For some entrepreneurs, coming up with new ideas is a simple task, but executing them is much more challenging. Hannah Trivette of NUVEW offers a five-step process to aid execution that includes taking a visual approach and running tests.
Subscription box service FabFitFun uses a series of tests to determine which platforms and marketing channels are driving the most subscription growth. The method helped cut FabFitFun's retargeting spending by 81%, the company said.
Brands including Nike, Google and Montblanc are working on the next generation of wearable technology. DropLabs is launching Bluetooth-connected sneakers and Google's Jacquard Tag can be used in different pieces of clothing to connect the wearer to Google Assistant.
Owners of Vizio smart TVs were left out of the Disney+ launch this week, as the TVs are not yet compatible with the streaming service. Vizio says it's working with Disney to make the offering available on its platforms next year.
General Mills has expanded its partnership with Nielsen's data analytics service, Nielsen Connects, and will begin gathering more information about emerging trends and consumer decisions. This work will expedite General Mills' response to changes in the retail landscape and consumer preferences, says Nielsen executive Laura McCullough.
Leading retailers are using their private brands to outperform competitors in the fresh foods category, according to a Daymon report. Plant-based products and "craft" quality have become more important to today's consumers, providing new opportunities for grocers.
UK retailer Marks & Spencer launched a campaign this week to highlight value pricing for its food items after cutting prices on over 500 items over the past year. The campaign will include point-of-sale signage, print ads and social media messaging using the "Re-Marks-able Value" tagline.
Mexican luxury retailer El Palacio de Hierro has created a new upscale look with the opening of a 170,000-square-foot department store in Veracruz, Mexico. Each of the retailer's locations reflects its surroundings, CEO Juan Carlos Escribano said, and the newest store features elements inspired by the sea.
A majority of purchasing managers surveyed by Digital Commerce 360 B2B already buy from Amazon Business and plan to increase their spending on the marketplace in 2020. Only 12% of respondents are spending the majority of their procurement budgets on Amazon and other marketplaces.