Starbucks is now the US champion of proximity-based payments via mobile apps, according to eMarketer. That puts the coffee chain with its 23.4 million app users ahead of such eminences as Apple, Google and Samsung.
It's possible to find a new job in another city before you move there, but make sure you plan for the move several months in advance, writes career coach Ashley Stahl. Leverage your contacts to make new connections, and think about which organizations and industries you might want to work for.
The number of sellers offering six-second video ads was up 300% in the first quarter compared with the same period in 2017, accounting for 2.8% of all video advertising, an increase from 0.4%, per Extreme Reach. The company predicts that six-second ads will experience "exponential increases" due to their completion rates being markedly higher than other video ad formats.
Google plans to inform publishers this week about how it will integrate independent industry standards for General Data Protection Regulation compliance, sources say. Some details are still being tweaked regarding how Google will approach integrations that also align with the Interactive Advertising Bureau Europe's and IAB Tech Lab's Transparency and Consent Framework.
Instagram has introduced a mute button for feeds, enabling users to pause content from specific accounts without the account holders being notified. The platform had already added a mute capability to Instagram Stories.
News Media Alliance CEO David Chavern's proposal to Facebook that a list should be made of reputable news publishers who could then be exempted from Facebook's new political ad rules has been dismissed by the platform's head of news partnerships, Campbell Brown, who says the company intends to negotiate individually with publishers. "Your plan to group quality publishers alongside political advocacy, which the ad archive will do, dangerously blurs the lines between real reporting and propaganda," Chavern wrote in an earlier letter to Mark Zuckerberg.
Comcast will seek to top Disney's $52.4 billion offer for 21st Century Fox assets with an all-cash bid, the company announced today, adding that financing for the deal was in the "advanced" stages. The portfolio includes Fox's cable networks -- including its regional sports services -- as well as its TV and film studios.
R&R Partners' latest ads for the Las Vegas Convention and Visitors Authority's "What Happens Here Stays Here" campaign feature emotional stories, including two women getting married and a couple using a vacation to resolve their marital issues. The push includes TV and digital spots and aims to "redefine what adult freedom means in 2018 in a world celebrating empowerment and inclusiveness," said Arnie DiGeorge of R&R Partners.
The Ad Council and the Susan G. Komen organization have launched a campaign to raise awareness among black women of the risk of breast cancer. A pro-bono spot from Translation shows black women surrounded by the female friends who have championed and supported them throughout their lives, and urges them to pay equal attention to their own breast health, or in other words, to "Know Your Girls."
CBS is challenging bylaw changes made by the Redstone family on May 16 that require 90% of the CBS board to approve dividends and other business decisions. The company in a Securities and Exchange Commission filing Tuesday wrote that the changes violate Delaware law by giving control of the decisions to the Redstones.
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