Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

South Korea's SK planet enters U.S. with shopkick buy

9/30/2014

  • MobileCommerceDaily.com

South Korea's SK planet is purchasing shopkick for $200 million. The deal extends SK's reach to the U.S., where shopkick partners with many major retailers, including Macy's, Old Navy and Target. Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

3 essentials for a global marketing campaign

10/1/2014

  • Marketing Land

Global marketing efforts require content that translates across borders and meets cultural sensitivities. Rebecca Lieb recommends that content teams have central leadership but with local touches, a s… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

CableLabs is founding member of network virtualization group

10/1/2014

  • Multichannel News

The Linux Foundation has announced the Open Platform for NFV project, which is bring together major operators and technology partners to develop a shared, interoperable platform that could support the… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Experts weigh in on keys to successful beverage launches

10/1/2014

  • SmartBrief/SmartBlog on Food & Beverage

Companies should focus on providing value, consult consumer panels, promote functionality, establish a long-term plan, target millennials and find a product's "sweet spot" when launching new beverages… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Brands illustrate mobile's value at MMA's SM2

10/1/2014

  • Street Fight

Major brands took advantage of the Mobile Marketing Association's 2014 SM2 Conference to discuss how the mobile landscape is changing. Toyota revealed how hyperlocal targeting is helping it reach car … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

AppDynamics touts tool to monitor native mobile app performance

9/30/2014

  • TechCrunch

AppDynamics has released a feature that allows performance monitoring for native mobile applications. The tool is part of the company's Real-User Monitoring platform, which helps developers track beha… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How to get rich slowly

10/1/2014

  • Ken Shirriff's blog

It's technically possible to mine bitcoins using only pencil and paper, by performing some complex calculations, Ken Shirriff writes. Only one problem: Manual calculations take ages, and cost about 67… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Tech welcome at Ad Week, but focus still creative

10/1/2014

  • Forbes

The balance between machine-generated digital ads and creativity that engages viewers is a topic of discussion across forums at New York's Advertising Week. A UM study in 16 countries found that 66% o… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Coke's engagement campaign makes its name known

9/30/2014

  • Scribewise

Coca-Cola has expanded the Share a Coke initiative to 50 countries, indicating the company has gotten a positive response from consumers. Coke has been making bottles with names on them and encouragin… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Allstate says some of its TV ad budget is shifting to digital

10/1/2014

  • Wall Street Journal (tiered subscription model), The

Allstate will transfer about 20% of its 2013 TV advertising budget to digital advertising by next year, when it will spend about a third of its budget to digital. "We are following people's media cons… Read More