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10/19/2018

Ford taps Bryan Cranston for its latest US campaign, "Built Ford Proud." The debut campaign for Ford by Wieden+Kennedy New York is backed by major media buys during NFL games and prime-time and late-night TV shows with a targeted 2.5 billion media impressions.

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Ford, Bryan Cranston, NFL
10/19/2018

The Coalition Against Ad Fraud has published what it says is the first set of standardized definitions of mobile ad fraud. The document notes the differences between technical and compliance fraud and outlines types of mobile ad fraud such as fake installs, click spam and false impressions.

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MarTech Today
10/19/2018

Democrat Beto O'Rourke, who is running against incumbent Texas Sen. Ted Cruz, has invested more in Facebook ads than President Donald Trump since June, per the Wesleyan Media Project. O'Rourke spent $5.6 million overall on digital ads, compared with Trump's $5.8 million.

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USA Today
10/19/2018

Mars' third-place ranking on Fortune's top workplace list proved most popular with readers this week. CPG brands populated most of the Top 10 list, including a story about J.M. Smucker's brand-building strategy and Unilever's new line of probiotic ice cream.

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Unilever, J.M. Smucker, Fortune, Mars
10/19/2018

The Nebraska Tourism Commission has launched a self-deprecating campaign that makes fun of the state's reputation for being dull while showing that the opposite is true. One ad reads, "famous for our flat, boring landscape," while displaying hikers joyfully jumping across rock formations in Toadstool Geologic Park.

10/19/2018

Automakers that run campaigns combining TV ads with social content experience a 29% increase in purchase intent among heavy TV viewers, Nielsen reports. Purchase intent for combined campaigns also rises 9% among viewers who watch less TV.

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Nielsen
10/19/2018

Twitter has released two complete data sets related to election tampering on its site, one regarding activity by Russia's Internet Research Agency and the other featuring information from accounts that are suspected to have come from Iran and were related to the November midterm elections. The data sets jointly comprise over 10 million tweets and 2 million images, videos and GIFs.

10/19/2018

CBS has named David Nevins chief creative officer, helping fill gaps in leadership left by the departure of Leslie Moonves. Nevins will continue to oversee Showtime as CEO but will expand his role to include creative services pertaining to the entertainment division of CBS Television and the company's 50% stake in the CW.

10/19/2018

Coca-Cola has signed a sponsorship deal with the McLaren Formula One racing team. The company's Dasani Sparkling and Glaceau Smartwater logos will appear on the team's cars during the Brazilian, US and Abu Dhabi Grands Prix races.

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RaceFan
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Coca-Cola, McLaren, Smartwater
10/19/2018

Sirius XM satellite radio for cars has been trying to enter the home smart speaker market, and a partnership with Amazon may open that door. In a two-way promotional deal, Sirius will give three-month trials to customers who buy the Echo Dot smart speaker through Amazon and also offer Echo Dots to customers subscribing through Sirius' website.

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Reuters
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Sirius, Amazon