Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

House of Fraser introduces beacon-equipped mannequins for in-store guidance

8/19/2014

  • MobileCommerceDaily.com

Mobile-equipped shoppers at the U.K.'s House of Fraser will be able to chart their searches in the store, look up pricing details and access other services through beacon-equipped mannequins. The beac… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Analyst: Companies must "systematically serve their customers"

8/22/2014

  • Marketing Land

Forrester Research analyst Sheryl Pattek says that for the foreseeable future, "the most successful enterprises" will need to turn their focus to "systematically [serving] their customers." Technologi… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

More U.S. homes are paying for multiple streaming services

8/22/2014

  • Home Media Magazine

American households with subscriptions to two or more video streaming services jumped to 14% in the second quarter, a year-over-year increase of 3 percentage points, according to research firm Centris… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

The art of food marketing in the digital age

8/22/2014

  • SmartBrief/SmartBlog on Food & Beverage

Mobile technology and social media have fueled changes in the way people interact with food, from posting photos of favorite meals to scouring Pinterest for recipes, The Hartman Group's CEO Laurie Dem… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Gap focuses on mobile for fall campaign

8/22/2014

  • Mobile Marketer

Gap is putting mobile at the center of its fall fashion campaign with the retailer's Styld.by platform. The Dress Normal campaign will be image-heavy, with photography by fashion bloggers of actors an… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Report: Windows 9 to be previewed next month

8/22/2014

  • TechCrunch
  • Verge, The

Windows 9 will be released at the end of September, sources say, although screen grabs of its code-named project "Threshold" have been leaked. It is anticipated that Modern Windows will be part of the… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Commentary: You'll have some odd company if you advertise on Snapchat

8/22/2014

  • Advertising Age (free access for SmartBrief readers)

Brands such as McDonald's and Taco Bell have been running Snapchat campaigns, but marketers shouldn't be too eager to place ads on the service, writes Adam Kleinberg. Many of the brands using Snapchat… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Lightweight jQuery plug-ins allow for interactive-chart design

8/22/2014

  • WebsiteMagazine.com

As design focuses more on visuals and infographics, developers have continued to build jQuery plug-ins that let the library facilitate the creation of and interaction with charts and graphics. This ro… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Lady Gaga has long had a good romance with WOMM

8/21/2014

  • Fast Company online

Lady Gaga

Lady Gaga has for years used social media to engage with her millions of fans, whom she calls "Little Monsters." "Lady Gaga is one of most amazing word-of-mouth marketers I've ever seen; she continues… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Dell exec: CMOs should play "active role" in protecting data

8/22/2014

  • Fortune

Customer data is the "the single most important asset" available to chief marketing officers, who in turn "should be taking a much more active role" in making sure it remains secure, says Dell CMO Kar… Read More