Prime Day appears to point to a more mobile future for shopping on Amazon, with two-thirds of the day's shoppers doing so on mobile this year, according to InfoScout. The data also reveal that consumer electronics were the single most popular category.
Marketers' spend on Amazon's Sponsored Products ads increased 165% in the second quarter of this year, Merkle reports. And investment in the platform's Headline Search Ads spiked 162% year-on-year in the same quarter.
Search and digital video ads that are served within six hours of a live sports game drive a 26% higher probability of those consumers tuning in to watch the event live on TV, per Google and comScore. Households that searched for sports-themed content 24 hours ahead of a sporting event were 2.5 times more likely to tune in to the broadcast than those that didn't.
Snapchat has released a study that shows where its users were physically shopping on Black Friday and during the holiday season, with Victoria's Secret and Target emerging as top store destinations, while Staples and MAC Cosmetics are favorites for last-minute purchases. The research also shows that Snapchat users buy 20% more gifts than those who don't use the app, and Snapchat's Amy Moussavi says, "What we're doing here is showcasing how we can leverage that rich location insight about consumer behavior."
Publicis has launched a humorous global campaign for Heineken's 0.0 zero-alcohol beer, with spots featuring people drinking the brew in normally unacceptable locations, such as at work or at the gym. The push's tagline is "Now you can," and it's running across out-of-home, social, digital, print and TV.
A federal appeals court on Thursday approved the expedited schedule proposed by the Justice Department in its appeal of AT&T's takeover of Time Warner. The DOJ is arguing that Judge Richard Leon, who ruled on the case, "rejected fundamental principles of economics" in his original decision, per court filings.
Disney is taking its first step into virtual reality with the short film "Cycles" set to make its debut at the Association for Computing Machinery's computer graphics conference next month in Vancouver. "We hope more and more people begin to see the emotional weight of VR films, and with 'Cycles' in particular, we hope they will feel the emotions we aimed to convey with our story," said director Jeff Gipson.
Droga5 has reportedly retained and extended its relationship with Google following a review. Sources report that the agency was successful in defending its management of the Pixel phone account and also won creative for Google's G Suite cloud tools.
The Discovery Channel's 30th annual "Shark Week" event will run July 22 to 29 and could generate $18 million in retail sales, the channel predicts. The push includes partnerships with 26 different companies, including Walmart, Build-A-Bear Workshop, Vineyard Vines and Swedish Fish.
Practicing meditation and mindfulness helps with reflection and focusing attention on the present, which can improve work performance, advises Laura Hamill. These practices can help workers become more focused on tasks and make non-emotional decisions, and they allow the chance for creative thinking.
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