Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Sustained strong gains seen for Twitter in Argentina

8/26/2014

  • eMarketer

The number of individual monthly users of Twitter in Argentina will rise to 3.7 million this year for a gain of 44.5%, eMarketer predicts. Further double-digit increases are projected through 2016 eve… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Brands toy with Instagram's time-lapse feature

8/27/2014

  • Re/code
  • Adweek
  • Marketing Land

Instagram has launched a new feature, Hyperlapse, that makes it easy to shoot time-lapse videos by recording up to 45 minutes of video and then speeding it up to 12 times the original speed. Marketers… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

How much do you know about these Emmy nominees?

8/27/2014

This Monday's Emmy Awards telecast featured several movie stars who were nominated for an Emmy for the first time, including Billy Bob Thornton, Matthew McConaughey and Mark Ruffalo. This quiz from Th… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Proofreading tech helps CPG companies as more shoppers scan barcodes

8/27/2014

  • FoodNavigator

Global Vision has developed an automated proofreading technology for food and beverage packaging that can detect issues with text, artwork and particularly barcodes, which are growing in importance as… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Emmys tap social media to build and track audience

8/27/2014

  • Mobile Marketer

The Primetime Emmy Awards turned to social media to generate viewer engagement with Twitter and the mobile application Peel. Peel offered users a chance to win tickets to the show and allowed the Emmy… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Deep-linking API is offered by URX

8/25/2014

  • App Developer Magazine online

URX has released a beta version of a deep-linking API that allows developers to build relevant actions inside applications. The App Search API predicts logical next steps for mobile users and provides… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Why paid ads beat organic outreach on Facebook

8/27/2014

  • SmartBrief/SmartBlog on Social Media

The return on investment for organic outreach efforts on Facebook is trending toward zero, making it imperative that brands develop effective paid-media strategies, Phil Penton writes. "Now is the tim… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How smarter design can boost site engagement

8/26/2014

  • B2C Marketing Insider

Design elements such as readable text, visible buttons and consistent colors can go a long way toward boosting website engagement levels. Using a modern design, limiting the number of images and maint… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

How social marketers can leverage Twitter's partnership with Stripe

8/25/2014

  • Advertising Age (free access for SmartBrief readers)

Twitter's collaboration with e-commerce startup Stripe could pave the way for brands to sell directly to consumers without them ever leaving the social media platform. In the meantime, firms have myri… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why Kraft's innovation strategy is "thinking bigger"

8/26/2014

  • Knowledge@Wharton

Kraft's breakthrough innovation chief Barry Calpino pushes his company to see "bigger opportunities" in product extensions, such as with its MiO liquid water enhancer. MiO began as a "liquid version" … Read More