Marketing

Mobile marketing is creating thousands of jobs and increasing productivity and innovation across Asia, where mobile adoption has been widespread, writes Rohit Dadwal. In fact, mobile penetration has o… Read More

Sustainable business practices can be an innovation driver, writes Paul Sloane. The pursuit of energy and material savings leads people to think more creatively about goals, Sloane explains. "Sustaina… Read More

Cox Communications last year was the top cable provider on the American Customer Satisfaction Index, with a score of 65 out of 100. Charter Communications finished a close second, with a score of 64, … Read More

Marketers can overcome their fears of mobile marketing by hiring a good agency and having a clear message, writes Maurice Saatchi. "As ever, I believe that brands should be free from the shackles of t… Read More

Barons Market, a four-store chain in Southern California, offers a limited inventory of healthful food at a lower price than at other health-food stores. Each week, managers meet to test potential pro… Read More

Viewers can access successive views of their world via satellite images spanning 35 years with TIME magazine's new Timelapse project. The imagery is pulled from Landsat satellites and spans the Earth'… Read More

Mobile users who tap on Estée Lauder's Crème de la Mer mobile ads will find a commerce-enabled mobile site with simple PayPal-enabled checkouts. The mobile ads on New York magazine's The Cut site al… Read More

Intel is providing a set of development tools called "Beacon Mountain" with the hopes of encouraging application development for phones that use Intel or ARM chip designs. "In order to appeal to as ma… Read More

Customers use social media to research products and to brag about their purchases, and retailers can leverage both phenomena to their advantage, Cynthia Sassi writes. Try touting new products, special… Read More

While sites that forced users to scroll down were once taboo, developers recently have turned to scrolling as a way to add engaging effects such as background reveals and animations, writes Gisele Mul… Read More

Joining a relevant Pinterest community or starting your own can enhance your brand's word-of-mouth-marketing efforts on the social-networking site, writes Janette Speyer. Repining relevant posts from … Read More