Marketers can save time and money selecting and integrating new technologies if they "align their investments with business outcomes and develop a continuous improvement approach to how such tools and platforms are selected, used and upgraded," writes Julia Amorim. To make the job easier, Amorim suggests assessing your current tech stack to confirm current capabilities, map out key processes, workflows and other variables, determine how you'll train individuals to use a new platform or tool and consider necessary internal communication and documentation.
Arm & Hammer and People magazine teamed on a "Thank You, Coach $100,000 Giveaway" campaign from The VIA Agency and Wavemaker, which encourages consumers to use Instagram, a dedicated site or mail to put forward coaches "who go above and beyond to inspire and empower their team members" for the chance to win one of 20 prizes of $5,000. The campaign includes editorial stories about outstanding coaches in People, and videos and ads across Arm & Hammer's social and digital channels.
Google has expanded its year-old college search function to include data on not just four-year colleges but also two-year programs and institutions and certificate programs. The search provides such data as graduation rates and tuition as well as location and potential areas of study.
Viacom's merger with CBS has given the new entity a highly diversified and deep portfolio of cable networks. New Chief Financial Officer Christina Spade will be tasked with balancing their budgets, as well as saving $500 million within the next few years.
Showtime is offering online viewers two free episodes of its "On Becoming a God in Central Florida" series over Sho.com and YouTube, as well as other platforms, before it debuts August 25 on the premium network. The 10-episode comedy-drama stars Kirsten Dunst as a Florida woman involved in a pyramid scheme.
AMC will partner with Britain's ITV in a three-part series examining the sensational "Who Wants to Be a Millionaire" scandal in the UK in "Quiz" from filmmaker Stephen Frears and producers of "The Crown." The short series chronicles cheating accusations against a couple who won all the money on the show in 2001.
Microsoft dispelled reports that the company might release a streaming-only Xbox console next year, saying that the upcoming Project Scarlett will only introduce a high-end model with local gaming capability. The company's Project xCloud will, however, allow users to make their Xbox One consoles function as streaming servers.
Cramer-Krasselt's new push for Corona Extra brings back Tony Romo to man the Corona Hotline, which fans can call to get Romo's take on NFL games and enter to win prizes including a Corona Gameday Beer Fridge. A series of spots feature Romo dispensing game day wisdom to fans, and the campaign is running across TV, social and digital.
After Wendy's discontinued its spicy chicken nuggets, Chance the Rapper tweeted about the menu change to his 8.3 million followers and sparked such a lively social conversation that the chain built a campaign around it. Wendy's focuses regularly on the power of social media, says CMO Carl Loredo, adding, "We are constantly looking for these types of organic opportunities. It doesn't hurt that Chance was part of the engagement, but this was off the charts for engagement and shows just how important it was for our fans."
CBS' David Begnaud's viral tweet that shared the details of the funeral of Margie Reckard, wife of Antonio Basco, following her death at the El Paso shooting resulted in more than 500 people attending and donations from around the world. "It was the most beautiful thing I've ever seen," Antonio Basco said, adding, "I love El Paso and [I'm] glad to be your family."
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