Restaurant chains take different approaches to landing the "hungry searcher" who goes online to seek a specific cuisine, executives said during a recent panel discussion. Pei Wei depends on positive customer reviews to get its name into top search results, while Curry Up Now gets its brand name out through online messaging about school- and community-related events.
Wendy's has won over 970,000 new followers on Twitter since an exchange helped a fan win a year's worth of chicken nuggets last year. The trick to the chain's social success is cutting out layers of approvals and trusting the five-member, in-house social media team, marketing chief Kurt Kane said.
Uber Eats aims to create 400 virtual restaurant concepts in the UK this year to help existing eateries expand their businesses with delivery offers through the app. Rival Deliveroo started a similar concept earlier this year.
Restaurants of all sizes and in all industry segments are eager to collect data on their customers to stay competitive and give customers what they want. Turning data analysis into personalized offers has helped TGI Fridays double takeout sales over the past year, said Sherif Mityas, chief experience officer.
Plant-based cheese maker Miyoko's Kitchen is one of three small, fast-growing food brands that will partner with Nestle in the latest TERRA Accelerator group. Miyoko's will get help expanding into foodservice and furthering its mission of replacing animal dairy with plant-based, while Nestle aims to learn some lessons from the smaller player.
Subway will now offer delivery from 9,000 of its US restaurants, in partnerships with delivery services DoorDash, Grubhub, Postmates and Uber Eats, the company said. Thus far, most large chains have teamed with one or two third-party services for delivery.
Giant Food is hoping its partnership with Peapod will help it compete in greater Philadelphia's growing market for grocery delivery. Giant By Peapod currently is third for delivery market share in the city, ranked behind Instacart and Walmart Online Grocery.
A school district in Arkansas recently purchased a food truck to enhance its food services program. During its first stop this month, students built "Bulldog" burgers and were served potato salad and baked beans.
Campbell Soup unveiled new strategic brand positioning plans Friday, noting that the company will focus its namesake soup brand on members of Generation X and use its organic Pacific Foods brand to cultivate its base of millennial fans. The firm also plans to boost its investment in online marketing, innovation and sales initiatives.
Walmart and Gerber have created a baby food brand called Freshful Start that they'll sell from refrigerated cases in the baby food aisle at 50 Walmart stores in four states. The line is designed to appeal to parents as an alternative to homemade baby food, said Gerber CEO Bill Partyka.
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