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8/7/2020

Johannes Leonardo's debut campaign for Bagel Bites features spots that showcase popular online debates, such as whether clowns are silly or scary, if children prefer unicorns or ponies and how dogs would wear pants. The ads feature the slogan "Pizza on a Bagel -- We Can All Agree With That," and the campaign is running across TV, social, digital and out-of-home.

8/7/2020

Spin Live rolled out its shoppable video service in Shopify's app store to enable brands and their influencers to sell products directly to consumers. Fashion designer LJS Brand reports a 15% sales increase using the app in livestream promotions with influencers.

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Mobile Marketer
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Shopify
8/7/2020

Clipchamp's Anna Ji offers YouTube and Facebook content marketing lessons from the viral success of "Tiger King," including the importance of developing a brand voice and shooting videos with interesting backgrounds and locations. Post content frequently, optimize videos with keywords in tags and titles, and add graphics and music during editing, she advises.

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SmartBrief/Marketing
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Tiger King, YouTube
8/7/2020

TBWA\Media Arts Lab's latest effort for Apple's "Shot on iPhone" campaign is a nine-minute film by "La La Land" director Damien Chazelle that was shot for vertical on mobile and shows a stuntman having flashbacks of his career as he plummets from a tall building and his safety gear seems not to work. The epic tale, spanning multiple movie genres, ends with the copy "Vertical Cinema."

8/7/2020

Jose Cuervo created a livestream "Who's Making Margs?" event series on its YouTube channel that features virtual parties hosted by celebrities from their homes. The first event was hosted by rapper Lil Dicky, who taught viewers how to concoct Jose Cuervo peach margaritas and featured challenges with prizes.

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Marketing Dive
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YouTube
8/7/2020

Lizzo and Amazon Studios have signed a deal that gives the company an exclusive first look at the star's projects. They jointly announced the agreement at the Aug. 6 virtual Amazon session of CTAM's press tour.

8/7/2020

Firefox's latest update will automatically delete select first-party tracking cookies after 24 hours, a move designed to stop "redirect tracking," which is a tool used by adtech firms as a workaround to cookie blocking, writes Wendy Davis. Steven Englehardt, a Mozilla computer scientist, wrote in a company blog post, "Tracking poses a threat to society, user safety, and the autonomy of individuals."

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Wendy Davis
8/7/2020

Deutsch LA created a pro bono YouTube pre-roll "Unskippable Humans" campaign with Tribeca Film Festival and the UN featuring trans activist and actor Theo Germaine, who urges viewers not to press the skip button. Copy appears saying, "Is it OK to skip homeless people like you skip ads?" before Germaine suggests what people could do instead and directs them to information on the UN's goal to reduce global poverty.

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UN, YouTube, United Nations
8/7/2020

Deciding whether or not to start a new public relations campaign can be a bit daunting amid the "new normal" of the coronavirus pandemic, protests and other societal issues, writes Dick Grove. He suggests key considerations such as the value and client expectations and urges PR pros to "listen to our gut instincts."

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PRSAY
8/7/2020

Cable One has acquired stakes in two providers of fixed wireless internet, buying 40% of Illinois' Wisper ISP and no more than 10% of Texas' Nextlink Internet. Nathan Stooke still holds the most Wisper stock, while Bill Baker remains majority owner and CEO of Nextlink.

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Light Reading
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Wisper

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