OmniVirt's 360-degree, interactive spots for CVS showcase the retailer's new BeautyIRL experience in flagship stores. The ads allow viewers to immerse themselves in the in-store experience and control which products and services they want to focus on.
Digital sales will increase by between 17% and 22% this holiday season, in comparison with 2017's 16.6% rise, hitting between $128 billion to $134 billion, according to Deloitte. "Shoppers are using more online sources than ever: apps, wish lists, online gift registries, social media and blogs have all gradually grown over the past three years," said Susan Wu of Forrester's ForecastView.
Direct-to-consumer brands report that they are experiencing as much as a 50% reduction in cost-per-acquisition on Snapchat since the platform rolled out its Pixel targeting features, which is leading some to shift budgets from Instagram and Facebook, writes Ilyse Liffreing. Lounge Underwear's Josh Elliott says the brand intends to boost Snapchat spend by 400% in November after experiencing a 450% rise in traffic to its site from the platform compared with Facebook.
Walmart is reportedly exploring the potential of its Vudu video service as a reseller for other companies' channels, offering customers the chance to pay for add-on services such as Starz or HBO Now, much as Amazon does with its Channels store. The retailer is seeking to turn its formerly DVD-buying customers into buyers of online services.
In two years, ad spend in mobile will top the total for all traditional media, accounting for 43% of overall spending in the US, according to eMarketer. Even this year, mobile spend will outpace TV by $6 billion, a reflection of the fact that "audiences continue to abandon traditional media, and ad dollars follow," said Martin Utreras, eMarketer's vice president of forecasting.
Energy BBDO's new spot for Home Instead Senior Care highlights the difficult time for families when they must decide whether an elderly relative should leave their home to receive care. "The Third Stair" shows an aging dad emotionally reminisce about the family house and his deceased wife, before his daughter tells him that with the brand's personalized services he doesn't need to leave home.
The National Football League has launched a creative agency review, issuing invites to incumbent Grey and other shops including 72andSunny and Wieden+Kennedy. The NFL invested $68 million last year in paid media, per Kantar Media.
Click volume and rising costs per click drove a 13% rise in marketer spending globally in Q2, according to research by Marin Software. The report also notes that Amazon accounted for nearly a quarter of digital budgets for Marin clients in the quarter.
Google has entered talks with Flipkart, Paytm Mall and Snapdeal as it prepares to launch a shopping tab in India later this year. Users will be able to search for products and be directed to merchant websites and e-commerce platforms, according to sources.
Branding is now the foremost tactic in South Africa's lively market for fried-chicken customers, with many ads from the country's biggest sellers going viral. Big brands like KFC and Popeye's are competitive in the market, along with local players like Chicken Licken.