Discovery Communications and Viacom have had separate talks for a possible acquisition of Scripps Networks Interactive, a source says. Scripps, which has a market value of $8.7 billion, owns Food Network and HGTV.
Heinz is trying to win over Chicagoans, who refuse to put ketchup on their hot dogs, with a limited-edition Chicago Dog Sauce. A spot shows residents trying the sauce with favorable reactions, before the brand slyly reveals it's simply ketchup.
US digital advertising spend is expected to hit $86.4 billion in 2017, overtaking television advertising at $71 billion, PwC reports. The digital advertising market will hit $116.2 billion in 2021, compared with TV's $75.2 billion.
Nordstrom is celebrating this year's Anniversary Sale with a Snapchat geofilter, plus a Snapchat Lens that users can unlock by scanning ads or in-store displays. The brand has also teamed up with six stars, including Ashley Graham, Taye Diggs and Russell Wilson, to tout the event on social media.
Mara Brock Akil and Salim Akil are partnering with Oprah Winfrey's OWN for an original scripted drama. "Love Is ___" will be based on the Akils' experiences as a modern-day power couple and is to debut next year.
Many major publishers, including The New York Times and USA Today, are implementing virtual reality campaigns despite the fact that consumers have been slow to adopt the technology. It's believed that VR is a good way to regain the attention of consumers who may have become frustrated given the excess of information available online.
When Bacardi executives decided to put more weight behind digital advertising, the company aimed to adopt messaging that maximized its role as being "in the best bit of people's lives," said Zara Mirza, the brand's head of creative excellence. The company used that mindset to expand into virtual reality activations, music collaborations and social media partnerships.
Google is working with the highly personal nature of mobile devices to develop search results sensitive to a user's location and preferences. The offering, which makes its US debut today, is called Google Feed and, unlike Facebook's News Feed, is keyed to the individual user rather than friends.
Advertisers flock to Discovery Channel's annual "Shark Week" when they should be shunning it in order to raise awareness about the need for shark conservation, writes Douglas Brundage. Today's consumer wants brands that have a social purpose and are committed to sustainability and the environment, which is why savvy marketers should get behind the shark for the right reasons, he writes.
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