Honda and RPA are raising awareness of Distracted Driving Awareness Month with a social campaign on Facebook, YouTube, Instagram and Twitter. "The Designated Texter" is a spoof rap spot aimed at young consumers to highlight the danger of using a smartphone while driving.
Ninety-eight percent of smartphone users read content vertically, which is why advertisers must start creating video that's optimized for vertical, writes Josh Ong. "The goal for brands is always to create the most convenient, creative and engaging experience possible, and vertical video is becoming one of the best ways to do it," he writes.
The Federal Communications Commission on Thursday voted on a proposal that would make it easier to deploy next-gen TV networks. The proposal, which is being praised by groups including the NCTA: The Internet & Television Association and the American Cable Association, would ease some of the IP transition regulations, and it questions whether the FCC should be able to pre-empt local laws that are barriers to deployment.
KFC's Kevin Hochman talks about launching the global best-selling Zinger spicy chicken sandwich in the US, and how freshness, flavor, and a transparent food chain are key marketing elements for the brand. He also discusses how reinvigorating advertising around the Colonel has resulted in a 45% lift in brand consideration.
TV One President Brad Siegel at Thursday's upfront presentation said that new and returning series highlight "the many facets of black culture, past, present and future." TV One's plans include rebranding "NewsOne Now" as "Black America Today" and launching new docu-series, original movies and true crime programming.
Green Point Creative tapped Rachael Leigh Cook for a public service announcement highlighting the inequality found with drug policy and minority prosecutions.
The spot sees Cook resuming her role in the "This is Your Brain" ad, this time with the message that the war on drugs "fuels mass incarceration, preying on people of color in greater numbers than their white counterparts."
Maurice Levy joked that he would still be available to Publicis Groupe's management board -- even just to shine shoes -- after he steps down as chairman and CEO of Publicis Groupe on June 1 to take on the new role of chairman of the supervisory board. Levy added at his final earnings presentation to analysts that "the team is changing the leader for somebody who is more energetic, has more ideas, is much younger and will take the company to another level."
Fear of consumer backlash fueled advertisers' swift response to the Bill O'Reilly scandal, industry players say. Shannon Coulter, a founder of #GrabYourWallet, says social media has given consumers more influence.
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