Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

House of Fraser introduces beacon-equipped mannequins for in-store guidance

8/19/2014

  • MobileCommerceDaily.com

Mobile-equipped shoppers at the U.K.'s House of Fraser will be able to chart their searches in the store, look up pricing details and access other services through beacon-equipped mannequins. The beac… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Innovate more by trying to do less

8/21/2014

  • CFO.com

Companies too often dilute their resources with multiple projects, often failing to complete any of them, writes Mike Dalton. The solution is often to go all-in on one project at a time. "[L]imiting t… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Technology fuels new ways to find creative talent

8/21/2014

Nickelodeon's open call for animated series ideas at Comic-Con in July is one of several ways that cable networks are "tapping into the general public for talent," Nick Friedman writes. "[W]ith the sp… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

The art of food marketing in the digital age

8/22/2014

  • SmartBrief/SmartBlog on Food & Beverage

Mobile technology and social media have fueled changes in the way people interact with food, from posting photos of favorite meals to scouring Pinterest for recipes, The Hartman Group's CEO Laurie Dem… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Gap focuses on mobile for fall campaign

8/22/2014

  • Mobile Marketer

Gap is putting mobile at the center of its fall fashion campaign with the retailer's Styld.by platform. The Dress Normal campaign will be image-heavy, with photography by fashion bloggers of actors an… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Opera Mediaworks lab to explore mobile's future

8/20/2014

  • Mobile Marketing Magazine

Opera Mediaworks is looking toward the future with its new Innovation Lab, which will focus on charting the next steps of mobile marketing. The lab has singled out distinct areas to explore: consumer … Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Uber will allow other brands to link with its service

8/21/2014

  • Bloomberg Businessweek
  • TechCrunch

Uber has launched a software platform that will allow companies including Starbucks, United Airlines and OpenTable to tap into its service and easily hook up their online customers with Uber rides. Th… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Tumblr growth provides a lift at Yahoo

8/21/2014

  • eMarketer

Tumblr users increased by nearly half last year and a further 25% gain is projected for this year by eMarketer. The performance provides a lift for owner Yahoo, where display ad revenue continues to d… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Lady Gaga has long had a good romance with WOMM

8/21/2014

  • Fast Company online

Lady Gaga

Lady Gaga has for years used social media to engage with her millions of fans, whom she calls "Little Monsters." "Lady Gaga is one of most amazing word-of-mouth marketers I've ever seen; she continues… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why marketing departments need more salespeople

8/21/2014

  • iMedia Connection

With online influencers playing an increasingly important role in many marketing plans, employees with traditional sales skills will be a must-have for marketing departments, writes Benjamin Taylor of… Read More