Shutterstock is promoting its library by creating an alternative trailer to celebrate the upcoming third season of Netflix's "Stranger Things." The spot, part of the brand's "It's not stock, it's Shutterstock" campaign, declares "We have millions of strange things" before displaying show-themed stock footage and the copy, "The only thing you can't find here is justice for Barb."
Comedy Central will give comedian Anthony Jeselnik a weekly interview series, "Good Talk," in which the former writer for Jimmy Fallon's late-night NBC show will talk careers and craft with other comedians. The network has signed a multi-platform agreement with Jeselnik, who has previously hosted a Comedy Central series, appeared on roasts and produced a podcast.
Comcast reportedly will tap Maximo Ibarra as CEO of pay-TV unit Sky Italia, which has gone without a leader since November 2018. Ibarra, the head of Dutch telecom KPN, will replace Andrea Zappia, who was named CEO of Continental Europe for Sky.
Brand purpose is a "core principle" of a company, not something that starts in marketing, former Procter & Gamble chief marketer Jim Stengel says. Nike, CVS and Unilever are highlighted as companies with clear purpose work.
Marketers utilize data from a variety of sources to plan, optimize and evaluate digital ad promotions, which makes consolidating information difficult, according to a study conducted by Advertiser Perceptions, Lucid and Cubiq. Paying for the wrong audience is a waste of media dollars and leads to erroneous insights, said Lucid's Ted McConnell.
Crispin Porter + Bogusky is celebrating Jose Cuervo's heritage with a "Father of Tequila" campaign that features experiential, digital and 15- and 30-second TV spots. A 30-second ad touting Jose Cuervo Tradicional shows a party with historical figures who were pioneers in their respective fields being hosted by the "Father of Tequila."
Wendy's high-speed social media strategy and a $25 million increase in spend for digital platforms has prompted the company to shake up management and align marketing and operations departments, said Kurt Kane, chief commercial officer. The changes have resulted in a corporation better structured to deploy and monitor its notorious social marketing and has even led to employees in non-marketing roles taking becoming more active in promotions, Kane said.
Nathan Willers of the University of Denver talks about marketing authenticity at universities and recent admissions scandals involving digitally altered images. He points out Generation Z is now enrolling in college, and they are known to spot authenticity failures and contrived diversity, so today's marketers should be trained and prepared to work in this diversity-aware environment.
Nike released the Air Force 1 Low Puerto Rico shoe this month ahead of National Puerto Rican Day and ran into trouble when it was pointed out that the design on the shoes was Caribbean, not Puerto Rican. Janel Martinez writes that this lack of cultural awareness could be avoided by empowering diverse professionals during the entire creative process, and she points out that US Hispanics are often lumped together: "While we have a shared history and culture, we're not monolithic."
This interview with Sandra Alcala, the director of member services for the House Democratic Caucus, highlights the diversity currently in Congress, not just among members but staff as well. "I'm very happy the chairman made this a priority, that we have one of the most diverse caucuses that we've ever had and we have a support system and staff that reflects that diversity," she says.
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