Agency executives report that Snapchat's $50 "Snap Ads to AR" unit is resulting in more brands experimenting with augmented reality on the platform, which previously was only accessible via national carousel slots that cost $500,000. "It allows us to sell marketing plans and ideas to our clients who before might have ignored Snap because of price," said Paper Triangles' Frank Shi.
Schnuck Markets will be the first traditional grocer in the St. Louis market to offer curbside pickup via Instacart, beginning with four stores and expanding the service early next year. Schnucks already offers home delivery via Instacart in its markets across the Midwest.
Kroger is working with Cincinnati's chamber of commerce to attract tech talent to the city. The company is helping establish a website, CincyisIT.com, to promote the region, with career fairs and national conferences also being used to lure talent to the area.
Campbell Soup has issued materials indicating that it is seeking buyers for its Australian Arnott's biscuit and Kelsen snack brands. The move follows the company's announcement that it would be divesting its fresh food and international units.
Students at a Virginia elementary school recently helped install a hydroponic garden to grow lettuce on campus. Students are growing produce in the garden, which serves as an outdoor science classroom, and using scraps from the school's cafeteria to make compost.
Hain Celestial's new CEO, Mark Schiller, is instituting a multipronged approach as part of his mission to differentiate and reinvigorate the company's brands. "I intend to focus on bringing operational excellence in all key areas of the business, and I'm eager to accelerate our marketing and innovation efforts, execute Project Terra and refine our processes to ensure consistent and reliable earnings growth," he said.
Coca-Cola took a minority stake in sports drink brand Bodyarmor over the summer, and the beverages are now being distributed alongside Coca-Cola's other products. The company is positioning its Powerade drink as its mainstream offering, with Bodyarmor as the premium alternative.
Self-serve kiosks give restaurant operators benefits as well as challenges, and the tech tools should never replace the human touch, executives agreed during the National Restaurant Association's Restaurant Innovation Summit last week. Kiosks can help increase average checks, introduce guests to new menu items and promote causes the restaurants support.
Now that the midterm elections are over, Democratic challengers soon may emerge to face President Donald Trump in the 2020 presidential election. Several of the potential candidates could highlight education issues as they appeal to the American public.
A high school in Texas will award letterman jackets -- typically reserved for student-athletes -- based on academic achievement. Dean of Instruction Linda Buie said the jackets will be awarded based on exam performance at the end of the year or based on getting certain credits or certifications through Advanced Placement, International Baccalaureate, dual credit, or career and technical programs.
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