LinkedIn has filed new court papers in an effort to prevent hiQ Labs from scraping its user data after various courts found the tactic didn't "violate the Computer Fraud and Abuse Act because LinkedIn profiles are not password-protected," writes Wendy Davis. LinkedIn contends that judges didn't thoroughly consider users' privacy interests.
Snapchat and TikTok are joining Google, Facebook and LinkedIn in building audience networks to entice brand ad spend, writes Shoshana Wodinsky. Advertisers are finding the networks offer scale and reach at a good value, but some voice concern about the ability to track ad placement and conduct post-campaign analysis.
Reddit has announced a content-sharing deal with Snapchat, enabling its users to share their posts -- only those that are work-safe and from communities in good standing -- on Snapchat. The shared posts will be labeled with a sticker featuring the Reddit logo, and Snapchat users will then be driven to the Reddit app to view them.
Campari's Wild Turkey bourbon has created two social video series in partnership with Complex Networks, which star the brand's creative director Matthew McConaughey. "Talk Turkey" features McConaughey interviewing various trailblazing guests over a glass of bourbon with the interviews airing on Wild Turkey and Complex social platforms, while a more in-depth documentary-style series, called "The Spirit of Conviction," is available on Complex's YouTube channel.
Taco Bell's seventh annual "Steal a Base, Steal a Taco" campaign is enabling fans to bet real money on which World Series player will steal the first base through a partnership with Roar Digital's BetMGM. The push features a 15-second spot, free Nacho Cheese Doritos Locos Tacos once the first base has been stolen and Taco Bell's Will Bortz says, "We can't wait to see fans engage with the program like never before and, of course, we're excited to see if their predictions come true."
The AMC Entertainment movie chain will let US internet users rent or buy films after their theatrical windows end under rights agreements completed with Disney, Sony, Warner Bros., Paramount and Universal, CEO Adam Aron announced. AMC will charge between $3 and $5.99 to rent films online from a library of about 2,000 current and older movies.
Fox News will fill the vacant 3 p.m. hour formerly occupied by anchor Shepard Smith with a rotating roster of "news stars" that will include Bret Baier, Chris Wallace and Brit Hume, the network announced. Fox will probably
launch a news-focused program in the slot next year with a permanent anchor, said Fox News Media President Jay Wallace.
The hosts of HGTV's "Property Brothers" series will be the centerpiece of a new untitled quarterly magazine from Meredith that is scheduled to debut in January for $10 an issue. The magazine will focus on the lifestyles of the twin brothers Drew and Jonathan Scott, who have hosted the fixer-upper series since 2011, as well as providing renovation tips.
Omnicom Media Group and Publicis Media have reportedly won the bulk of The Walt Disney Co.'s global media business, estimated to be worth $2.2 billion. Sources say Omnicom has retained US planning and buying for Disney Studios and added North American media work for ABC, National Geographic, Disney Freeform, Disney Channel and FX Productions and Networks, while Publicis Media was awarded the global business for Disney theme parks and Disney+ as well as most duties for Disney Studios outside North America.
The social media marketing of e-cigarettes is under scrutiny by a committee from the House of Representatives as well as the attorney general of Massachusetts. Investigators are interested in the use of bots to generate marketing for vaping products, though several major manufacturers like Juul and Reynolds American say they don't use the technology.
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