Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Rhapsody expands in Latin America, Europe through carriers

7/29/2014

  • TheNextWeb.com

Pioneering music-streaming service Rhapsody says it has passed 2 million paying subscribers worldwide. The service is partnering with various carriers to pre-load Rhapsody on feature phones, an effort… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Traits that make digital CMOs shine

7/29/2014

  • Harvard Business Review online/HBR Blog Network

Five traits set apart chief marketing officers who are effective in using current data, search, social and publishing tools in their strategies. They tell authentic stories, pick the right times and a… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

USA picks up alien drama series "Colony"

7/28/2014

  • TheWrap.com

USA Network has ordered the pilot for "Colony," a drama series about a family's fight for survival as the world faces an alien threat. The series is co-written by Carlton Cuse ("Lost") and Ryan Condal… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

FMI, NRF, NRA urge payments industry to adopt tokenization

7/29/2014

  • Retailing Today

Trade groups including FMI, the National Retail Federation and the National Restaurant Association have launched an effort to advocate for adopting tokenization by the payment industry, because paymen… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Top hoteliers fall short on mobile booking, study finds

7/29/2014

  • MediaPost Communications

Only about a third of prestige hotel brands provide for bookings on their mobile websites, putting them at a disadvantage to online travel agencies, according to a study by L2. The study also found th… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Japanese keyboard app will move to iOS this fall

7/28/2014

  • Bloomberg

Japanese shortcut texting application Simeji hopes to double its 10 million downloads this fall when Apple allows third-party developers into the keyboard market. Simeji creator Rin Yano says she used… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Uber, Airbnb take aim at business customers

7/29/2014

  • Wall Street Journal (tiered subscription model), The
  • Bloomberg
  • New York Times (tiered subscription model), The

Uber and Airbnb have announced versions of their core applications focused at business travelers. The potentially lucrative market could heighten regulatory and safety concerns about the companies' of… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Well-designed infographics with useful design tips

7/29/2014

  • WebDesignLedger.com

Infographics are a helpful design tool for making complex information digestible, such as those on this list of infographics on a variety of design topics including the history of Web design and guide… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Advertisers enlist robots to chat with fans

7/27/2014

  • Wall Street Journal (tiered subscription model), The

Several brands, including Moviefone and Funny or Die, are taking advantage of chat-bot technology offered by Kik to engage their fans in something close to real conversations -- albeit with computers.… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Top CMOs are relying on digital execs to stay up to speed

7/29/2014

  • Adweek

Two heads are better than one at brands such as GE, Taco Bell and Levi's, where chief marketers are collaborating with digital/social media executives to achieve their goals. Among the pairings highli… Read More