A new Vital Strategies campaign, "Resolve to Save Lives," puts a spotlight on young people who suffer from long-term effects of COVID-19 and encourages others to get vaccinated. The campaign site includes videos of COVID-19 "long-haulers" describing symptoms such as fatigue, shortness of breath, change in smell or taste, and cough and headache.
A group of states urged District Judge Colleen McMahon at a hearing earlier this week to reject a broad settlement deal with Oxycontin maker Purdue Pharma approved by a federal bankruptcy judge in September that would protect members of the Sackler family from future opioid-related lawsuits. Noah Purcell, solicitor general for Washington state, argued during the hearing that the Sacklers abused the bankruptcy process.
Drugmaker Acadia Pharmaceuticals has partnered with StoryCorps to tell patients' stories about the more challenging symptoms of Parkinson's disease. The effort is coordinated with Acadia's campaign for Nuplazid, the only FDA-approved drug for Parkinson's disease psychosis.
Australian agency The Hallway developed a four-minute PSA video based on The Cure's song "Boys Don't Cry" to draw awareness to men's mental health issues and to challenge the status quo for men when it comes to expressing emotions. The campaign is in partnership with the University of Melbourne's Centre for Mental Health and Gotcha4Life, and it emphasizes the need for men to protect their mental health by releasing anxiety and sharing their feelings.
Seven marketing executives from health systems across the US give their tips on operating a great campaign on a thin margin. Jigar Shah, chief marketing officer at Providence, for example, points to efficient audience selection, personal messaging, and picking the best channels to help lower launch costs, while Alexandra Morehouse of Banner Health relies on content marketing to fuel organic search results.
Advertisers may start building their own audiences to pull in patients and HCPs on Meta, in the wake of the social platform's plans to eliminate health-related ad targeting options. The move could affect pharma brands' strategies for attracting viewers on social media.
-- Susan Milford. senior vice president of Marketing and Communication at OSF HealthCare in Peoria, Ill., commenting in a Becker's Health IT report on tight hospital marketing budgets.
Oscor has been acquired by Integer in a deal worth $220 million. The acquisition "strengthens Integer's ability to serve our customers by expanding our product offering in steerable sheaths and cardiac and neurostimulation leads and adding low-cost manufacturing capacity," said Integer CEO Joe Dziedzic.
The Desara TVez, used to treat stress urinary incontinence, has been introduced by Caldera Medical as part of its Desara portfolio. "Staying true to our commitment of being surgeon and patient-focused, Caldera Medical collaborated with dozens of leading surgeons to bring enhanced ease of use and patient safety to life in the form of Desara TVez," said CEO Bryon Merade.
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