Snap has certified more than 30 creators on its augmented reality lens creator program on Snapchat, and expects to top 100 creators in the coming months. Snap hopes to show brands that AR Lenses are a targeted performance buy, says David Norris, Snap's UK creative strategy lead.
As of September, Amazon began pocketing a 30% cut of ad inventory from Fire TV, surprising major network executives. "It's a common thing," said one digital streaming executive, referring to the same 30% fee Roku receives for advertisers using its platform.
It's anticipated the click-through-rate for advertising is 125% higher in November, per ZypMedia data, and brands should leverage this by starting sales earlier, writes Jack Loechner. November is believed to be the best month for engaging consumers with holiday sales promotions, with ads seeing the highest click-through-rates from November 1 to 12, he writes.
Dunkin' partnered with BBDO New York in developing a campaign for the company's new line of espresso drinks that centers on the tagline "Sipping is Believing." The campaign encompasses radio, TV, social and display, and focuses on how people often find themselves in surprising situations.
The cast for FX's biographical series "Fosse/Verdon" has been finalized and stars Sam Rockwell and Michelle Williams as the romantically involved creative duo who had a great impact on American entertainment. Other cast members include Margaret Qually, Norbert Leo Butz and Aya Cash.
Social media is decisively losing favor with the American public, with opinion of its effects on society shifting by a wide margin to disapproval, as shown by a poll SurveyMonkey conducted for "Axios on HBO." Concerns range across the political spectrum, with Republicans focusing on perceived censorship of conservative voices and Democrats worried that niche marketing may harm minorities.
The $130 billion in spending on the internet of things this year is likely to grow at a pace of 20% annually and hit $318 billion in or before 2023, GlobalData's information shows. Much of the gain will come from IoT applications of augmented and virtual reality.
Microsoft has acquired app provisioning platform maker FSLogix. The startup's technology is seen as a way to speed up user profile load times in Microsoft's Outlook and OneDrive, sharpening the performance of Office 365 for virtual environments playing host to multiple users.
Communications professional Ann Wylie provides three tips to ensure a story template always finds the narrative and moves the reader seamlessly through the conflict to the resolution and beyond. Wylie suggests addressing the problem as soon as possible in the story, presenting the introduction and background after the conflict and keeping the story short and simple to ensure the story is effective.
New categories, such as apps for food delivery and subscription video and music, will help boost the market for Southeast Asia's internet to $240 billion by 2025, shows a study from Temasek Holdings and Google. That will be up from $72 billion this year, with that total itself representing a 37% increase from 2017.
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