Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

MMA Vietnam chapter makes debut with co-chairs

4/15/2014

  • Digital Market Asia

Tran Thi Lan Thanh, chief of Goldsun Focus Media, and Jacob Kvist, chief of GroupM Vietnam, have been selected as co-chairs of the MMA's newly launched Vietnam chapter. "The presence of the MMA in Vie… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Why your marketing automation is failing

4/18/2014

  • Sales Benchmark Index

Surveys reveal widespread unhappiness among marketers with marketing-automation solutions, largely due to three potential problem areas, writes Vince Koehler. First is lack of sufficient content for m… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Weather Co.'s forecasts influence media buys

4/18/2014

  • Adweek

The Weather Co., via a non-exclusive partnership with media agency MindShare, can tailor its clients' ad buys to the weather report. Mindshare clients Kimberly-Clark and Royal Caribbean are participat… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

The evolving nature of snacks

4/18/2014

  • SmartBrief/SmartBlog on Food & Beverage

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented. The Hartman Group's report "Modern Eating: Cultural Roots, Daily Behaviors" divides snacking … Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Hacking group to harness location data for climate change insight

4/16/2014

  • Guardian (London), The

"Civic hackers" in Philadelphia have formed a group called Code for Philly that plans to collect air pollution and temperature data from sensors attached to buses throughout the city. The project seek… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Report: 46% of social casino gaming revenue is mobile

4/18/2014

  • VentureBeat

Nearly half of all social casino game revenues globally now originate from mobile devices, according to a report by market analyst firm Eilers Research. Mobile saw 13.8% growth in this category in the… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

TripAdvisor is the top travel app on App Store downloads, Distimo says

4/18/2014

  • TravelMole (free registration)

TripAdvisor is now the top travel application in the App Store, according to Distimo data, and it has more than 100 million downloads on Android and iPhone devices. Downloads of the free app have doub… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Lessons from the Cole Haan FTC probe

4/17/2014

  • SmartBrief/SmartBlog on Social Media

A Federal Trade Commission reprimand of Cole Haan's Pinterest campaign offers lessons for marketers using social networks, Kevin Bobowksi writes. He offers examples of how to clearly label marketing c… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

3 ways to test the usability of your website

4/18/2014

  • WebDesignerDepot.com

There are a number of easy ways to gather user feedback on a website design, starting with experience testing, which involves asking participants the same question at several different times of day to… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Tell customers what makes you unique

4/18/2014

  • Andy Sernovitz blog

One way to encourage customers to spread the word about your products is to explain what makes them special and why you made certain business decisions, Andy Sernovitz writes. Maker's Mark wrote in an… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Expert: Engage millennials by recognizing their "limitless possibilities" mindset

4/18/2014

  • Forbes

Marketers covet millennials but continue to misunderstand them because they approach adulthood in a different manner and view life as having "limitless possibilities," says Katie Elfering, a CEB Icono… Read More