Wikipedia co-founder Jimmy Wales launched WT:Social in October, an ad-free online networking and news sharing site that he hopes will contend with Facebook and Twitter. The site also features SubWikis reminiscent of Facebook groups and enables users to follow hashtags or add them to posts, but signup access is currently limited to a small group of 50,000 individuals.
Carmichael Lynch has created five spots to celebrate Subaru's 12th annual "Share the Love" campaign, during which the automaker will donate $250 for every new vehicle leased or sold to one of four national charities chosen by customers, with dealers also contributing to a local charity. The spots, which tell stories of individuals helped by each charity, will run in varying lengths across TV, targeted social and digital, and Subaru's YouTube channel.
Anomaly's holiday spot for Dick's Sporting Goods, "The New Kid," is co-directed by Shawn Levy of "Night at the Museum" fame and Will Gluck who produces "Woke," and will officially debut during NBC's Sunday Night Football on Nov. 17 before running across TV, select movie theaters and YouTube, Twitter and Facebook. The spot uses computer-generated imaging to bring one of the retailer's stores to life after the doors are closed for the evening, with merchandise playing all night with the newly arrived Nike Air Max 270 React and rushing to get back on shelves before the store opens next morning.
WarnerMedia's TBS and TNT have secured first-look agreements with Olive Productions, which is partially backed by Steve Buscemi, to develop comedy and drama shows for the networks. The deals will last for two years and include both scripted and unscripted programs.
Facebook is using machine learning to boost its dynamic ad format and creative to help marketers deliver more tailored messaging in a form that the viewer is most likely responsive to, such as carousel or collection. The social platform is also launching a variety of tools that will enable nonprofits and other marketers to solicit contributions such as fundraising stickers for Stories, and has pledged match up to $7 million in donations made to US charities via Facebook on Giving Tuesday, Dec.3.
The Martin Agency has unveiled a Latin Grammys campaign for Oreo that features reggaeton artist Becky G singing an original song created by Massive Music, with lyrics composed by the brand and the agency. The spot, set to the track, shows Becky G dancing with family and friends and being surprised by a note and a pack of Oreos when she's apart from them.
Fox Sports has sold 78% of in-game ad inventory for Super Bowl LIV and 30-second spots are selling for up to a record $5.6 million, says Seth Winter, executive vice president, sports sales at the network. Just 17 in-game spots are still available and Winter attributes the strong sales performance, including new advertisers attracted to the event, to the fact that "the Super Bowl has really been impervious to ratings attrition."
Busch has created a Twitter campaign that will follow the progress of NASCAR driver Kevin Harvick, who the brand sponsors, at Sunday's 2019 Ford EcoBoost 400 race. Fans who tweet using #Busch4Harvick will be entered into a sweepstakes to win a limited-edition, signed Harvick Busch can and beer for a year if Harvick takes or holds first place during the race and the number of winners will be determined by how many laps for which he leads.
Disney Plus sponsored an augmented reality Snapchat lens to tout its live-action version of "Lady and the Tramp" that also includes a "sign up" button to encourage users to subscribe. The lens places users behind an image of a checked tablecloth, plate of spaghetti and the two dogs, and when users open their mouths a chef hat is placed on their head.
The subscriber base for Mediacom Communications' 1 Gig Internet, which provides gigabit broadband, has passed 50,000 in two years, the cable company said. Mediacom is expected to begin testing a 10 Gig symmetrical platform next year, technology it developed in partnership with NCTA--The Internet & Television Association as well as other tech organizations.
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