Brands that involve themselves in political debate and social issues should do so with a clear-eyed, long-term strategy that is in complete alignment with their company's values and actions, writes Craig Barkacs. Nike and Ben and Jerry's are examples of brands who successfully champion issues that matter to both their customers and their companies, he writes.
Pet owners are being urged by natural pet food brand "I and love and you" and Fact & Fiction to #FeedTheLove on Facebook and Instagram. Stories already shared during the "Confessions of Love" campaign are captured in a short digital video, and the brand is donating one meal to National Mill Dog Rescue for every story that highlights the bond people have with their pets.
Facebook's Carolyn Everson discusses the brand's holiday pop-up store in New York City, which showcases the platform's privacy tools and its commitment to user privacy. "We learned a lot of lessons post Cambridge Analytica, but one of the most important ones is that we do have a tremendous amount of tools for consumers to control those privacy settings and yet ... many consumers don't know how to use them," she says.
Boathouse Agency's latest digital campaign for Nectar Sleep stars Mayim Bialik from "The Big Bang Theory" explaining the science behind a good night's sleep while wearing a white lab coat. "Real, Sleep Science from Mayim Bialik" also features the brand's CGI brain character and introduces a new CGI heart mascot.
YouTube, in collaboration with the Webby Awards, has announced that Groupon's six-second ad starring actor and comedian Tiffany Haddish was voted by the public as the best bumper ad of 2018. The platform has revealed the winners in all seven categories, with awards also going to Nintendo, McDonald's, Bonobos and Gatorade.
Nielsen Media reports that Fox News was the highest-rated cable news network in prime time for 2018, raking in an average of 2.5 million people watching its programs. MSNBC came in second, with 1.8 million, up 12% from last year to hit a record for the network.
Comcast is rolling out the xFi feature on Xfinity; the feature will automatically import the customer-provided names of devices as they connect. The new feature will also simplify functions such as screen time monitoring and new device connection.
Nielsen's recent audience report shows that media consumption is highest in the 50-to-64 demographic, at more than 11 hours per day on average, while respondents who are between 18 and 34 years old reported an average of eight hours a day. Digital media use is more common among the younger crowd, while older viewers tend to stick to radio or traditional TV.
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