Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Mobile can become a shop window in U.K., Instagram exec says

11/25/2014

  • Wired.co.uk (U.K.)

Advertising on Instagram is still new in the U.K., but Tracy Yaverbaun, the company's head of brand development in Europe, the Middle East and Africa, sees a bright future in it for physical stores. "… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to get more people to see your infographic

11/26/2014

  • PRDaily.com

Well-done infographics convey information in a visually appealing style, but they won't help your company if nobody sees them. Sarah Skerik has six suggestions for effectively sharing and publicizing … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Mark Cuban: Strict regulation would hurt broadband innovation

11/25/2014

  • Washington Post (tiered subscription model), The

Regulating broadband as a traditional utility could hurt its role as "a platform for creativity and innovation," says Dallas Mavericks owner Mark Cuban. He adds that creating "fast lanes" for content … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

DF Mavens aims to grow with dairy-free ice cream demand

11/26/2014

  • FoodNavigator

Consumer demand for milk alternatives, such as almond and coconut milks, is expected to spur growth in the U.S. dairy-free desserts category by two or three times in the next five years, and New York … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Tumblr makes app install ads shareable

11/25/2014

  • TechCrunch

Tumblr is introducing ads that take its largely mobile user base directly to the installation pages for mobile applications in Google Play or the iTunes App Store. Its app install ads differ slightly … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Candy Crush scores big with Facebook’s video advertising

11/25/2014

  • MediaPost Communications

Candy Crush Saga

Facebook and King.com are reporting that over 100 million users have viewed the Candy Crush video-ad program online, with 70% using their mobile devices to view or download the game. King's new advert… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Helium, the unsung hero of Thanksgiving

11/26/2014

  • New York Post

It wouldn't be Thanksgiving without turkey, pumpkin pie or helium, the gas used to keep floats aloft during the Macy's Thanksgiving Day parade. The floats use enough helium to inflate more than 600,00… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Report: Native apps are based on Web languages

11/25/2014

  • Register (U.K.), The

Native mobile-application development is popular for its ease of use and performance, but many native programs are actually based on Web languages HTML and JavaScript. Still, developers must embrace m… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Feel-good campaigns drive viral success

11/24/2014

  • London Free Press (Ontario), The

Social media allow a message to reach a massive audience, and smart marketers are leveraging emotion behind viral videos to spread the word about a brand. Campaigns that have successfully pulled at he… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA: Advertisers favor Facebook, have more LinkedIn connections

11/25/2014

  • MediaPost Communications

Advertisers have more LinkedIn connections than Facebook friends, on average, but they like Facebook the best, an ANA survey of its members shows. Advertisers are more active on social media than the … Read More

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