Panera Bread's reusable holiday cup collection features designs by TikTok creator Emily Zugay, who became a viral sensation on the platform with her humorous improvements of brand logos and satirical videos. The "2021 Ugly Holiday Cup Collection," created with Alison Brod Marketing + Communications, features four original limited-edition designs that can be won by entering a sweepstakes via a dedicated site.
Telehealth brand Hims released a holiday campaign from Ryan Reynolds' Maximum Effort that includes a 30-second spot showing a man's hand opening the doors of an Advent calendar to get chocolate treats until the final door reveals a blue pill on top of a cushion as copy says, "Unwrap each other this year." The "Sexmas" push is running across social, digital and out of home, including at Times Square.
Kendra Clark highlights four ad industry predictions as privacy regulations increase worldwide, including the US where there are more than 25 state-level privacy bills in the works. Experts agree that it's unlikely the US will see comprehensive federal privacy legislation in the near future and expect more industry self-policing.
IAB announced its slate of key events for the first half of 2022: the Annual Leadership Meeting (Feb. 7 to 10) and NewFronts (May 2 to 6) will be in New York and feature a hybrid of in-person and virtual events, and its virtual Podcast Upfront (May 10 to 12). IAB also is launching the first PlayFronts on April 5 with presentations, demonstration lounges and other activities for the gaming industry.
Playground launched its beta effort as a community-oriented social platform where users encourage others to find and attend in-person and online cultural events, with plans to create discussion forums. Founded by Jia Ling Yang, the platform currently focuses on creators in art, music, wellness and similar areas, and plans to add monetization features such as fan subscriptions, ticketed events and merchandise.
ESPN's "Monday Night Football" telecasts have now helped the network win the November primetime cable ratings race two months in a row, with Fox News, The Hallmark Channel, MSNBC and Paramount Network rounding out the top five, Nielsen reported. The sports network drew an average of 2.8 million viewers, up 12% from November 2020.
Streaming video service Future Today credits AT&T's Xandr ad sales unit with helping it breakthrough in a connected TV market dominated by larger providers. Xandr's Monetize platform enabled the company to triple its revenues year-to-year in the first half of 2021, says Future Today CEO Vikrant Mathur.
Saatchi & Saatchi created a 60-second "Bookstore" spot for Toyota that features a girl rallying her community to save a local independent shop. The ad, part of the brand's annual holiday "Toyotathon" campaign, debuted during "Christmas in Rockefeller Center" on NBC.
Counsel created a campaign for Vacasa and Dr. Seuss Enterprises that enables people to book a holiday stay in the Grinch's iconic cave, which is "three thousand feet up, up the side of Mt. Crumpit" and is just outside of Boulder, Utah. The multi-level cave spans 5,700 square feet and is showcased in a 30-second spot that's supported by digital and social promotion.
Colin Parajon, Netflix's manager of global brand strategy, offered advice for communications students during a recent PRSSA keynote address, "Being Human in Big Tech." Parajon urged students to "cut your teeth at a big agency, and hone your craft at a small agency," learn to communicate ideas concisely, volunteer to "be the bridge to other teams," and "don't be afraid to be vulnerable and show your true self to your clients."
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