Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Facebook adapts to mobile limitations in emerging markets

10/14/2014

  • MediaPost Communications

Facebook stands to benefit in emerging markets with a mobile strategy that doesn't wait for the arrival of 4G networks, writes Marco Veremis. The social network has found ways to deliver ads that take… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

What's missing in B2B marketing

10/20/2014

  • B2B Lead Roundtable Blog

The keynote address at Dreamforce 2014 included statistics that point to low levels of engagement by employees at their jobs, a problem that Brian Carroll writes translates into marketing as well. The… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

AMC's "The Walking Dead" gets big boost from time-shifting

10/19/2014

  • Hollywood Reporter, The

AMC's "The Walking Dead," already the most-watched series on TV, received a major boost for its fifth season launch in the live-plus-three-days ratings. The series saw its overall audience grow by 29%… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

A passion for inventing drives Relay Foods CEO

10/20/2014

  • SmartBrief/SmartBlog on Food & Beverage

Zach Buckner began online grocer Relay Foods in Charlottesville, Va., five years ago after seeing how much time he spent traveling to fulfill his family's food needs. "My engineer's approach to life -… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Frito-Lay gets 14.5 million responses in chip flavor campaign

10/20/2014

  • ClickZ

Frito-Lay generated almost 14.5 million responses in a campaign across the U.S., U.K. and Canada that invited consumers to suggest and vote on future chip flavors. The social media campaign was the se… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Apple Pay, MasterCard tech heat up mobile-wallet arena

10/20/2014

  • Wall Street Journal (tiered subscription model), The
  • Bloomberg Businessweek
  • VentureBeat

Consumers can now shop at about 220,000 stores or via a mobile application by waving an iPhone and submitting a thumbprint using Apple Pay. And MasterCard has released its own payment system in partne… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Pondering pumpkin spice

10/20/2014

  • VanityFair.com

Dan Pashman writes that pumpkin spice brings together two American passions: "sugar and artificial scarcity." The flavor is available in products such as lattes and gum, but only while fall and winter… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Web-design infographics to emulate and digest

10/20/2014

  • Line25.com

Infographics make it easier for an audience to understand content and connect with it. Chris Spooner has compiled this list of 15 infographics specifically for Web designers, covering topics from resp… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Brandnew highlights 860 influencers on one platform

10/20/2014

  • MediaPost Communications

Brandnew Marketplace features 860 social media influencers across imagecentric networks, such as Instagram and Pinterest. The platform lets marketers see the reach of each influencer and use that info… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

C Spire earns award for marketing analytics leadership

10/20/2014

  • Mississippi Business Journal

Telecommunications and technology firm C Spire was named the winner of the 2014 Marketing Analytics Leadership Award at the ANA's 2014 Masters of Marketing Annual Conference. "C Spire displayed a high… Read More