Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Startup hopes to serve unbanked consumers in Mexico

7/15/2014

  • TechCrunch

Sr.Pago is focusing on Mexico's 75 million unbanked consumers with a card reader and mobile applications. The service offers options including prepaid debit cards and a way to manage payments. Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

6 ways marketing automation saves time

7/21/2014

  • Marketo

The time that automation can save a marketing department can add up to a full-time position freed, writes Josh Hill. Automating manual processes is particularly useful in removing duplicate database e… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

FX waits on "Live + 3" ratings for "The Strain"

7/21/2014

  • Variety

FX delayed the release of ratings for its new drama "The Strain" until Nielsen issued its "Live + 3" numbers. Young-adult viewership of the show went up 64% with the delayed views taken into account. … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Can U.S. retailers conquer Canada?

7/21/2014

  • CBC.ca (Canada)

Target found the going tougher than expected when it launched in Canada last year, and other U.S. retailers including Sam's Club and Big Lots have closed stores there. Their experiences may offer less… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Quiznos engages on mobile with quiz, contest

7/21/2014

  • MobileCommerceDaily.com

An interactive mobile trivia quiz by Quiznos that targeted office workers with the chance at winning a catered lunch generated 21,285 impressions and 4,200 signups for the brand's Q-Club program. The … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

WeChat enters wearables market with health apps

7/21/2014

  • CNET

Messenger software company WeChat is providing application programming interfaces for health and fitness wearable devices in China from companies such as iHealth, Codoon, Huawei Honor and Lifesense. W… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How to order an extra slice of trouble

7/21/2014

  • Time.com

A Kentucky man arrested on shoplifting charges found himself in more hot water after apparently using his one phone call to order Domino's Pizza. The man placed the delivery order under his arresting … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to make sure your website doesn't stink

7/21/2014

  • B2C Marketing Insider

"Most websites stink," Drew McLellan writes, because they put the company's image ahead of simplicity, relevance and interactivity. He suggests creating touch points such as quizzes and shareable cont… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Your followers control your brand

7/20/2014

  • Fast Company online

The social media era has created a world of opportunities and challenges for firms trying to cultivate their brands. They have an army of followers to spread the word about products, but how those fan… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Lessons from Adidas' World Cup content marketing

7/21/2014

  • MarketingMagazine.co.uk (U.K.)

Real-time content marketing was at the core of Adidas' World Cup marketing campaign, with the apparel brand creating thousands of pieces of content as it prepared to respond to potential events. Tom R… Read More