Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

House of Fraser introduces beacon-equipped mannequins for in-store guidance

8/19/2014

  • MobileCommerceDaily.com

Mobile-equipped shoppers at the U.K.'s House of Fraser will be able to chart their searches in the store, look up pricing details and access other services through beacon-equipped mannequins. The beac… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

How to make sure your content achieves its full potential

8/20/2014

  • Spark Media Solutions

There's no sure method for getting a video or other piece of content to go "viral," but there are ways to make sure content achieves its maximum possible effect, writes David Spark of Spark Media Solu… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Julia Louis-Dreyfus, "Breaking Bad" duo star in Audi ad

8/20/2014

  • Adweek

Audi ramped up the star power for an ad that promotes its sponsorship of the upcoming Emmy Awards with a six-minute spot featuring Aaron Paul and Bryan Cranston running a pawn shop. Julia Louis-Dreyfu… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Delhaize looks to sell Bottom Dollar Foods, report says

8/21/2014

  • American City Business Journals
  • Philly.com (Philadelphia)

Delhaize has placed 66 Bottom Dollar Foods stores in Pennsylvania, New Jersey and Ohio for sale, according to an industry report. The report says ALDI and SUPERVALU could be potential buyers of the di… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Acxiom targets SMBs with mobile, social marketing platform

8/20/2014

  • Direct Marketing News

Small and midsized businesses can now launch their own mobile and social campaigns from one simple platform that incorporates data-driven marketing. Acxiom's MyAcxiomPartner.com is a self-service offe… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Localytics: Push messaging nearly doubles engagement with apps

8/20/2014

  • Mobile Marketing Magazine

User engagement is increased 88% and application abandonment is cut in half for apps that include push messaging, according to research by analytics and marketing platform Localytics. Among categories… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Expect to see more tweets from people you don't follow

8/20/2014

  • Wall Street Journal (tiered subscription model), The
  • Quartz

Twitter users could be seeing more tweets from people they don't follow in coming weeks because the social network's updated documentation says it might sometimes add "content that's popular or releva… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

When do the data say it's time for a redesign?

8/20/2014

  • HubSpot.com

This infographic from Red Website Design pinpoints five data-backed reasons to initiate a site redesign: slow load times, nonstandard layouts, lack of HTML5, color-scheme issues and lack of trust. Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Honda isn't young and hip but tried to be

8/19/2014

  • Billboard.com

Honda Motor's attempt to connect with young consumers is a cautionary tale of how not to do brand engagement, writes Glenn Minerley of Momentum Worldwide. The carmaker spent $50 million to attach its … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Brands should be cautious when selecting programmatic vendors

8/19/2014

  • Advertising Age (free access for SmartBrief readers)

Brand marketers that want to buy ads programmatically need to be selective about which websites they choose to display their video ads on, writes Jamie Elden of LIN Digital. Start by researching and v… Read More