Twitter, YouTube and Snapchat commemorated Earth Day on their platforms and offered tools for users to follow suit. Twitter launched a hashtag and connected emoji that promoted campaigns such as #ClimateAction and #EarthRise, Snapchat released a Lens depicting the world in 2100 if climate change is overlooked, and YouTube highlighted various environmentally-friendly vloggers.
Funding has stalled the widespread adoption of augmented- and virtual-reality technologies in classrooms, according to a report from ABI Research. Forecasts show that the education sector is projected to spend $6 billion annually on such technologies and that some equipment costs are expected to fall.
ESPN will share its annual coverage of this week's National Football League draft with sister company ABC as parent company Disney sends a strong signal to the league that it wants to remain a close working partner when its contract lapses in 2021, an ESPN executive said. ABC will provide a more entertainment-oriented version, said host Robin Roberts.
Brands face the challenge of broadcasting their creative ideas across channels and screens to tell cohesive story while engaging audiences, writes Les Seifer. He urges brands to consider all of the technology and creative campaign nuances throughout the pre-production, production and post-production stages to ensure a seamless experience.
Budweiser's Earth Day campaign from VaynerMedia featured customized radio spots delivered to locations based on real-time wind information to emphasize that the brand's beer is brewed using 100% renewable energy from turbines. The 96-hour push followed the wind's path across 1,300 miles, five states and 24 towns.
Huge's debut campaign for Realtor.com, "Public Reality Announcement," includes a spot that highlights the ridiculously large and stylized homes fawned over on social channels and reality TV before showing regular houses and ending with the tagline, "Homes, for the real of us." Ads are running across broadcast TV, Instagram, Twitter and Facebook.
Kia's new TV spot from David&Goliath, "The News Species of Soul," features three Soul models traversing rugged landscapes before revealing that they're actually driving across a chameleon's shifting colors and end up being gulped down by the lizard. The campaign includes 60-, 30- and 15-second iterations of the spot, with Hispanic market versions, and will run in cinemas and on digital.
The WNBA has expanded its cable presence by signing with CBS Sports Network for a 40-game package of primetime and weekend telecasts starting on May 25 under a multi-year deal, the companies announced. Games will remain on the women basketball league's other cable, broadcast and streaming media platforms.
In the investigation of Facebook's alleged mishandling of personal information, the platform's CEO Mark Zukerberg is being analyzed. Though Zuckerberg has said recently he wants to make Facebook a "privacy-focused communications platform," Tony Romm writes that regulators are looking for ways to hold him accountable for the platform's security breaches.
Much of the attention on Samsung this week has focused on the company's decision to delay the release of its Galaxy foldable phone because of reports that the screen breaks, but other Samsung devices are having problems, too. Its Galaxy Wearable app has been down for several days, affecting several Android devices ranging from Moto G7, Google Pixel phones, OnePlus 6T and the Xiaomi Mi 9.
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