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12/11/2019

Singer and Ivy Park athleisure brand co-founder and CEO Beyonce Knowles-Carter says her "true win is creating art and a legacy that will live far beyond me." It was her mother, she says, who told her that "creativity starts with taking a leap of faith -- telling your fears they are not allowed where you are headed."

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Elle magazine
12/11/2019

Intel fired 17,000 workers from 2015 to 2017, and an investigation by The Oregonian found Intel workers over 40 were more than twice as likely to be fired as their younger counterparts and those older than 60 were eight times more likely to be terminated than workers younger than 30. Complaints filed to federal regulators in 2015 sparked a US Equal Employment Opportunity Commission investigation, but to date, there has been no resolution in the matter.

12/11/2019

Brand extensions, like Ford using its Mustang brand for an electric SUV, are most likely to succeed when companies target existing customers who positively associate with the brand, but it's not without risk, says Denise Lee Yohn in this blog post and video. "If you stretch an existing brand into a new offering and it fails, that might damage the perceptions of the brand and existing products," she says.

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SmartBrief/Leadership
12/11/2019

More than 2.1 million administrative assistant jobs have been cut since 2000, and the role is predicted to see the largest job losses by occupation in the next decade. The career that used to be a reliable path to the middle class for women with no college degrees is being replaced to cut costs through automation, outsourcing or upskilling.

12/11/2019

Microsoft's Dynamics 365 Human Resources offers an HR management system that's comparable to existing platforms, and Microsoft's ambition and ability "to create complex software applications that are easy to use" make it a formidable player, writes Josh Bersin. "[M]y guess is that Dynamics 365 HR will be available as a chatbot, through Microsoft cards and panels, and through conversations and direct suggestions in Teams," he argues.

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Josh Bersin blog
12/11/2019

Passengers who haven't quite earned enough points to qualify for JetBlue's Mosaic status can purchase their way into the benefits program between now and December 31. Users can buy points to maintain their own status or give the extra points as a gift.

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The Points Guy
12/11/2019

Members of the ad industry are becoming disillusioned with "walled gardens" as these closed ecosystems lack transparency "while restricting easy access to content and applications that they don't approve of," writes Antonio Tomarchio. He urges marketing leaders to flex their muscles and wallets with businesses such as Facebook, Google and Amazon and "demand a scalable, cross-channel solution and better access to data and portability" and ensure safeguards protect consumer privacy and data provenance.

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SmartBrief/Marketing
12/11/2019

Elimination of single-use plastics by hotels, carbon emissions reduction plans by airlines and water bottle refill stations at airports are among myriad ways the travel industry is embracing sustainability. Travel advisers are experiencing growing demand from customers for eco-friendly accommodations.

12/11/2019

Being truthful, supportive, dependable and honest, even when it's difficult, are among 10 actions leaders can take to win over team members, writes Lolly Daskal. "When a successful leader has confidence in themselves and their team, people trust them in return," Daskal writes.

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Lolly Daskal
12/11/2019

Picking one word as a "lighthouse" to guide you in 2020 is more effective than creating a New Year's resolution, writes Alli Polin. Choose a word or words that give you the energy to overcome resistance, and feel free to change it if it stops working, Polin writes.

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Alli Polin