Brands invested $3 billion in TV advertising during last year's playoffs across America's four major sports with the National Football League gaining a 62% share, MediaRadar reports. More than half of overall spend was generated by 23 brands, including AT&T, General Motors and Anheuser-Busch.
Data broker Acxiom has issued a statement that backs Apple CEO Tim Cook's call for US national privacy legislation. "What everyone must understand is that the cost of compliance for all businesses in the US will be punitive and detrimental to our economy if everyone must adhere to multiple and independent state laws versus a singular, united set of policies across the US," the statement says.
Karen Weise explores how Amazon's plethora of customer data is fueling its ad business, which is valued by Morgan Stanley at around $125 billion. Amazon's self-serve ad platform offers hundreds of automated audience segments for targeting, she writes, based on purchases, media watched or demographics of individual households; additionally, the platform can track how ads lead to conversions.
Facebook Chief Operating Officer Sheryl Sandberg spoke at a conference Sunday about the company's past few years, saying, "We need to stop abuse more quickly and we need to do better to protect people's data." She detailed the five-step approach the company is taking to tackle its problems, including spending more on security and safety, increasing transparency and clamping down on fake news and accounts.
David & Goliath's Super Bowl campaign for Kia eschews celebrities to instead reveal a brand initiative titled "The Great Unknowns Scholarship" that aims to "help young people in need get a foothold in higher education." A teaser ad ran during Fox's NFC Championship game on Sunday that featured a boy asking "What if this year in some way, it was about the rest of us?"
UFC Fight Night's Saturday debut on Disney's ESPN+ got 568,000 people to subscribe to the network, a record number for the streaming service, which launched in April. The Henry Cejudo vs. T.J. Dillashaw match got the highest ratings of any UFC Fight Night preliminary round since 2013.
Investment bank UBS expects 50 million subscribers in the first five years of Disney's streaming service, Disney+, and also expects that the company can drive revenue by investing more in Hulu. The latter could be tricky, as Disney revealed in a Friday SEC filing that it topped $1 billion in losses related to investments in the streaming industry last fiscal year -- including a Hulu-centered equity loss of $580 million.
Showtime has acquired the rights to broadcast "Of Mics and Men," the series documentary that explores the history of hip-hop pioneers Wu-Tang Clan, who are celebrating 25 years since the release of their first album, "Enter the Wu-Tang (36 Chambers)." Two episodes of the four-part series, directed by Sacha Jenkins, will run this month at the Sundance Film Festival, and the entire show will air this spring on Showtime.
The majority of Americans agree that more sleep would do them good, according to several studies, and the lack of sleep is often a vicious cycle affecting job performance and other areas. The key to ending the cycle is setting boundaries between work and home life, such as not checking email after a certain hour, writes Maurie Backman.
Uber plans to explore autonomous bikes and scooters in a new division called Micromobility Robotics. "The New Mobilities team at Uber is exploring ways to improve safety, rider experience, and operational efficiency of our shared electric scooters and bicycles through the application of sensing and robotics technologies," said Uber's Advanced Technologies Group.
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