Conviva released a 34-page TikTok Benchmarks & Strategy Guide that offers practical tips on how to create video on the platform, strategy advice and guidance on using tools to optimize campaigns. The report also displays industry benchmark data showing top accounts and their engagement levels, such as follower counts, number of videos posted and average likes per video.
Golin created a "Once Upon a No" video series for Pure Leaf iced tea, directed by Rashida Jones, that features Amy Poehler re-imagining classic fairy tales where the female characters say "no" to the silly things asked of them. The series is part of a wider "No is Beautiful" campaign from DDB for the brand, which is running across TV, social, print, in-store and out-of-home, including an interactive experience where people's suggestions for other re-imagined fairy tales were displayed on a Jumbotron billboard in Times Square.
Butler, Shine, Stern & Partners' debut campaign for yogurt brand Noosa, "Full On Tasty," features spots that play into the autonomous sensory meridian response social video trend by blending "luscious food photography with fun ingredient stories," says BSSP's Anders Gustafsson. The spots are running across social and national TV, and the push includes out-of-home and in-store advertising.
VaynerMedia's campaign for Stella Artois is urging people to "UnCancel" plans this leap year and enjoy the gift of an extra day with loved ones -- with the added incentive of free beer via the Stella Leap Day Fund if they share the brand's video using #UnCancelPromo. Digital out-of-home ads in New York, Chicago, Miami and Los Angeles display a QR code that directs consumers to the campaign video and a countdown timer.
Nearly 50% of video ad impressions occurred on connected TV platforms in 2019, compared with 38% in 2018, while mobile video impressions dipped to 27% versus 30% the previous year, according to Extreme Reach's Video Benchmarks Report. The majority of ads are placed with premium content and completion rates are on the rise, according to the report.
A new app gives Altice One video subscribers service through Apple TV's 4K equipment, providing live TV, a cloud-based DVR, video on demand and the ability to restart some live shows after they begin. The deal, which mimics an Apple and Charter Communications integration agreement, also allows Altice customers to pay $10 each month to finance the Apple box.
Hackers have stolen the entire list of facial recognition specialist Clearview AI's clients, the company reports. Clearview's database, containing 3 billion images gleaned from social media, is used by a number of law enforcement agencies, a practice that has been criticized by privacy experts.
The Richards Group capitalized on the "Leaning Tower of Dallas" -- an 11-story building that's stubbornly still standing despite demolition efforts -- with a digitally projected ad reading, "Have better luck with us," for Choctaw Casino & Resort. "We knew when the building only came down halfway that it would become the target of the finest meme machines the Internet has to offer," says The Richards Group's Tim Eger.
Steve Huffman, co-founder and CEO of Reddit, had some strong words about TikTok at the "Social 2030" conference, which explored trends for social apps in the next decade. "I look at that app as so fundamentally parasitic, that it's always listening, the fingerprinting technology they use is truly terrifying, and I could not bring myself to install an app like that on my phone," he says.
Eminem tweeted a #GodzillaChallenge to see if fans can match his speed on the track and the video posted has attracted 3.8 million views and 125,000 likes. The rapper's favorite will win prizes sponsored by video-editing app Triller, and Twitter has been flooded with videos from rappers, and those less competent, trying to rise to the challenge.
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