Disney has unveiled a 16,000-square-foot immersive experience titled "Mickey: The True Original Exhibition" to mark Mickey Mouse's 90th birthday. The exhibition in New York enables visitors to immerse themselves in the history of the character, exploring places like the Cosmic Cavern and Sorcerer's Way, and a short film takes viewers behind the scenes.
Executives discuss Facebook's gradual expansion of advertising into WhatsApp, which will culminate with ads being displayed in the messaging app's Status feature next year. "Without specifics, it's hard to tell how consumers will react to ads in the WhatsApp's Status feature, but if they're highly personalized, they could offer a new, communication element to a brand's overall social advertising plan," says SteelHouse's David Simon.
NASCAR is letting fans follow the action at this year's Monster Energy Nascar Cup Series Championship race via a show on Snapchat Discover titled "NASCAR Highlights." Fans at the race and those watching elsewhere can share Snaps via a Snapchat Discover Our Story feature; additionally, race cars at the event will display Snapcodes, and custom filters will be available to attendees.
Programmatic technology has been steadily disrupting advertising, enabling advertisers to more effectively target consumers with relevancy and leading consumers to increasingly expect, and be disappointed not to receive, personalization, writes Laura Bakopolus. Programmatic's disruptive phase is not over, and the advertisers who will be most successful will be those who adjust strategy based on the level of data consumers are willing to part with in order to receive advertising that's useful to them personally, she writes.
Pinterest and its major retail advertisers are introducing "snow globes" for the holiday shopping season. With the new ad product, retailers can build interactive catalogs that take visitors to customized recommendations based on their past browsing.
Argonaut's short film for Cricket Wireless, "Four for the Holidays," tells the story of what the brand's four animated characters do for the holidays when they've finished shooting an ad. The film includes celebrity cameos and is being promoted across social and billboards.
Connected TV ads accounted for the most impressions by device during the past two quarters, taking a 38% share, with mobile in second place, Extreme Reach reports. The average completion rate for connected TV ads in the third quarter was 95%, compared with video's overall average of 82%.
The New York Yankees are reportedly in talks to buy the YES Network back from Disney, and investors have signed on to the transaction. The team owns 20% of the regional sports network and has not commented on the potential deal.
Valerie Bertinelli has signed a deal with Food Network that will have her cooking up a new show, "Family Food Showdown," in which families will compete in three cooking challenges with $10,000 at stake; Bertinelli will also continue to advise young contestants on "Kids Baking Championship." Bertinelli is best known for her role in the 1970s sitcom "One Day at a Time," but she has been working with Food Network for several years.
Cartoon Network will be commemorating 20 years of "The Powerpuff Girls" with show-themed products, programming and the Empowerpuff Program, a yearlong internship. Interns will act as brand ambassadors and contribute to the marketing and production agenda.
- Page 1