Twitter is exploring the option of a paid subscription package for its users in an effort to boost revenue. Paid monthly memberships would give users a more powerful version of Tweetdeck with additional account management features.
FCB New York's latest push for Nestle's Poland Spring spotlights the achievements of residents in New England. One ad in the "Greatness Springs from Here" campaign features 88-year-old ambulance driver Edna Mitchell rushing a patient to the hospital to the tune of "There She Goes" by The La's.
The decision by big brands such as Johnson & Johnson and AT&T to pull their ads from YouTube due to the recent controversy over ad placement near extremist or otherwise offensive content has prompted site owner Google to commit to developing stronger measures to protect advertisers. Industry observers say the task is challenging, as it "is complicated by the very scale and diversity that has made the network so attractive to marketers," writes Jack Nicas.
Fekkai Brand joined with social media star Teni Panosian to draw foot traffic to its flagship store on Fifth Avenue in New York City. Panosian's posts about the event sparked 12,000 likes within just 12 hours, and the brand is giving out free samples, gift certificates and a code for a special product bundle as part of the promotion.
Coca-Cola Global Chief Marketing Officer Marcos de Quinto is retiring after three decades with the brand; the role will be combined with strategy in a new chief growth officer position filled by Francisco Crespo. Currently the president of the company's Mexico arm, Crespo has been with the company nearly as long as de Quinto.
The news that ALDI plans to debut a new logo resonated with SmartBrief readers this week, and a story about ALDI and Lidl's potential to shake up the grocery industry was also popular. Frito-Lay's debut of its Lay's Poppables line, rising sales at Annie's Homegrown and Kraft Heinz's sustainability investments were also among the week's top 10 stories.
Grey New York's new spot for Pantene's "Strong is Beautiful" push touts the brand's Gold Series products for African-American hair and features poetry and styling by Chuck Amos and music from Ethiopian-American singer/songwriter Kelela. The push will run across TV, digital, print and on social with the hashtag #StrongIsBeautiful.
IFC Films has acquired the rights to dark comedy "Wakefield," starring Bryan Cranston and Jennifer Garner. The film will debut in US theaters May 19 and will be available through video-on-demand services starting May 26.
Dr Pepper Snapple Group is able to manage its programmatic and data operations at a more transparent, granular level since recently bringing those functions in-house. "We know where consumers are consuming media, but would like to be more forward thinking with where we're targeting them and why we're targeting them," said Brit Sundberg, the brand's manager for programmatic media and data strategy.
NBA marketing chief Pam El talks about how the league amassed 1.3 billion followers on social media and 30.1 billion impressions on Snapchat. "It is about connecting better with our fans; to manage data that allow us deliver the right message, to the right person, at the right time, on the right channel," she says.
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