HHS Secretary Alex Azar said a new study in Kentucky, Ohio, Massachusetts and New York communities seeks to identify the best ways to address the opioid crisis at the local level and to reduce opioid overdose deaths by 40% over three years in those communities. The study will be funded with $350 million in research grants.
Marketers who enable Reddit's comment section with posts can be met with praise or consumer backlash, which makes it challenging to decide when to turn on and off interactions, writes Orla McCaffrey. "The key for brands trying to engage on Reddit is having a clear story about why they're there," says Crosby Marketing Communications' Ashley Stryker, who noted, "You have to respect the community enough not to just sell stuff in a post."
Mastercard and Marvel Studios have created a public service announcement with Stand Up To Cancer that features stars of "Avengers: Endgame," including Chris Evans, Karen Gillan and Paul Rudd, as well as cancer survivors urging viewers to battle "the biggest villain of all" by donating to the nonprofit. The campaign is running across TV, out-of-home, digital, print and radio.
Advanced Prenatal Therapeutics' Targeted Apheresis Column for Preeclampsia was given breakthrough therapy designation by the FDA.
Beckman Coulter has received 510(k) clearance from the FDA for its Early Sepsis Indicator, which sends a positive result for a higher probability of sepsis and signals a negative result for lower sepsis probability.
The Montana House voted to approve a bill that would extend the state's expanded Medicaid program for an additional six years. The legislation, which now heads to Gov. Steve Bullock, would impose work requirements on Medicaid beneficiaries and raise premiums for those who remain in the program for over two years.
Genfit's elafibranor, which is being developed to treat adult patients with primary biliary cholangitis who respond inadequately to ursodeoxycholic acid, was given breakthrough therapy status by the FDA. In a midstage trial, treatment with elafibranor demonstrated positive effect in noncirrhotic patients with PBC and inadequate UDCA response.
Moleculin Biotech's Annamycin, which is being developed as a treatment for patients with relapsed or refractory acute myeloid leukemia and is in early-stage and midstage trials, has been granted fast-track designation by the FDA.
The FDA has granted 510(k) clearance for Collagen Matrix's OssiMend, a spinal bone graft that can be molded into putty to permit bony ingrowth in irregular defect sites. The bone graft, which is composed of bioactive glass, highly purified collagen and anorganic bone mineral, is available in several sizes for complex surgeries.
Senate Majority Leader Mitch McConnell, R-Ky., said he plans to introduce a bill that would raise the minimum age from 18 to 21 for purchasing tobacco products. McConnell said the increasing rate of vaping among teenagers and young adults motivated the idea for the legislation, which is expected to be introduced in May.
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