All Marketing & Advertising News
Top stories summarized by our editors
10/15/2018

Facebook has confirmed that hackers stole data from 29 million users; it initially thought 50 million had been hacked. The platform will inform each user of the personal information that was accessed, and Vice President Guy Rosen said the motivation for the attack did not seem to be related to the November midterm elections.

Full Story:
Reuters
More Summaries:
Facebook, Guy Rosen
10/15/2018

Walmart's video streaming service, Vudu, is venturing into original content in partnership with MGM and enables advertisers to target ads to viewers based on their shopping history with the retailer. Vudu is also expected later this year to debut shoppable ads that will enable viewers to click and directly add products to their Walmart shopping cart.

Full Story:
Digiday
More Summaries:
VUDU, Walmart, MGM
10/15/2018

WPP's VML and Gatorade are ending their partnership, which began in 2010, ahead of the agency's merger with Y&R. "As we look ahead to 2019 we will be evaluating a differentiated model within the digital space," a brand representative said.

More Summaries:
Gatorade, WPP
10/15/2018

The Ellen Digital Network has created over a dozen original series that were inspired by the viral human interest stories shared on Ellen DeGeneres' talk show, including one from social recipe star Kalen Allen and "Momsplaining With Kristen Bell," which has attracted Johnson & Johnson as a sponsor. "We're one of the only places that can deliver scale with brand-safe content, and that is a huge advantage to advertisers," Ellen Digital Ventures' Michael Riley said.

10/15/2018

Kopari is running a campaign titled "The Truth Stinks"; it highlights the use of aluminum in competing deodorants. The use of humor and a lighthearted feel help connect the brand to consumers, even when discussing a potentially negative topic, says Lindsey Vanderbilt, director of marketing at Kopari.

More Summaries:
Kopari
10/15/2018

AT&T CEO Randall Stephenson proposed selling CNN to address antitrust concerns about the proposed Time Warner takeover when he met with the Justice Department's Makan Delrahim last year, per a deposition. However, a person familiar with the case countered that Stephenson was merely trying to understand the Justice Department's issues with the AT&T acquisition of Time Warner, since asset sales were not required in past deals.

10/15/2018

The World Wrestling Entertainment's multimillion-dollar pay-per-view deal in Saudi Arabia may be affected by the diplomatic tensions related to the disappearance of Washington Post journalist Jamal Khashoggi. The WWE is scheduled to return to the Arab state Nov. 2 with the "Crown Jewel" event; the company says it is monitoring the situation.

Full Story:
CNBC
More Summaries:
WWE, Jamal Khashoggi
10/15/2018

FX has ordered comedy show "Breeders," starring Martin Freeman as a father whose self-perception shifts. "We enjoyed working with Martin on the first installment of Fargo and are delighted that he is executive producing along with Simon Blackwell and Chris Addison," FX president of originals Nick Grad said.

More Summaries:
Nick Grad
10/15/2018

Coca-Cola is among a growing number of companies partnering with Indiegogo's Enterprise Program to test and gauge interest in new products efficiently and inexpensively. "Typically as we think about taking solutions and testing them in the US, it can take a lot of time: Our traditional ways of doing market research involve focus groups and testing," said George Parker, director of innovation for Coca-Cola USA.

More Summaries:
Coca-Cola, George Parker
10/15/2018

Smuggler founder Patrick Milling-Smith and director Kathryn Bigelow have created a harrowing campaign to coincide with International Day of the Girl, which tells real stories from female survivors of terror group Boko Haram. "I Am Not a Weapon" includes an Instagram account and dedicated site created by Preacher where consumers can donate to the International Rescue Committee.