Marketing
News about mobile marketing for the Asia-Pacific region
MMA SmartBrief - APAC Edition
Published in partnership with: Mobile Marketing Association - Asia Pacific
Rovio's "Angry Birds" now open to Australian advertisers
5/13/2013
- Mobile Marketing Magazine
Australian advertisers now have access to "Angry Birds," as game developer Rovio partners with mobile sales agency Mobile Embrace to monetize the mobile game. "With the opportunity to integrate rich m… Read More
B2B marketing news
Business Marketing SmartBrief
Published in partnership with: Business Marketing Association
Analysis: Google+ updates should appeal to marketers
5/20/2013
- HubSpot.com
Google has improved its Google+ social network by making the content more consistently distributed across multiple device platforms and by using a screen-oriented multiple-column style, Pamela Vaughn … Read More
Marketing news for the cable industry
CTAM SmartBrief
Published in partnership with: Cable & Telecommunications Association for Marketing
BET founder unveils a pair of paid YouTube channels
5/20/2013
- Washington Post, The
Robert L. Johnson, the founder of Black Entertainment Television, is now focusing on the Internet, where his RLJ Entertainment has launched a pair of premium YouTube channels. OnCue, which costs $1.99… Read More
Mobile marketing news for Europe, Middle East and Africa
MMA SmartBrief: Europe, Middle East, & Africa Edition
Published in partnership with: Mobile Marketing Association - Europe, Middle East, Africa
TNS, Brandtone cooperate on analysis of databases from emerging markets
5/13/2013
- M&M Global
Dublin-based Brandtone will use its consumer databases in South Africa, Russia, Turkey and Brazil to deliver insights on consumers in those countries under a deal with market research consultancy TNS.… Read More
News and information about the grocery retail industry
FMI dailyLead®
Published in partnership with: Food Marketing Institute
Weis uses mystery to clear up nutrition education
5/20/2013
- Supermarket News (free registration)
Weis Markets has launched Mystery Tours, a healthy-eating education program for second- through fourth-graders. Children are given hats, spyglasses and writing pads and are invited to solve the myster… Read More
News on location business intelligence and data
Location SmartBrief: Business Game Changer
Published in partnership with: LBx Journal
TIME feature lets users track a changing planet
5/15/2013
- SmartBrief/SmartBlog on Leadership
Viewers can access successive views of their world via satellite images spanning 35 years with TIME magazine's new Timelapse project. The imagery is pulled from Landsat satellites and spans the Earth'… Read More
News about mobile technology and marketing
MMA SmartBrief North America
Published in partnership with: Mobile Marketing Association
White Castle "Slider-bration" mobile campaign encourages sharing the news
5/20/2013
- Mobile Marketer
White Castle is incorporating mobile in a multimedia campaign for its "Slider-bration," offering 25-cent slider sandwiches for a limited time. A tap on White Castle's mobile ad takes users to a dedica… Read More
Mobile app development and marketing news
MMA SmartBrief for Apps
Published in partnership with: Mobile Marketing Association (MMA)
Samsung offers $800,000 in prizes for Galaxy S4 apps
5/20/2013
- Computerworld
Samsung Electronics is offering a total of $800,000 in winnings as part of a contest to get developers writing applications for the Galaxy S4 smartphone. Developers must use the Samsung Chord SDK and … Read More
Brands buy face-space on "beardboards"
5/20/2013
- Business Insider
Ad agency Cornett-IMS is paying impressively hirsute men to wander around with small advertising placards mounted in their beards. A&W has bought space on the "beardboards," and other brands are expec… Read More
Digital marketing news
Web Marketing Association SmartBrief
Published in partnership with: Web Marketing Association
Low on cash? You can still build a snazzy website
5/16/2013
- OnExtraPixel.com
Not everyone can afford to hire top-notch developers and designers to build their company website -- but fortunately, there are some free-to-use tools available for cash-strapped small businesses in n… Read More
News about word of mouth marketing trends
Word of Mouth Marketing SmartBrief
Published in partnership with: Word of Mouth Marketing Association
Pinterest communities can help drive WOMM
5/20/2013
- B2C Marketing Insider
Joining a relevant Pinterest community or starting your own can enhance your brand's word-of-mouth-marketing efforts on the social-networking site, writes Janette Speyer. Repining relevant posts from … Read More
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