Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

China's online retailers see promise in Latin America

11/18/2014

  • Enterprise Innovation (Asia)

China's online companies are looking to expand globally where markets aren't already saturated, and Latin America is a prime target. The region is projected to become the fastest-growing online market… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Older CEOs should hire younger people for innovation

11/21/2014

  • Harvard Business Review online (tiered subscription model)

The average CEO is 58 years old, but recent studies suggest that innovators and inventors do their best creative work in their 30s and 40s. While older bosses have other valuable traits and skills, th… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

AMC to debut "Better Call Saul" on 2 consecutive nights

11/21/2014

  • Hollywood Reporter, The

AMC will unveil its new "Better Call Saul" series, a prequel to its hit "Breaking Bad," in two parts. The first episode will air at 10 p.m. Sunday, Feb. 8, after the midseason launch of "The Walking D… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

How to get digital ordering right the first time

11/21/2014

  • SmartBrief/SmartBlog on Food & Beverage

Eateries that implement online ordering well can boost sales and customer loyalty, but those that do it badly risk the reputation of the brand, writes Olo founder and CEO Noah Glass. He shares 10 tips… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Gap upgrades app, adds shareable wish lists

11/21/2014

  • MobileCommerceDaily.com

Gap has upgraded the appearance, navigation and search functions of its mobile application in time for the holidays while offering free in-store Wi-Fi. A new feature allows sharing of wish lists via e… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

IBM touts DevOps service for fast enterprise-app delivery

11/20/2014

  • InfoWorld

IBM has announced its new DevOps Innovation Service for fast enterprise-application development in the cloud. IBM says the offering will help chief information officers manage software creation, deplo… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Don't get fooled by fake quotations

11/21/2014

  • Huffington Post, The

A quotation that sounds too good to be true probably is, Lev Raphael writes. Web users love to attribute bon mots to figures such as Oscar Wilde and Mark Twain, but Raphael cites several quotations fr… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Free mockup templates to help photographers shine

11/21/2014

  • WebDesignLedger.com

Photography mockups can help designers transfer their thoughts into the real world and real dimensions to show customers what to expect of a final product. Nancy Young has created a list of 25 free te… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Looking ahead to social-marketing trends for 2015

11/20/2014

  • Forbes

The rise of Ello and Twitter's business-advertising model are among seven fundamental changes for social media marketers next year, Jayson DeMers writes. The most important factor? Remember to promote… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Tips for reducing the risk of online video ad fraud

11/21/2014

  • Advertising Age (free access for SmartBrief readers)

There are a number of steps marketers can take to protect against fraudulently inflated viewing numbers for online video ads, including using third-party sources to verify ad metrics and identifying a… Read More

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