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10/12/2018

Public relations professionals often handle sensitive information about their clients' finances, so they must be on guard against phishing attempts, writes Johnson Controls' Pete Donahue. He recommends that communicators limit who has access to valuable information, conduct regular updates for apps and operating systems, and use multi-factor authentication to secure accounts.

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Strategies & Tactics
10/12/2018

A Tappable study found 42% of gamers prefer playing through mobile phones, while 32% prefer consoles and 26% like computers. Tappable founder Sam Furr credits the growing sophistication of smartphones as well as their sheer availability and convenience for the popularity boost.

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Forbes
10/12/2018

The news that Welch's is bringing pre-sliced avocados to frozen food cases caught SmartBrief readers' attention this week, as did Coca-Cola's debut of a new range of drinks. Kellogg's launch of a slew of new snacks, including Joybol brand smoothie bowls, ranked first on the Top 10 list.

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Kellogg, Welch, Coca-Cola
10/12/2018

Investors will search for indications on trends such as interest-rate direction, stock market movement, lending growth and loan defaults as banks release earnings reports for the third quarter.

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Banks
10/12/2018

Marriott International is touting its three independent hotel brands -- Autograph Collection Hotels, Tribute Portfolio and The Luxury Collection -- in a multimillion-dollar push targeting people who seek unique travel experiences. The campaign, created with MATTE Projects, includes a 60-second anthem spot and shorter videos across digital, social and in-flight entertainment that signpost consumers to a dedicated site.

10/12/2018

Discussions at the Interactive Advertising Bureau's Digital Content NewFronts West emphasized the importance of branded content as the future for advertisers to reach consumers, with Lyft's Ari Avishay describing the pinnacle of marketing as the moment when a brand is able to "connect with people through popular culture." The Honest Co.'s Shannon Pruitt said that "brands have to earn their seat" at the content table and that if they don't respect consumers as their hosts, they "won't be invited back to the party."

10/12/2018

Glossier, which built its brand and audience on Instagram and Facebook, is launching its own platform to develop a direct, independent connection with its audience -- a strategy that's being increasingly adopted by direct-to-consumer brands, writes Hilary Milnes. As Glossier's Henry Davis notes, "If you don't want to be disintermediated by a retailer, why would you want to be disintermediated by a platform further up the funnel?"

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Digiday
10/12/2018

Facebook announced Thursday that it has removed over 800 accounts and publishers in the US for spamming users with political messaging. Facebook said the accounts had "consistently broken our rules against spam and coordinated inauthentic behavior."

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Facebook
10/12/2018

Charter Communications has rolled out its DOCSIS 3.1-backed Spectrum Internet Gig to 12 million additional households, putting its deployment at more than 95% complete. The service is being offered to new customers at $104.99 per month.

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Light Reading
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Charter Communications
10/12/2018

Comcast, Charter and Altice USA appear to be passing on the Federal Communications Commission's 24 gigahertz license auction on Nov. 14, leaving Cox Communications as the only major cable company in the mix. Some of the nation's top telecom firms -- including T-Mobile, AT&T and Verizon -- will be joining Cox in the auction, which is dedicated to next-generation 5G services.