Just 112 mainstream mobile and desktop sites carried vertical video ads in the first quarter, with 40% of vertical video spots coming from TV and movies, 9% from clothing brands and 7% from retail, MediaRadar reports. Seventy percent of vertical video ads are 15 seconds long, which "is interesting since Snapchat, a vertical video leader, has a current max of 10 seconds," MediaRadar's Todd Krizelman said.
Low streaming quality increased viewers' negative emotions 16%, while engagement dropped 20%, per an Akamai study that used the Sensum Insights platform. The study also found that 76% of viewers would quit using a service if multiple streaming issues occurred.
Apple is touting iPhone Memories with a spot that features an archivist looking through photos and videos that come to life when he touches them to create a film of the best moments of a young family's life. The ad is set to a rendition of "Unchained Melody" by Lykke Li.
Muhtayzik Hoffer lets Peter Parker take his driving test in an Audi in a brand tie-in with "Spider-Man: Homecoming." The comedic spot features the movie's star Tom Holland and J.B. Smoove, of "Curb Your Enthusiasm," as the driving instructor.
YouTube has announced a new virtual-reality content studio in Los Angeles, VR Creator Lab, which will provide brands and creators with a three-day program to teach them how to make the best virtual-reality content for the platform. Also, Google has given the go-ahead for virtual-reality series in partnership with Discovery Travel, Major League Baseball and Vogue.
CBS has signed a deal with FuboTV to bring a lineup of networks to the streaming service. In addition to securing content from networks such as CBS, The CW and CBS Sports, the deal also makes Showtime's East and West feeds and on-demand content available as part of FuboTV's premium subscription service.
Science Channel is planning a one-hour special broadcast of the total solar eclipse and will include live footage from across America and the International Space Station. "The Great American Eclipse" will air Aug. 21, and the network will also provide updates and coverage through Facebook Live.
Tuesday was World Wi-Fi Day -- an opportunity both to celebrate Wi-Fi's extraordinary success and to ask "where does Wi-Fi go from here?"
Since its humble beginnings in the "junk bands" in 1985, Wi-Fi has become an integral part of everyday life, keeping people connected at home, at school, and at the office. For many, Wi-Fi is synonymous with internet access. That's no wonder when you consider that Wi-Fi carries the vast majority of US wireless traffic. Cable's public Wi-Fi networks alone support 2.5 billion active sessions and carry 169 petabytes of data per month. Read more.
Potential conflicts of interest are prompting Red Bull to walk back its sponsorship deals with esports teams Cloud9 and Team SoloMid, reports say. Red Bull has sponsored the teams since 2015 and is said to be negotiating a $3 million deal with esports club Tempo Storm.
Sprint unit Virgin Mobile USA is going all iPhone as it drops Android models and Apple agrees to begin selling Virgin wireless plans. The service launch begins with an offer of one year of unlimited talk, text and data for $1.
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