According to a recent report, 46% of American Twitter users access the platform daily, and brands are using it to connect with consumers. Netflix connects with users through pop-culture-based memes and trending items, while ShineText repurposes old content and shares previews.
Possible, with visually-impaired director James Rath, has created a digital push titled "Independence" to tout Tommy Hilfiger's "Adaptive" fashion collection, which is designed to make it easier for people with disabilities to get dressed. "We all knew we weren't just making advertising -- we were changing the way we approached a fashion campaign every step of the way," said Possible's Danielle Trivisonno-Hawley.
The Martin Agency's new campaign for Midas celebrates the auto repair brand's Project Spark initiative, which was created to fix the cars of families in need. A series of ads show real people helped by the project, such as a man who can now drive his wife to receive her cancer treatment.
72andSunny Los Angeles has won creative agency of record for Match after a competitive review, and its first work will be released early next year. The online dating service invested around $52 million in US measured media in 2017 and $42.5 million in the first six months of this year, per Kantar Media.
Facebook has added an app retention optimization tool that enables advertisers to target users two days and seven days after they have downloaded apps -- both critical points in keeping users engaged, writes Amy Gesenhues. The platform has also introduced four new app metrics to Ads Manager.
Development of valuable facial recognition technology could be held back if a lawsuit challenging Facebook in Illinois succeeds, the Internet Association argues. The Silicon Valley lobbying group is contesting the biometric privacy law, saying facial recognition "can allow consumers to unlock their smartphones with a glance, streamline airport security screenings and assist doctors in identifying rare genetic diseases."
Lands' End is touring the US in two Airstream travel trailers that resemble the brand's classic 1970s Seagoing Duffle to tout its Heritage Collection and new store openings and to celebrate its history. "There is quite a demand for nostalgia with Lands' End," said CEO Jerome Griffith.
Part of nailing a job interview involves asking questions of the interviewer and describing your strengths backed by examples, writes Jill Cornfield. Two-thirds of hiring managers in a Netquote poll stated asking questions in an interview is "extremely important," including asking about the company's mission.
Thirty-one percent of North American app publishers say lack of technological understanding has prevented them from employing in-app header bidding, an InMobi survey has found. The other top reasons for not adopting it include problems with implementation and the fact that more deals are done directly instead of programmatically.
Pinterest has rolled out a range of improvements to its self-service Ads Manager tool, including a step-by-step wizard, which helps advertisers define, create and target campaigns. Additional updates include the Pause Campaign tool, which lets marketers review creative before publishing it, and the ability to select multiple Pins at the same time while creating ads.