Crealytics, Possible and Kenshoo report an increase in media investment going to Amazon Marketing Services, the company's self-service ad platform. Amazon has been ramping up its ad offer, allowing advertisers to buy Deal of the Day and Lightning Deals ads via the self-serve platform and pushing its sponsored product ads, with brands taking note this holiday season, writes Seb Joseph.
Comcast and Charter this week called for the Federal Communications Commission to "end the cycle of regulatory ping pong" and roll back net neutrality regulations. Both companies said that they will not block, throttle or discriminate against internet content if deregulation occurs.
Walt Disney Co. will become the majority owner of Hulu, marking the first time in years the company has had stable leadership. Disney CEO Bob Iger this week said the company plans to bring more content to Hulu, making it "a more viable competitor" to rivals, such as Netflix.
Google's "Year in Search" spot from 72andSunny Los Angeles and Google Brand Studio highlights the distressing moments of 2017, emphasizing searches such as "How to help flood victims ... refugees ... Puerto Rico ... Mexico ...Las Vegas." The video includes references to the #MeToo movement, NFL protests and the solar eclipse and finishes on an optimistic note by saying, "How to move forward. Search on."
Coca-Cola has added a visual surprise to this year's polar bear-themed holiday cans. A brand fan found hidden silhouettes of the company's iconic bottle nestled in the features of the much-loved bear family, which the company included to ensure the bears were instantly recognizable as a brand asset, said Design Director Frederic Kahn.
An upgraded user interface for mobile devices and a thorough redesign for the iPad are now available with Dropbox's Paper note-taking and collaboration tool. The update also includes new calendar features and a revamped display for the mobile editor.
Businesses are being offered more visibility and control over network activity on iOS with a new Security Connector app from Apple and Cisco. The app monitors activity in user- and app-generated traffic to thwart ransomware and malware on enterprise-managed iOS devices.
A list detailing where shoppers in each state like to buy groceries topped the lineup of most-read food and beverage stories this week, followed by tales from packaged food brands including Oreo, General Mills and McCormick & Co. News from Kroger, Ahold Delhaize and Conagra also ranked high with readers.
Snapchat has rolled outs its Lens Studio to everyone, enabling advertisers to create lenses without having to work with the platform's team. The toolkit provides guidance and templates on how to create standard lenses as well as those with more advanced 3D effects, but advertisers must collaborate with seven authorized studios to make selfie lenses.
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