Lead nurturing programs will only be effective if sales teams can properly segment their customers and educate them according to their industry, needs and other factors, writes Lisa Heay. Improve marketing content by focusing on each customer's challenges early in the process and ensure that emails are visually appealing and feature a clear purpose, Heay writes.
Upscale department stores including Nordstrom, Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman have added bars to their New York City flagships to encourage customers to linger and keep shopping. "A round of drinks is a second pair of shoes," said David Bruno, a consultant on the Goodman's Bar at Bergdorf Goodman.
Improving SMS marketing techniques can help small businesses stand out in customers' minds, writes Mark Daoust, founder of Quiet Light Brokerage. Effective text marketing begins by driving traffic to your website to boost subscribers, then sharing interesting content that sparks engagement and nurtures the relationships you are building, he writes.
Creating an enduring e-commerce business requires going beyond routine tasks such as legalities and a domain name, writes Stephanie Burns, founder of Chic CEO. Find the best sales funnel, check every detail before the launch and document the journey on social media to build a personal brand, experts recommend.
Office-rental startups such as Knotel and Industrious are trying to show how they differ from WeWork and its business model that initially courted entrepreneurs and freelancers. Knotel uses both direct leases and revenue-share deals and focuses on corporate clients, while Industrious targets revenue-share agreements in which landlords take on the majority of investment in new locations.
User needs, legalities and culture are three privacy considerations that must be addressed, say four founders of startups that handle sensitive data. "Companies must also focus on building privacy into company culture and habits," writes Stephanie Nguyen, scientist at MIT Media Labs.
McDonald's has introduced an app called Archway to Careers that will help employees pursue career and educational development. The app builds on the brand's Archways to Opportunity programs, which have provided educational access and tuition assistance to employees.
Nonprofit grants and donor contributions have become important revenue streams for many for-profit publications, including The Guardian, The New York Times and the Chicago Tribune, with some journalism organizations choosing to secure nonprofit status. McClatchy regional editor Lauren Gustus is also teaching the publishing company's newsrooms how to ask for donations and says the shift is important for their ongoing operations.
Why it matters: If you can see past what appears to be a blood war brewing between mathematicians and traffic engineers, this article about what it takes to fix traffic offers some interesting ideas. One surprise is the call for all drivers to be on the same navigation system.
Why it matters: Researchers have put together a real-time map of reported cases of coronavirus around the world. The CDC confirmed a second case in the US and continued to monitor 63 other "patients under investigation." Hundreds of cases have been reported around the world and China has placed travel restrictions on about 30 million people to try to contain the outbreak.
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