GoPro created a #HomePro challenge, which is awarding five winners each day until April 30 with five-year GoPro Plus subscriptions and a Hero8 Black or Max camera for the most creative at-home videos shot on its GoPro App. People can enter to win by sharing their videos using #HomePro and #GoPro on Facebook, Instagram, YouTube or TikTok.
Location data technology companies Foursquare and Factual have merged, serving brands like Microsoft, Uber, Samsung, Snap and Twitter in more than 20 global markets, plus most of the Fortune 100 firms. The combined businesses maintain datasets regarding more than 500 million devices that are integrated or accessible within platforms covering more than 80% of programmatic ad spend, Factual CEO Gil Elbaz wrote in a blog post.
Short-form video subscription streaming service Quibi rolled out Monday with a slate of 10-minute original series and films and $150 million in advertising inventory from more than 20 brands at 10 partners, including Discover, General Mills, Pepsi, Procter & Gamble and Walmart. "We don't quite know what to expect since we're launching in such an unusual moment," says Quibi CEO Meg Whitman, adding, "We're building this business for the long haul."
StrawberryFrog's new campaign for financial services company Truist features a 60-second spot that highlights how America is adjusting to the coronavirus pandemic and directs viewers to the brand's response efforts, which includes $25 million in charitable donations. "Truist Cares" is running across TV, social, digital and radio.
Brands will soon be able to use DoubleVerify tools to authenticate Pinterest ad viewability and identify digital ad fraud and invalid traffic. DoubleVerify currently offers the service for Facebook, Instagram, Snapchat, Twitter and YouTube, and Pinterest plans to globally roll out the tools following the current closed test.
Comcast's NBCUniversal will increase content at the expense of ads on its news channels and some entertainment shows. NBCU may also offer family film nights or marathons on some services, with sponsorships replacing many commercial pods.
Social distancing has driven especially large increases in TV viewing among younger audiences, the Video Advertising Bureau reports, with children 2-11 watching 39% more and adolescents 12-17 increasing their viewing time 46%. People aged 18-34 also watched 83 million hours more during the week that started March 16, compared to the last seven days of February.
Humanaut created a "From Outside With Love" campaign for Organic Valley, which touts the brand's milk products and the secret ingredient for its dairy cows -- "the outside." The push is running across broadcast and cable TV, over-the-top and social.
RPA's Joe Baratelli writes about the kind of leadership creatives need to thrive. "I've always believed that leaders who are self-aware and humble give people the space to become the best they can be," he writes, adding, "Creative people also need to know that someone's steering the ship."
Instagram stickers are a useful tool for brands to boost audience engagement without being overtly promotional and to showcase creativity, writes Hugh Stephens. He breaks down the options ranging from quiz and poll to location, time and weather and hashtag stickers, and urges brands to maximize the tool by testing and integrating with user-generated content.
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