Amid growing suspicions over fake news, Facebook is serving up examples it has caught to illustrate its own crackdown efforts. The Hunt for False News blog comes after three studies revealed such misinformation on the social network has declined by half since 2016.
Adidas Originals teamed with rapper Curtis Roach to create an Instagram Stories music video that unveiled the artist's new track, "Spectacular," while he danced wearing the brand's P.O.D. sneakers. The video, available for only 24 hours, is an example of "disappearing cinema" technique, the brand said.
Sony reported this week that PlayStation Vue's live local sports and on-demand nationwide programming will be offered through the Apple TV app. Vue is the first pay-TV vendor in the US added to the Apple TV app, which will send viewers to the Vue app to view the content.
Publishers must increase adoption of the Interactive Advertising Bureau Tech Lab's ads.txt, or Authorized Digital Sellers, tool to benefit from a boost in interest from advertisers and to ensure that bad actors aren't simply just pushed further down the supply chain, writes Matt Harada. "A publisher showing that it is on board with the latest protective measures makes its inventory more attractive, leads to increased opportunities for revenue and ensures it is well-positioned to take advantage of changes to the industry landscape," he writes.
Adobe, Google, Adform and MediaMath have been classified as ad tech leaders by Gartner due to their end-to-end capabilities, with "challengers" The Trade Desk and Amobee also on the list. "As we move into the post-cookie world, we'll see people focus more on creative and contextual targeting, which creates an opportunity for new players and maybe even a new wave of ad tech innovation," said Gartner's Andrew Frank.
Tenjin and Branch.io are the latest companies to join Snapchat's Mobile Measurement Partner program. "There's an appetite for app discovery on Snapchat, and our team has doubled down on building tools for those advertisers," said Snap's Peter Sellis.
The US Dept. of Defense, with MullenLowe, has launched a campaign titled "Their Tomorrow" that's running across TV and digital radio. The push is designed to urge teachers and parents to "engage youth in conversations about military service," and includes four ads that highlight career opportunities.
The US Justice Department relied on faulty theoretical modeling in determining that an AT&T-Time Warner merger would significantly decrease competition, AT&T argued in its final brief to the US Court of Appeals for the D.C. Circuit. Oral arguments are set for December in the appellate court, which will rule on whether a lower court correctly decided that the DOJ didn't have sufficient grounds to block AT&T from owning both DirecTV and such programming as CNN and HBO.
The average age of "Law & Order: SVU" viewers is 61 for traditional TV, but 33 for digital platforms, and "This is Us" shows a similar trend. NBC Entertainment's Jeff Bader, president of program planning, strategy and research, shared these and other digital viewership stats at a recent conference to help guide content decisions.