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4/21/2017

Honda and RPA are raising awareness of Distracted Driving Awareness Month with a social campaign on Facebook, YouTube, Instagram and Twitter. "The Designated Texter" is a spoof rap spot aimed at young consumers to highlight the danger of using a smartphone while driving.

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RPA, Honda, Facebook, Twitter, YouTube
4/21/2017

Ninety-eight percent of smartphone users read content vertically, which is why advertisers must start creating video that's optimized for vertical, writes Josh Ong. "The goal for brands is always to create the most convenient, creative and engaging experience possible, and vertical video is becoming one of the best ways to do it," he writes.

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Josh Ong, Ninety-eight percent
4/21/2017

The Federal Communications Commission on Thursday voted on a proposal that would make it easier to deploy next-gen TV networks. The proposal, which is being praised by groups including the NCTA: The Internet & Television Association and the American Cable Association, would ease some of the IP transition regulations, and it questions whether the FCC should be able to pre-empt local laws that are barriers to deployment.

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Broadcasting & Cable
4/21/2017

KFC's Kevin Hochman talks about launching the global best-selling Zinger spicy chicken sandwich in the US, and how freshness, flavor, and a transparent food chain are key marketing elements for the brand. He also discusses how reinvigorating advertising around the Colonel has resulted in a 45% lift in brand consideration.

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BrandChannel.com
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Kevin Hochman, KFC, food chain
4/21/2017

TV One President Brad Siegel at Thursday's upfront presentation said that new and returning series highlight "the many facets of black culture, past, present and future." TV One's plans include rebranding "NewsOne Now" as "Black America Today" and launching new docu-series, original movies and true crime programming.

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Adweek
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Brad Siegel
4/21/2017

Gatorade Flow's latest spot features Chicago Blackhawks player Patrick Kane hydrating with the sports drink just before scoring the winning goal.

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WMAQ-TV (Chicago)
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Blackhawks, Patrick Kane, hockey
4/21/2017

YouTube's reported move to open its live-streaming feature to more users may have been a factor lifting it to the top position in Apple's App Store. It hadn't been in the top spot since late 2015.

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TechCrunch
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YouTube, app store, Apple
4/21/2017

Green Point Creative tapped Rachael Leigh Cook for a public service announcement highlighting the inequality found with drug policy and minority prosecutions.
The spot sees Cook resuming her role in the "This is Your Brain" ad, this time with the message that the war on drugs "fuels mass incarceration, preying on people of color in greater numbers than their white counterparts."

4/21/2017

Maurice Levy joked that he would still be available to Publicis Groupe's management board -- even just to shine shoes -- after he steps down as chairman and CEO of Publicis Groupe on June 1 to take on the new role of chairman of the supervisory board. Levy added at his final earnings presentation to analysts that "the team is changing the leader for somebody who is more energetic, has more ideas, is much younger and will take the company to another level."

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Advertising Age
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Maurice Levy, Publicis Groupe
4/21/2017

Fear of consumer backlash fueled advertisers' swift response to the Bill O'Reilly scandal, industry players say. Shannon Coulter, a founder of #GrabYourWallet, says social media has given consumers more influence.

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Bill O'Reilly, social media