Kellogg's Frosted Flakes is sponsoring the Sun Bowl, which will be titled Tony the Tiger Sun Bowl on Dec. 31 in El Paso, Texas, and televised by CBS. The sponsorship deal includes a logo featuring Tony the Tiger, in-stadium brand exposure, on-site activations and product sampling, and digital and social media content.
Planters is making Cheez Balls a regular product and is marking the occasion with a "#CheezBallContest" to give away 350 limited-edition Cheez Balls Cheez Powder shakers. Consumers can enter the sweepstakes by tweeting @MrPeanut to tell him what food they'd make tastier using Cheez Powder and the brand is also taking a special Made from Scratch food truck to New York, which offers a menu incorporating the product created by chef Richard Blais.
PR professionals should look to their marketing peers to see they have embraced artificial intelligence to use the technology for more than data insights, but also for personalization, behavior prediction and automation, Michelle Pittman writes. "We must start thinking about how we can reach more people with personalized messages in less time than it takes to secure traditional mass media. We need to show models for how different messages could reach and influence audiences," she writes.
Apple is honoring 103 years of the US National Park Service with a campaign that includes a $10 donation for the first 100,000 purchases made via Apple Pay on its app, in stores or via its site between Aug. 17 and 25, with the money going toward youth programs within US national parks. The push includes a "Our National Parks" collection on Apple Books, content on its TV app such as the Smithsonian Channel Plus' "National Parks Exploration Series" and park-related shows on Apple Podcasts.
Airship's Mike Stone offers four examples of brands that have nailed the mobile experience, including Foot Locker's virtual reality scavenger hunt in Los Angeles that sent fans around the city to solve clues and gain the chance to be the first to purchase Nike's LeBron 16 King "Court Purple" sneakers. He also highlights Subway's use of RCS technology in texts, which incorporates interactivity, rich media and messaging through chatbots powered by artificial intelligence.
F/NE Group Global CEO Mandi Fine discusses health care advertising and the purpose marketing trend in this interview. "Purpose-driven marketing is all about authenticity -- not just making promises, but keeping promises," she says.
YouTube Originals will now be available for free for all viewers and will be supported by ads and YouTube Premium subscribers will be able to view the content ad-free. YouTube will also be using an algorithm to recommend videos for Premium subscribers.
Hulu's latest spot in its "Hulu Sellouts" campaign from Big Family Table stars running back Todd Gurley of the Los Angeles Rams touting the streaming service's live sports with the help of a cat influencer. The ad shows Gurley revealing that he's not being paid, but says that the cat, named Mr. Hulu Has Live Sports, is making big bucks.
Walmart and BuzzFeed's Tasty have extended their partnership to enable Tasty app users watching recipe videos to add the ingredients directly to their Walmart online cart. The shoppable feature also lets users choose items based on brand, price, dietary needs or quantity.
Charter Communications is making a splash in its southern California systems with its 9-month-old Spectrum News 1 channel, Knight-Cronkite News Lab reports. The cable company believes the channel, which recruits staff based on local knowledge rather than TV experience and shuns both car chases and granular traffic reports, will help differentiate it from streaming services.
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