i… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

9 ways B2B marketers can maximize retargeting

9/2/2014

  • B2C Marketing Insider

Retargeting can help businesses get a second look from customers who choose to navigate away from a site without making a purchase, and it's not just for consumer companies. Jane Intrieri offers nine … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Exec: MTV is in the "sweet spot" where TV, digital meet

9/2/2014

  • Variety

MTV International's live music events are catching fire on social media and attracting millions of TV viewers. The network is "in the sweet spot" for digital and TV convergence, says Philip Bourchier … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Dollar General ups the ante in Family Dollar quest

9/2/2014

  • Wall Street Journal (tiered subscription model), The
  • New York Times (tiered subscription model), The

Dollar General has raised its bid to buy rival Family Dollar to $9.1 billion, offered to close up to 1,500 stores to win regulatory approval and promised to pay $500 million if antitrust regulators ki… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Success of mobile payments may hinge on small purchases

9/2/2014

  • MediaPost Communications

Consumers generally prefer to use cash for payments under $5, and ease of use may prove the key for mobile payments in this category, writes Chuck Martin. Mobile could provide an even simpler solution… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

South Korea's ColorNote has 65M global users

9/2/2014

  • Wall Street Journal (tiered subscription model), The

South Korean note-taking Android application ColorNote counts 94% of its user base outside its home country, with close to 30% from the U.S. ColorNote's simplicity is the key to its 65 million downloa… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Peer reviews via social key in back-to-school shopping

9/2/2014

  • SmartBrief/SmartBlog on Social Media

The majority of back-to-school shoppers say they will turn to social media for tips on what to buy, and 56% will use Pinterest for suggestions, according to a Crowdtap survey featured in this infograp… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Design problems that keep users from coming back

9/2/2014

  • B2C Marketing Insider

Bad design can send users to other sites by creating a bad or uncomfortable experience for the visitor. Some of the top site design issues include difficult navigation, complex design that loads slowl… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

WOMM sustains local business for 30 years

8/28/2014

  • Pittsburgh Tribune-Review

A husband-and-wife duo has run a small ice-cream shop near Pittsburgh since 1984. The couple say their success comes from a commitment to great customer service, which leads to strong word-of-mouth ma… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Early adopters hint at promise of marketing beacons

9/2/2014

  • Harvard Business Review online/HBR Blog Network

Hudson's Bay, Hillshire Brands and Simon Malls are some of the early adopters of beacon-based marketing, which allows for seamless message delivery to smartphones in a certain area. Hudson's Bay recen… Read More