Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Tigo enhances mobile money service in Tanzania

9/16/2014

  • Reuters

Interest payments are the consumer enticement for Tigo's new mobile money offering in Tanzania. Tigo says the payment service works well with the mobile money transfers it began offering earlier this … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Why content and inbound marketing go hand in hand

9/23/2014

  • HubSpot.com

Content marketing and inbound marketing are both integral parts of a winning strategy, and marketers should not pick one over the other, writes Joe Chernov. "Content is inbound's lifeblood," he adds. Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Comcast: Netflix is "grasping" with merger filing

9/23/2014

  • Philadelphia Inquirer, The

Netflix is citing a 2000 Justice Department decision in a merger involving AT&T and MediaOne as a precedent for regulators to reject the proposed Comcast-Time Warner Cable alliance. In the 2000 case, … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Kraft to launch new brand strategy for "enhancer" lines

9/23/2014

  • MediaPost Communications

Kraft Foods Group's salad dressings, mayonnaise and barbecue sauce, which were previously marketed separately as "enhancer" lines, will be marketed under a new umbrella strategy that the company start… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Report: Children's use of mobile devices rising

9/22/2014

  • MediaPost Communications

Thirty-five percent of households with children from ages 4 to 14 say their children use a smartphone and 31% report they use a tablet, according to NPD Group. "Technology devices are as much staples … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Betty Crocker app update touts 15,000 recipes

9/22/2014

  • Adweek

Betty Crocker has released an updated iOS application with more than 15,000 recipes and the ability for users to mark their favorites and modify recipes to their own tastes. The original version of th… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Airbnb tries to shrug off criticism of its business model

9/23/2014

  • New York magazine

Airbnb is putting a brave face on the regulatory crackdowns and graffiti campaigns criticizing its business model. "We're privileged that people care enough to talk about us, is the way I like to thin… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

The pros and cons of grid-based design

9/23/2014

  • Designmodo

Grid-style frameworks are gaining popularity because they simplify coding and make it easier to move elements around as projects are finalized. But they can also lead to a rigid structure that hampers… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

L.A. clothing shop spends zero on advertising

9/21/2014

  • Los Angeles Times (tiered subscription model)

A new shop, the Little Market, was founded by celebrity Lauren Conrad and Human Rights Watch member Hannah Skvarla, and it is offering fair trade products to consumers. The project, which offers sales… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

What viewability's benefits mean for the lowly click

9/23/2014

  • iMedia Connection

Viewability metrics for online advertising are bringing the medium closer to the measurement of traditional TV advertising and could soon lead "to a comparable GRP-like metric for a side-by-side compa… Read More