Brian Hammond explores the ramifications of the imminent arrival of 5G networks, highlighting the faster download speeds and services that will be provided by the major industry players including Verizon, AT&T, T-Mobile and Sprint. The implementation of 5G will boost mobile content consumption as well as support the increasing popularity of internet of things connectivity in homes and in cars, he writes.
Over a dozen advertisers and media and entertainment companies, including the Ad Council, Vice Media and Lyft, have partnered to create the Civic Culture Coalition with the aim of encouraging Americans to participate in democracy. The coalition is launching a nonpartisan push titled "I am a voter," which includes a site and text message platform to help consumers register to vote and get information; it is supported by a host of celebrities and influencers across social media.
Hulu's new campaign, "Better Ruins Everything," features a star-filled cast including Sofia Vergara of "Modern Family" and Miles Brown of "Black-ish" telling viewers that if they get Hulu they'll never be able to go back to their old TV watching ways. The push debuted during the Emmy Awards and includes nine TV ads, social, digital video and out-of-home in cities such as Los Angeles, Chicago, New York and Dallas.
Instagram has launched shoppable Stories globally, enabling consumers to learn more about items before purchasing, and has also introduced a personalized shopping experience in Explore. "Now, when [people] simply want to shop for fun, [they'll] see a channel dedicated to shopping posts from the brands [they] follow and brands [they] might like," Instagram noted.
Merchants can now access a single solution as PayPal rolls out its Checkout with Smart Payment Buttons. The platform allows merchants to create instant buying buttons and set up OneTouch checkouts with no requirement for integration with various payment services.
Wieden+Kennedy's new spot for Nike's "Just Do It" campaign debuted before the Berlin Marathon and starred the world's fastest long-distance runner, Eliud Kipchoge from Kenya, to inspire others to take up the sport. Kipchoge went on to break the global marathon record in Berlin by 78 seconds.
The Martin Agency's new push for Timberland Pro celebrates America's skilled trades with an anthem spot showcasing workers alongside copy that says, "It's not the talkers who move the world. It's the doers." The campaign will continue into next year across digital and TV.
This year the landmark number of 3 billion smartphone users will be surpassed globally, and Samsung is leading the way in sales with a current 27% share of the market, according to Newzoo. As for spending, apps will haul in $92.1 billion this year, with three-quarters of that total spent on mobile games.
Walmart is looking to ramp up its competition with Amazon via the planned acquisition of Cornershop, a Latin American food delivery service. Cornershop offers service through a mobile app and is expected to improve deliveries for Walmart and its Superama and Sam's Club stores in Mexico.
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